The 200 plus promotional marketing case studies you can access here are drawn from the highly-respected Institute of Promotional Marketing Awards (previously the Institute of Sales Promotion Awards) program, and cover the years from 2000 through to the most recent awards ceremony, for 2011.
The Institute of Promotional Marketing Awards search out and highlight the best of the best, in terms of effectiveness and creativity.
You can also be certain that any case study listed here will follow
‘best practice’, as Institute of Promotional Marketing Award entries
that do not – by breaching the CAP Code, for example – are disqualified
at the first stage of judging.
You can search our case study library by industry sector, promotional
objectives and the techniques used, so you can quickly find those
campaigns that are relevant to your particular needs.
Each promotion is explained in full, starting with the objectives and
then progressing through strategy to results, with relevant imagery
and, where we have them, the full Terms and Conditions.
Case studies can be accessed free of charge as part of the Institute of
Promotional Marketing Corporate Membership Package. The case study
library is just one of the many benefits available to Institute
members: full details of the benefits package can be found at
If you are not a member of the Institute of Promotional Marketing
Awards and you want to access our case study library, then you can take
out a yearly subscription to it for £150 (+VAT). Please fill in the
registration form, and we will contact you regarding payment.
To access the case study library, log-in using the form on the right.
Or to browse a selection of case studies for free, click here.