Course Overview
This new one-day course can be used as an initial 'intensive' introduction to the Motivation industry. It is also intended that it will be a good precursor to the more detailed IPM Diploma in Motivation.
The aim of the course
To immerse delegates in the motivation industry for a day, to give them a broad understanding of the sorts of programmes being run today and the key issues and constraints that affect them. Case studies will be used throughout to illustrate different types of programmes and the results that can be achieved.
Who the course is designed for
The content will be general enough to be appropriate whatever your sector or specialisation, so candidates are expected from agencies, clients, suppliers and HR. The only pre-requisite will be an active interest in, or direct responsibility for, how staff or sales people are engaged, motivated and rewarded.
Course content
Introduction and motivation theories
John Sylvester of p&mm will provide a brief introduction into the subject of employee motivation and explain why this is an increasingly important issue for UK organisations. This will be followed up with an overview of some of the key academic theories and studies that have shaped modern day thinking in this area.
Structure and Measurement
John Fisher, FMI Group and author of ‘How to Run Successful Incentive Schemes’, will take you through the different structures in common use within incentive programmes to achieve the client’s objectives. An essential part of planning the structure is benchmarking the starting point and measuring the results so that an ROI can be established.
Communication
Rebecca Marks, DHL, will outline the ways in which campaigns are communicated and promoted. This will include designing a communications plan to launch and sustain the programme, defining core messages at each stage of the campaign, selecting the most appropriate channels to deliver the message to different audiences and measuring the impact.
Skills/Learning
Paul Stoddart will outline how to integrate learning with motivation to deliver measurable performance improvement.
Reward & Recognition
Graham Burt will outline all the different incentive options available and the ways in which they are used to promote employee engagement.
Course format
The course is a combination of informal seminars and interactive workshops covering all the basic elements of employee motivation in an interesting and engaging way. Use will be made throughout of interactive voting technology to promote engagement, illustrate points and gain feedback from delegates.
The course will be delivered by:
- John Sylvester, P&MM
- John Fisher, FMI
- Rebecca Marks, DHL
- Graham Burt, Consultant (ex-Grass Roots)
- Paul Stoddart, Consultant
How to enrol
Click here for an enrolment form.
For any further information please call the IPM Education Manager Stephanie Cooper on 020 7291 7730 (stephaniec@theipm.org.uk) or the Commercial Manager - Education Jody Bratley on 020 7291 7742 (jodyb@theipm.org.uk).
Cost
£520 (+VAT) for IPM members
£680 (+VAT) for non-members
The price includes a light buffet lunch.
Places on this course are limited to maintain a good delegate to tutor ratio – early booking is therefore recommended.