The Institute of Promotional Marketing offers a range of legal advice, covering UK law and the self-regulatory system that governs UK marketing, as well as international legislation and regulations governing promotional marketing in other countries.
Our renowned and respected Legal Advisory Service provides guidance
on the law and the Codes of Practice which govern the UK’s marketing
industry, plus promotional copy clearance and industry guidelines to
help agencies and brand owners sleep more easily at night!
The Institute of Promotional Marketing LAS has been running for 12 years and has vetted more than
23,000 promotions in that time. To the best of the Institute’s knowledge, not
one of those promotions has ever had a complaint upheld against it by
the ASA on any matters which were reviewed by the Institute’s LAS.
We also offer an International Legal Advisory Service through our director of legal services, Philip Circus.
Institute of Promotional Marketing also has a special relationship with
law firm Lewis Silkin, which allows members a certain amount of free
advice on non-marketing legal matters.
The Legal Advisory
Service is also an integral part of the Institute of Promotional
Marketing Seal, the first ever consumer-facing activity in the
Institute’s 77-year history.