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		<title>altavia.hrg</title>
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		<pubDate>Tue, 25 Jul 2023 10:14:54 +0000</pubDate>
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					<description><![CDATA[altavia.uk  Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen  [...]]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1352px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two"><h2 class="fusion-title-heading title-heading-left" style="margin:0;">altavia.uk</h2></div><div class="fusion-text fusion-text-1"><p>Retail is a huge, complex, well-oiled machine.</p>
<p>While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms.</p>
<p>From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers.</p>
<p>Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different.</p>
<p>Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors.</p>
</div></div></div></div></div><p>The post <a href="https://theipm.org.uk/agencies/altavia-hrg/">altavia.hrg</a> first appeared on <a href="https://theipm.org.uk">IPM</a>.</p>]]></content:encoded>
					
		
		
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