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	<link>https://theipm.org.uk</link>
	<description>The Institute of Promotional Marketing</description>
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		<title>Influencer Marketing Toolkit</title>
		<link>https://theipm.org.uk/resources/influencer-marketing-toolkit/</link>
		
		<dc:creator><![CDATA[Harry Kelf]]></dc:creator>
		<pubDate>Tue, 26 Mar 2024 14:44:04 +0000</pubDate>
				<guid isPermaLink="false">https://theipm.org.uk/?post_type=resources&#038;p=7405</guid>

					<description><![CDATA[Essential influencer marketing documents designed to guide you through every aspect of your influencer collaborations.]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:10px;--awb-padding-bottom:0px;--awb-padding-left:10px;--awb-margin-bottom:0px;--awb-background-color:#3b444d;--awb-flex-wrap:wrap;" id="home-banner" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap" style="width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px / 2 );margin-right: calc(-0px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-padding-right:5%;--awb-padding-left:5%;--awb-padding-top-small:220px;--awb-padding-bottom-small:100px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0;--awb-spacing-left-medium:0;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0;--awb-spacing-left-small:0;" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one" style="--awb-text-color:#ffffff;--awb-margin-top:80px;--awb-margin-bottom:0px;--awb-font-size:94px;"><h1 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;line-height:1.2;">Influencer Templates</h1></div><div class="fusion-text fusion-text-1 fusion-text-no-margin" style="--awb-font-size:22px;--awb-line-height:1.2;--awb-text-color:#ffffff;--awb-margin-bottom:70px;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><p>Trade Body <a href="https://www.theisba.org.uk">ISBA</a>, who represent the interests of Brand Owners, have granted access for IPM members to a series of helpful assets to help you navigate influencer campaigns. Explore these essential influencer marketing documents designed to guide you through every aspect of your influencer collaborations. From navigating micro-influencer engagements to adhering to industry codes of conduct, these resources provide the foundation for transparent, effective, and ethical marketing practices. Dive into the essential elements of contractual agreements, industry codes of conduct, comprehensive campaign briefings, and the latest updates in legal and regulatory compliance.</p>
</div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-1 hover-type-none"><img decoding="async" width="200" height="95" title="IPM_logo_white text" src="https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-200x95.png" alt class="img-responsive wp-image-5924" srcset="https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-200x95.png 200w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-400x191.png 400w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-600x286.png 600w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-800x382.png 800w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-1200x573.png 1200w" sizes="(max-width: 767px) 100vw, 1200px" /></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column mob-none" style="--awb-padding-right:80px;--awb-padding-bottom:100px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0;--awb-spacing-left-medium:0;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0;--awb-spacing-left-small:0;" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><img fetchpriority="high" decoding="async" width="1500" height="1875" title="IPM Awards 2024 CFE (5).pdf" src="https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf.png" alt class="img-responsive wp-image-7406" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-200x250.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-400x500.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-600x750.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-800x1000.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-1200x1500.png 1200w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf.png 1500w" sizes="(max-width: 767px) 100vw, 1500px" /></span></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-bottom:0px;--awb-background-color:#3b444d;--awb-flex-wrap:wrap;" id="home-banner" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap" style="width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px / 2 );margin-right: calc(-0px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-padding-right:5%;--awb-padding-bottom:80px;--awb-padding-left:5%;--awb-padding-top-small:220px;--awb-padding-bottom-small:100px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0;--awb-spacing-left-medium:0;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0;--awb-spacing-left-small:0;" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one" style="--awb-text-color:#ffffff;--awb-margin-top:80px;--awb-margin-bottom:0px;--awb-font-size:94px;"><h1 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;line-height:1.2;">Influencer Templates</h1></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_5 3_5 fusion-flex-column" style="--awb-padding-top:10px;--awb-padding-right:10%;--awb-padding-left:10%;--awb-padding-top-small:220px;--awb-padding-bottom-small:100px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:0;--awb-spacing-left-medium:0;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0;--awb-spacing-left-small:0;" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-2 fusion-text-no-margin" style="--awb-font-size:22px;--awb-line-height:1.2;--awb-text-color:#ffffff;--awb-margin-bottom:70px;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><p>Trade Body <a href="https://www.isba.org.uk/">ISBA</a>, who represent the interests of Brand Owners, have granted access for IPM members to a series of helpful assets to help you navigate influencer campaigns. Explore these essential influencer marketing documents designed to guide you through every aspect of your influencer collaborations. From navigating micro-influencer engagements to adhering to industry codes of conduct, these resources provide the foundation for transparent, effective, and ethical marketing practices. Dive into the essential elements of contractual agreements, industry codes of conduct, comprehensive campaign briefings, and the latest updates in legal and regulatory compliance.</p>
</div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-3 hover-type-none"><img decoding="async" width="200" height="95" title="IPM_logo_white text" src="https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-200x95.png" alt class="img-responsive wp-image-5924" srcset="https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-200x95.png 200w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-400x191.png 400w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-600x286.png 600w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-800x382.png 800w, https://theipm.org.uk/wp-content/uploads/2024/01/IPM_logo_white-text-1200x573.png 1200w" sizes="(max-width: 767px) 100vw, 800px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:120px;margin-bottom:0px;width:100%;"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_5 2_5 fusion-flex-column mob-none" style="--awb-padding-right:80px;--awb-padding-bottom:100px;--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:0;--awb-spacing-left-medium:0;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0;--awb-spacing-left-small:0;" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-4 hover-type-none"><img decoding="async" width="1500" height="1875" title="IPM Awards 2024 CFE (5).pdf" src="https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf.png" alt class="img-responsive wp-image-7406" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-200x250.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-400x500.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-600x750.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-800x1000.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf-1200x1500.png 1200w, https://theipm.org.uk/wp-content/uploads/2024/03/IPM-Awards-2024-CFE-5.pdf.png 1500w" sizes="(max-width: 767px) 100vw, 600px" /></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column triangle-devider" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0;--awb-spacing-left-medium:0;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0;--awb-spacing-left-small:0;" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-3"><div class="wrapper">
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</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1352px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility" style="--link_hover_color: #ffffff;--link_color: #114955;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#d1d1d1;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:10px;--awb-padding-bottom:0px;--awb-padding-left:10px;--awb-padding-top-small:30px;--awb-padding-bottom-small:30px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap" style="max-width:1430px;margin-left: calc(-10% / 2 );margin-right: calc(-10% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated" style="--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.7%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:6.75%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.7%;--awb-spacing-left-medium:6.75%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;" data-animationType="fadeInRight" data-animationDuration="1.3" data-animationOffset="top-into-view" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div class="fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:36px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Micro-Influencer Template</h3></div><div class="fusion-text fusion-text-4 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
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<p>A toolkit designed with agility in mind, this template is the key to unlocking potent partnerships with micro-influencers. It addresses the specific nuances of smaller-scale collaborations, ensuring your brand can weave its narrative seamlessly into the tapestry of everyday conversation.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-bottom:5px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/Micro-influencer-template-2018.pdf"><span class="fusion-button-text">DOWNLOAD</span></a></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;"></div><div class="fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:10px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Influencer Code of Conduct</h3></div><div class="fusion-text fusion-text-5 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
<div class="relative flex w-full flex-col lg:w-&#091;calc(100%-115px)&#093;">
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<p>This document is the cornerstone of trust and transparency in influencer marketing. It outlines a framework for ethical collaboration, guiding brands, agencies, and influencers towards practices that honour audience trust and regulatory expectations.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/ISBA-Influencer-Marketing-Code-of-Conduct-0921.pdf"><span class="fusion-button-text">DOWNLOAD</span></a></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;"></div><div class="fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:10px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Influencer Template Without Service Companies</h3></div><div class="fusion-text fusion-text-6 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
<div class="relative flex w-full flex-col lg:w-&#091;calc(100%-115px)&#093;">
<div class="flex-col gap-1 md:gap-3">
<div class="flex flex-grow flex-col max-w-full">
<div class="min-h-&#091;20px&#093; text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words &#091;.text-message+&amp;&#093;:mt-5 overflow-x-auto" data-message-author-role="user" data-message-id="aaa2d656-98d4-445d-9fae-bfcf8214412d">
<p>For direct collaborations with influencers, this document focuses on clear contractual agreements and campaign briefings tailored for one-on-one partnerships with influencers, simplifying the process for both parties and ensuring a smooth, effective campaign execution.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/Micro-influencer-template-2018.pdf"><span class="fusion-button-text">DOWNLOAD WITH SERVICE COMPANY</span></a></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;"></div><div class="fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:10px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Influencer Template With Service Companies</h3></div><div class="fusion-text fusion-text-7 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
<div class="relative flex w-full flex-col lg:w-&#091;calc(100%-115px)&#093;">
<div class="flex-col gap-1 md:gap-3">
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<p>Adapted for the complexities of today&#8217;s digital dialogues, this template facilitates sophisticated partnerships through service companies or talent agencies, embedding the latest ethical and legal considerations into the fabric of influencer engagements.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/Micro-influencer-template-2018.pdf"><span class="fusion-button-text">DOWNLOAD WITHOUT SERVICE COMPANY</span></a></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated" style="--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:13.5%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.4%;--awb-spacing-left-medium:13.5%;--awb-width-small:100%;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;" data-animationType="fadeInRight" data-animationDuration="1.3" data-animationOffset="top-into-view"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-5 hover-type-none"><img decoding="async" width="1080" height="1080" title="Women in Promotions (2)" src="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2.png" alt class="img-responsive wp-image-7461" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-200x200.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-400x400.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-600x600.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-800x800.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2.png 1080w" sizes="(max-width: 767px) 100vw, 400px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-6 hover-type-none"><img decoding="async" width="1080" height="1080" title="Women in Promotions (3)" src="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3.png" alt class="img-responsive wp-image-7482" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-200x200.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-400x400.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-600x600.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-800x800.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3.png 1080w" sizes="(max-width: 767px) 100vw, 400px" /></span></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling 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style="--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.7%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:6.75%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.7%;--awb-spacing-left-medium:6.75%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;" data-animationType="fadeInRight" data-animationDuration="1.3" data-animationOffset="top-into-view" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div class="fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:36px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Micro-Influencer Template</h3></div><div class="fusion-text fusion-text-8 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
<div class="relative flex w-full flex-col lg:w-&#091;calc(100%-115px)&#093;">
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<p>A toolkit designed with agility in mind, this template is the key to unlocking potent partnerships with micro-influencers. It addresses the specific nuances of smaller-scale collaborations, ensuring your brand can weave its narrative seamlessly into the tapestry of everyday conversation.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-bottom:5px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/Micro-influencer-template-2018.pdf"><span class="fusion-button-text">DOWNLOAD</span></a></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;"></div><div class="fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:10px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Influencer Code of Conduct</h3></div><div class="fusion-text fusion-text-9 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
<div class="relative flex w-full flex-col lg:w-&#091;calc(100%-115px)&#093;">
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<div class="flex flex-grow flex-col max-w-full">
<div class="min-h-&#091;20px&#093; text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words &#091;.text-message+&amp;&#093;:mt-5 overflow-x-auto" data-message-author-role="user" data-message-id="aaa2d656-98d4-445d-9fae-bfcf8214412d">
<p>This document is the cornerstone of trust and transparency in influencer marketing. It outlines a framework for ethical collaboration, guiding brands, agencies, and influencers towards practices that honour audience trust and regulatory expectations.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/ISBA-Influencer-Marketing-Code-of-Conduct-0921.pdf"><span class="fusion-button-text">DOWNLOAD</span></a></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;"></div><div class="fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:10px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Influencer Template Without Service Companies</h3></div><div class="fusion-text fusion-text-10 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
<div class="relative flex w-full flex-col lg:w-&#091;calc(100%-115px)&#093;">
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<div class="flex flex-grow flex-col max-w-full">
<div class="min-h-&#091;20px&#093; text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words &#091;.text-message+&amp;&#093;:mt-5 overflow-x-auto" data-message-author-role="user" data-message-id="aaa2d656-98d4-445d-9fae-bfcf8214412d">
<p>For direct collaborations with influencers, this document focuses on clear contractual agreements and campaign briefings tailored for one-on-one partnerships with influencers, simplifying the process for both parties and ensuring a smooth, effective campaign execution.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/Micro-influencer-template-2018.pdf"><span class="fusion-button-text">DOWNLOAD WITH SERVICE COMPANY</span></a></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;"></div><div class="fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three" style="--awb-text-color:var(--awb-color7);--awb-margin-bottom:10px;--awb-sep-color:#d1d1d1;--awb-font-size:50px;"><h3 class="fusion-title-heading title-heading-left" style="font-family:&quot;Sofia Pro Bold&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;text-transform:var(--awb-typography1-text-transform);line-height:1.2;">Influencer Template With Service Companies</h3></div><div class="fusion-text fusion-text-11 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
<div class="relative flex w-full flex-col lg:w-&#091;calc(100%-115px)&#093;">
<div class="flex-col gap-1 md:gap-3">
<div class="flex flex-grow flex-col max-w-full">
<div class="min-h-&#091;20px&#093; text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words &#091;.text-message+&amp;&#093;:mt-5 overflow-x-auto" data-message-author-role="user" data-message-id="aaa2d656-98d4-445d-9fae-bfcf8214412d">
<p>Adapted for the complexities of today&#8217;s digital dialogues, this template facilitates sophisticated partnerships through service companies or talent agencies, embedding the latest ethical and legal considerations into the fabric of influencer engagements.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type" target="_self" href="https://theipm.org.uk/wp-content/uploads/2024/03/Micro-influencer-template-2018.pdf"><span class="fusion-button-text">DOWNLOAD WITHOUT SERVICE COMPANY</span></a></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-animated" style="--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.4%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:13.5%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.4%;--awb-spacing-left-medium:13.5%;--awb-width-small:100%;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;" data-animationType="fadeInRight" data-animationDuration="1.3" data-animationOffset="top-into-view"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-7 hover-type-none"><img decoding="async" width="1080" height="1080" title="Women in Promotions" src="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions.png" alt class="img-responsive wp-image-7414" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-200x200.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-400x400.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-600x600.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-800x800.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions.png 1080w" sizes="(max-width: 767px) 100vw, 400px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-8 hover-type-none"><img decoding="async" width="1080" height="1080" title="Women in Promotions (1)" src="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-1.png" alt class="img-responsive wp-image-7434" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-1-200x200.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-1-400x400.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-1-600x600.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-1-800x800.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-1.png 1080w" sizes="(max-width: 767px) 100vw, 400px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-9 hover-type-none"><img decoding="async" width="1080" height="1080" title="Women in Promotions (2)" src="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2.png" alt class="img-responsive wp-image-7461" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-200x200.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-400x400.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-600x600.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2-800x800.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-2.png 1080w" sizes="(max-width: 767px) 100vw, 400px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:40px;margin-bottom:40px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-10 hover-type-none"><img decoding="async" width="1080" height="1080" title="Women in Promotions (3)" src="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3.png" alt class="img-responsive wp-image-7482" srcset="https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-200x200.png 200w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-400x400.png 400w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-600x600.png 600w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3-800x800.png 800w, https://theipm.org.uk/wp-content/uploads/2024/03/Women-in-Promotions-3.png 1080w" sizes="(max-width: 767px) 100vw, 400px" /></span></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility" style="--link_hover_color: #ffffff;--link_color: #114955;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-color:#d1d1d1;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-padding-top-small:30px;--awb-padding-bottom-small:30px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap" style="max-width:1430px;margin-left: calc(-10% / 2 );margin-right: calc(-10% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated" style="--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.8%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;" data-animationType="fadeInRight" data-animationDuration="1.3" data-animationOffset="top-into-view" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;"></div><div class="fusion-text fusion-text-12 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
<div class="px-4 py-2 justify-center text-base md:gap-6 m-auto">
<div class="flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; group">
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<p>Whether you&#8217;re engaging with micro-influencers, navigating through the nuances of industry codes, or establishing contracts with or without service companies, the right tools and knowledge are paramount. Each document in this collection from <a href="https://www.theisba.org.uk">ISBA</a> serves as a stepping stone towards building transparent, effective, and ethically sound marketing practices.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;"></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;"></div><div class="fusion-text fusion-text-13"><h2>News</h2>
</div><div class="fusion-recent-posts fusion-recent-posts-1 avada-container layout-default layout-columns-3"><section class="fusion-columns columns fusion-columns-3 columns-3"><article class="post fusion-column column col col-lg-4 col-md-4 col-sm-4"><div class="fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none"><ul class="slides"><li><a href="https://theipm.org.uk/what-n2os-generation-series-reveals-about-ai/" aria-label="Excited, Anxious, Oblivious: What N2O&#8217;s Generation Series Reveals About AI" class="hover-type-none"><img decoding="async" width="700" height="441" src="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-design-3-700x441.png" class="attachment-recent-posts size-recent-posts" alt="" srcset="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-design-3-320x202.png 320w, https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-design-3-700x441.png 700w" sizes="(max-width: 700px) 100vw, 700px" /></a></li></ul></div><div class="recent-posts-content"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-18T16:10:20+01:00</span><h4 class="entry-title"><a href="https://theipm.org.uk/what-n2os-generation-series-reveals-about-ai/">Excited, Anxious, Oblivious: What N2O&#8217;s Generation Series Reveals About AI</a></h4><p class="meta"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-18T16:10:20+01:00</span><span>18 May 2026</span><span class="fusion-inline-sep">|</span><span class="fusion-comments"><span>Comments Off<span class="screen-reader-text"> on Excited, Anxious, Oblivious: What N2O&#8217;s Generation Series Reveals About AI</span></span></span></p><p>A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.</p></div></article><article class="post fusion-column column col col-lg-4 col-md-4 col-sm-4"><div class="fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none"><ul class="slides"><li><a href="https://theipm.org.uk/what-savi-told-us-about-shopper-behaviour-in-2026/" aria-label="What Savi Told Us About Shopper Behaviour in 2026" class="hover-type-none"><img decoding="async" width="700" height="441" src="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-4000-x-1890-px-scaled-1-700x441.png" class="attachment-recent-posts size-recent-posts" alt="" srcset="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-4000-x-1890-px-scaled-1-320x202.png 320w, https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-4000-x-1890-px-scaled-1-700x441.png 700w" sizes="(max-width: 700px) 100vw, 700px" /></a></li></ul></div><div class="recent-posts-content"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-13T10:31:22+01:00</span><h4 class="entry-title"><a href="https://theipm.org.uk/what-savi-told-us-about-shopper-behaviour-in-2026/">What Savi Told Us About Shopper Behaviour in 2026</a></h4><p class="meta"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-13T10:31:22+01:00</span><span>12 May 2026</span><span class="fusion-inline-sep">|</span><span class="fusion-comments"><span>Comments Off<span class="screen-reader-text"> on What Savi Told Us About Shopper Behaviour in 2026</span></span></span></p><p>A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.</p></div></article><article class="post fusion-column column col col-lg-4 col-md-4 col-sm-4"><div class="fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none"><ul class="slides"><li><a href="https://theipm.org.uk/experiential-activations-in-the-beauty-industry/" aria-label="Experiential Activations in the Beauty Industry" class="hover-type-none"><img decoding="async" width="700" height="441" src="https://theipm.org.uk/wp-content/uploads/2026/05/1773051428421-700x441.jpg" class="attachment-recent-posts size-recent-posts" alt="" srcset="https://theipm.org.uk/wp-content/uploads/2026/05/1773051428421-320x202.jpg 320w, https://theipm.org.uk/wp-content/uploads/2026/05/1773051428421-700x441.jpg 700w" sizes="(max-width: 700px) 100vw, 700px" /></a></li></ul></div><div class="recent-posts-content"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-12T15:10:19+01:00</span><h4 class="entry-title"><a href="https://theipm.org.uk/experiential-activations-in-the-beauty-industry/">Experiential Activations in the Beauty Industry</a></h4><p class="meta"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-12T15:10:19+01:00</span><span>12 May 2026</span><span class="fusion-inline-sep">|</span><span class="fusion-comments"><span>Comments Off<span class="screen-reader-text"> on Experiential Activations in the Beauty Industry</span></span></span></p><p>A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.</p></div></article></section></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box 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fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated" style="--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.5%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.8%;--awb-spacing-left-medium:4.5%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:4.5%;--awb-spacing-left-small:4.5%;" data-animationType="fadeInRight" data-animationDuration="1.3" data-animationOffset="top-into-view" data-motion-effects="[{&quot;type&quot;:&quot;&quot;,&quot;scroll_type&quot;:&quot;transition&quot;,&quot;scroll_direction&quot;:&quot;up&quot;,&quot;transition_speed&quot;:&quot;1&quot;,&quot;fade_type&quot;:&quot;in&quot;,&quot;scale_type&quot;:&quot;up&quot;,&quot;initial_scale&quot;:&quot;1&quot;,&quot;max_scale&quot;:&quot;1.5&quot;,&quot;min_scale&quot;:&quot;0.5&quot;,&quot;initial_rotate&quot;:&quot;0&quot;,&quot;end_rotate&quot;:&quot;30&quot;,&quot;initial_blur&quot;:&quot;0&quot;,&quot;end_blur&quot;:&quot;3&quot;,&quot;start_element&quot;:&quot;top&quot;,&quot;start_viewport&quot;:&quot;bottom&quot;,&quot;end_element&quot;:&quot;bottom&quot;,&quot;end_viewport&quot;:&quot;top&quot;,&quot;mouse_effect&quot;:&quot;track&quot;,&quot;mouse_effect_direction&quot;:&quot;opposite&quot;,&quot;mouse_effect_speed&quot;:&quot;2&quot;,&quot;infinite_animation&quot;:&quot;float&quot;,&quot;infinite_animation_speed&quot;:&quot;2&quot;}]" data-scroll-devices="small-visibility,medium-visibility,large-visibility"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;"></div><div class="fusion-text fusion-text-14 fusion-text-no-margin" style="--awb-font-size:17px;--awb-line-height:1.7;--awb-letter-spacing:0px;--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#010709;--awb-text-font-family:&quot;Sofia Pro Regular&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;"><div class="w-full text-token-text-primary" data-testid="conversation-turn-40">
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<p>Whether you&#8217;re engaging with micro-influencers, navigating through the nuances of industry codes, or establishing contracts with or without service companies, the right tools and knowledge are paramount. Each document in this collection from <a href="https://www.isba.org.uk/">ISBA</a> serves as a stepping stone towards building transparent, effective, and ethically sound marketing practices.</p>
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</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;"></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;"></div><div class="fusion-text fusion-text-15"><h2>News</h2>
</div><div class="fusion-recent-posts fusion-recent-posts-2 avada-container layout-default layout-columns-3"><section class="fusion-columns columns fusion-columns-3 columns-3"><article class="post fusion-column column col col-lg-4 col-md-4 col-sm-4"><div class="fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none"><ul class="slides"><li><a href="https://theipm.org.uk/what-n2os-generation-series-reveals-about-ai/" aria-label="Excited, Anxious, Oblivious: What N2O&#8217;s Generation Series Reveals About AI" class="hover-type-none"><img decoding="async" width="700" height="441" src="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-design-3-700x441.png" class="attachment-recent-posts size-recent-posts" alt="" srcset="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-design-3-320x202.png 320w, https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-design-3-700x441.png 700w" sizes="(max-width: 700px) 100vw, 700px" /></a></li></ul></div><div class="recent-posts-content"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-18T16:10:20+01:00</span><h4 class="entry-title"><a href="https://theipm.org.uk/what-n2os-generation-series-reveals-about-ai/">Excited, Anxious, Oblivious: What N2O&#8217;s Generation Series Reveals About AI</a></h4><p class="meta"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-18T16:10:20+01:00</span><span>18 May 2026</span><span class="fusion-inline-sep">|</span><span class="fusion-comments"><span>Comments Off<span class="screen-reader-text"> on Excited, Anxious, Oblivious: What N2O&#8217;s Generation Series Reveals About AI</span></span></span></p><p>A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.</p></div></article><article class="post fusion-column column col col-lg-4 col-md-4 col-sm-4"><div class="fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none"><ul class="slides"><li><a href="https://theipm.org.uk/what-savi-told-us-about-shopper-behaviour-in-2026/" aria-label="What Savi Told Us About Shopper Behaviour in 2026" class="hover-type-none"><img decoding="async" width="700" height="441" src="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-4000-x-1890-px-scaled-1-700x441.png" class="attachment-recent-posts size-recent-posts" alt="" srcset="https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-4000-x-1890-px-scaled-1-320x202.png 320w, https://theipm.org.uk/wp-content/uploads/2026/05/Untitled-4000-x-1890-px-scaled-1-700x441.png 700w" sizes="(max-width: 700px) 100vw, 700px" /></a></li></ul></div><div class="recent-posts-content"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-13T10:31:22+01:00</span><h4 class="entry-title"><a href="https://theipm.org.uk/what-savi-told-us-about-shopper-behaviour-in-2026/">What Savi Told Us About Shopper Behaviour in 2026</a></h4><p class="meta"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-13T10:31:22+01:00</span><span>12 May 2026</span><span class="fusion-inline-sep">|</span><span class="fusion-comments"><span>Comments Off<span class="screen-reader-text"> on What Savi Told Us About Shopper Behaviour in 2026</span></span></span></p><p>A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.</p></div></article><article class="post fusion-column column col col-lg-4 col-md-4 col-sm-4"><div class="fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-none"><ul class="slides"><li><a href="https://theipm.org.uk/experiential-activations-in-the-beauty-industry/" aria-label="Experiential Activations in the Beauty Industry" class="hover-type-none"><img decoding="async" width="700" height="441" src="https://theipm.org.uk/wp-content/uploads/2026/05/1773051428421-700x441.jpg" class="attachment-recent-posts size-recent-posts" alt="" srcset="https://theipm.org.uk/wp-content/uploads/2026/05/1773051428421-320x202.jpg 320w, https://theipm.org.uk/wp-content/uploads/2026/05/1773051428421-700x441.jpg 700w" sizes="(max-width: 700px) 100vw, 700px" /></a></li></ul></div><div class="recent-posts-content"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-12T15:10:19+01:00</span><h4 class="entry-title"><a href="https://theipm.org.uk/experiential-activations-in-the-beauty-industry/">Experiential Activations in the Beauty Industry</a></h4><p class="meta"><span class="vcard" style="display: none;"><span class="fn"><a href="https://theipm.org.uk/author/harryk/" rel="author">Harry Kelf</a></span></span><span class="updated" style="display:none;">2026-05-12T15:10:19+01:00</span><span>12 May 2026</span><span class="fusion-inline-sep">|</span><span class="fusion-comments"><span>Comments Off<span class="screen-reader-text"> on Experiential Activations in the Beauty Industry</span></span></span></p><p>A practical look at McDonald's CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.</p></div></article></section></div></div></div></div></div></p><p>The post <a href="https://theipm.org.uk/resources/influencer-marketing-toolkit/">Influencer Marketing Toolkit</a> first appeared on <a href="https://theipm.org.uk">IPM</a>.</p>]]></content:encoded>
					
		
		
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		<title>ASA and CAP launch annual report for 2022</title>
		<link>https://theipm.org.uk/resources/asa-cap-annual-report-2022/</link>
					<comments>https://theipm.org.uk/resources/asa-cap-annual-report-2022/#respond</comments>
		
		<dc:creator><![CDATA[TEST Creative]]></dc:creator>
		<pubDate>Thu, 01 Jun 2023 09:05:22 +0000</pubDate>
				<guid isPermaLink="false">https://theipm.org.uk/?post_type=resources&#038;p=1696</guid>

					<description><![CDATA[Looking back over 6 decades of advertising regulation with the ASA and CAP.]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1352px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:0px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-11 hover-type-none"><img decoding="async" width="300" height="146" title="ASA" src="https://theipm.org.uk/wp-content/uploads/2023/06/ASA-1-300x146.png" alt class="img-responsive wp-image-2151" srcset="https://theipm.org.uk/wp-content/uploads/2023/06/ASA-1-200x97.png 200w, https://theipm.org.uk/wp-content/uploads/2023/06/ASA-1-400x194.png 400w, https://theipm.org.uk/wp-content/uploads/2023/06/ASA-1-600x291.png 600w, https://theipm.org.uk/wp-content/uploads/2023/06/ASA-1-800x388.png 800w, https://theipm.org.uk/wp-content/uploads/2023/06/ASA-1-1200x582.png 1200w, https://theipm.org.uk/wp-content/uploads/2023/06/ASA-1.png 1600w" sizes="(max-width: 767px) 100vw, 300px" /></span></div><div class="fusion-text fusion-text-16" style="--awb-font-size:20px;--awb-line-height:1.2;"><p style="text-align: left;">Looking back over 6 decades of advertising regulation the ASA and Cap. Reviewing how regulation has changed over time to incorporate online advertising and societal changes, this report gives a comprehensive look at how UK advertising both on and offline is regulated.</p>
<p><img decoding="async" class="alignnone size-medium wp-image-2152" src="https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-300x224.png" alt="ASA report cover" width="300" height="224" srcset="https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-200x149.png 200w, https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-300x224.png 300w, https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-400x298.png 400w, https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-600x447.png 600w, https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-768x573.png 768w, https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-800x597.png 800w, https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05-1024x764.png 1024w, https://theipm.org.uk/wp-content/uploads/2023/06/Screenshot-2023-06-21-at-14.11.05.png 1046w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>Download your copy of the report today.</p>
</div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type" target="_self" href="https://www.asa.org.uk/static/2568f0ae-de9e-4c48-babca532c8832999/ASA-CAP-2022-Annual-Report.pdf"><span class="fusion-button-text">Read the Report</span></a></div></div></div></div></div><p>The post <a href="https://theipm.org.uk/resources/asa-cap-annual-report-2022/">ASA and CAP launch annual report for 2022</a> first appeared on <a href="https://theipm.org.uk">IPM</a>.</p>]]></content:encoded>
					
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