IPM https://validator.w3.org/feed/docs/rss2.html Home How is influencer marketing changing the face of promotional marketing? How has promotional marketing changed over the past 50 years Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers How will AI affect promotional marketing? HFSS Offer Restrictions Delayed Until 2025 Promotional Marketing in Sports Partnerships and Sponsorship Activations IPM Awards 2023, Tickets Now Sold Out UK’s Advertising Ban on Less Healthy Food & Drink (LHFD) Products: What You Need to Know IPM Awards 2023 Congratulations To Our Winners Elevating Your Brand with the Power of Promotions in the Marketing Mix The Role of Promotional Marketing in Sustainability and Climate Action Unwrapping the Best Christmas Activations of 2023 Heartfelt Condolences on the Passing of Bob Suppiah Catherine Shuttleworth on Festive Promotions and Trends for 2024 CMA Dissects Grocery Sector: Inflation, Baby Formula and Loyalty Schemes ASA Strategy 2024-2028: AI Regulation and Environmental Impact Inside Netflix House: From DVD Rentals to Experiential Retail Promoting Health and Wellness Trends 2024 IPM Members Win on European Stage: IMPACT Awards 2024 AI, TikTok, and the Race for Search Engine Supremacy Metaverse Fitness Inside The World’s Smallest Gym IPM Announces Promotion of The Month: January Behind the Scenes of Smirnoff With Stephanie Jacoby Driving Change: Charlotte Tilbury Formula 1 Collaboration B Corp Certification and Responsible Travel with Justine Clement Generation Alpha: Tomorrow’s Rising Stars Sweaty Betty Ditches Toxic Fitness Narratives Experience is King: David Ogiste on Experiential Marketing N2O Sets Sail With P&O Cruises RPM and Guinness Partner for St. Patricks Day 2024 What Brits Want from Loyalty: Key Insights from Mando-Connect Zeal Crowned Agency of the Year: Exclusive Interview with Stewart Hilton Celebrating 50 Years of the Code of Sales Promotion IPM at Brand Experience 360: Key Industry Takeaways Agencies Hail CORE A Game-Changer for Experiential Insights Tips for Running Successful Social Media Promotions Closing the Gap Towards Regulated Political Advertising in the UK The IPM Pays Tribute to Amazing CoppaFeel Founder Kris Hallenga Animals Not Amusements – UK Bans Promotion of Cruel Tourist Activities Abroad Discover the Magic of Cinema Promotions with SPARK CEO David Pearson The UK’s Biggest Summer of Sport Brought to Life by C-Screens 50-Year Reflection: The Evolution of the Sales Promotion Code 1974-2024 Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing Psychology Behind Loyalty – Insights from UK and Europe TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final Unlock the Secret to Risk-Free Promotions IPM Awards, Shortlist Announced Beyond the Rainbow: Growing Your Brand with Pride  Plunge into a Summer Review of ASA Promotion Rulings 2024