Digital Rewards Group Ltd, is a collection of three brands. Kidspass, Popcorn Pass and Popcorn Pass Rewards.

Kidspass has over 1m members accessing over 4000 offers across days out, dining, cinema and holidays. Kidspass is available to the general public and used in marketing campaigns to attract and retain large closed user groups.

Popcorn Pass is a B2B entertainment app that allows its members to access cinema tickets with up to 40% off 7 days a week. members also have access to exclusive dining and days out offers. Being a closed user group, allows companies to use Popcorn Pass for marketing campaigns Popcorn Pass Rewards platform, this is an employee benefit platform which is funded by the employer giving all the employee’s access to offers across cinema, dining, days out, holidays, gift cards and shopping.

The additional benefits of the platform allow the HR departments to reward staff members with gifts and non-cost recognition helping with staff retention and engagement.

WHAT DO SPARK DO?

Promotional Marketing – SPARK has created and executed highly successful promotions for clients such as Mars, Kerry Foods, Lidl, and Kia. Helping them improve rates of sale through innovative techniques and partnerships.

Benefits & Rewards – SPARK sources market-leading benefits, from movie streaming and travel discounts to exclusive curated offers. We also operate the UK’s biggest cinema discount platform, The Cinema Society, utilised as a staff or customer benefit by organisations such as the NHS, Lidl and HSBC, and we can white label our services for intermediary agencies.

Representation Services – SPARK create alternative revenue streams for our clients. When Showcase Cinemas approached SPARK to help boost their B2B sales, we achieved an increase of over 1000% in the first 12 months.

B2B Digital Systems – Our internal developers help clients such as Cineworld, Cinema City, HSBC and Kia to revolutionise their dealings with customers with integrated self-administered systems to simplify processes. Visit our website or get in touch to learn more about our services.