Brand Culture is an award-winning, full-service brand partnerships agency that harnesses the power of entertainment and lifestyle to light up the consumer journey.

For nearly 20 years, we’ve been creating uniquely effective, entertainment-led campaigns that excite customers and shoppers across markets and cultures.

Our integrated, end-to-end offering combines specialist planning and ideation, partnerships, and international activation teams to help clients fully maximise the opportunities presented by a world of passion points.

Our vision is to be the most recommended agency in this space, by continuing to create game-changing work, while bringing collaboration, passion, and energy to everything we do.

If you’re keen to talk, contact Jamie Saunter – jamies@brandculture.london | +44 (0)7794 540 184

Services for Brands Owners:

• Entertainment & Lifestyle Partnerships
• Brand-to-Brand Partnerships
• Loyalty Programmes
• Product Placement
• Integrated Planning
• Creative & Design
• Shopper & Promotional Marketing
• Experiential
• Digital & Ecommerce
• Social & Influencer
• Content Creation
• Domestic & International Campaign Management

Services for IP Owners:

• Brand Partnerships
• Promotions
• Licensing
• Catalogue Monetisation
• Product Placement
• Experiential
• Creative & Design
• Strategy & Insights
• Campaign Management

Consumers want to engage with brands on all levels, with social media, digital and mobile marketing at the heart of all experiential campaigns.

As an agency with over 30 years’ marketing and events experience, Fusion offers a full service to our clients. From planning and ideation to event management and delivery, Fusion is focused on brand awareness, creativity, engagement, reach and sales conversion.

People
Because consumers have more choice and need much more persuasion; experiential marketing is the most persuasive form of two-way brand communication. The selection process for the right team or ‘brand ambassadors’ is therefore critical to the success of any integrated campaign. At Fusion, we pride ourselves on selecting, interviewing and training the very best promotional staff, event managers and instructors in the industry.

Logistics
We don’t outsource the operational logistics. Fusion manages two satellite warehouse facilities equating to almost 20,000sq.ft of storage space, using a bespoke, electronic asset management system. But to us, operational excellence is more than this. Our team eagerly dedicate hours of their time analysing data and measuring post-event campaign returns, ensuring that all outputs integrate seamlessly back in to your internal management systems.

Dealer Events
Fusion’s experience with dealer events is formidable. We use a combination of industry-experienced staff, innovative ideas and custom-designed event equipment to manage and deliver over 1000 events in 2015, across 3 major accounts. Our client accounts achieve approximately 55% dealership utilisation, an increase of over 30% of the network over a period of 3 years. Our unique Specialist Drivers help to achieve sales conversions of up to 66%, compared to 25% to 30% for the industry average.

We are Mando (part of WPP), your promotions and partnerships experts. We help brands and businesses create brilliant promotions, partnerships and loyalty solutions that get results. We utilise data grounded with reasoning, combined with insight to help you deliver exactly what your consumers want, with a solution that is right for your brand. We continuously help to create some of the world’s most memorable marketing campaigns.

WHAT DO SPARK DO?

Promotional Marketing – SPARK has created and executed highly successful promotions for clients such as Mars, Kerry Foods, Lidl, and Kia. Helping them improve rates of sale through innovative techniques and partnerships.

Benefits & Rewards – SPARK sources market-leading benefits, from movie streaming and travel discounts to exclusive curated offers. We also operate the UK’s biggest cinema discount platform, The Cinema Society, utilised as a staff or customer benefit by organisations such as the NHS, Lidl and HSBC, and we can white label our services for intermediary agencies.

Representation Services – SPARK create alternative revenue streams for our clients. When Showcase Cinemas approached SPARK to help boost their B2B sales, we achieved an increase of over 1000% in the first 12 months.

B2B Digital Systems – Our internal developers help clients such as Cineworld, Cinema City, HSBC and Kia to revolutionise their dealings with customers with integrated self-administered systems to simplify processes. Visit our website or get in touch to learn more about our services.