The IPM Webinar Series aims to bring you the latest and greatest in promotional marketing insights. Explore our previous and upcoming webinars. If you would like to get involved, please contact info@theipm.org.uk

Our Latest Webinar

The Psychology Behind
Loyalty Insights from
UK and Europe

IPM Webinar Group

2024 marks a monumental year for loyalty marketing, with program membership and engagement soaring to unprecedented heights. To understand the loyalty revolution, IPM has gathered some of the brightest minds in the industry, including Charlie Hills, loyalty opinion leader and CSO at Mando-Connect, Daniel Bennett, Behavioural Scientist at Ogilvy, and Dylan Alderson, Senior Account Manager at YouGov.

This webinar will provide an in-depth analysis of the latest research into the loyalty revolution in the UK and Europe. Join us to discover the secrets behind your favourite loyalty programs and deepen your understanding of what drives consumer loyalty. This is a must-attend event for marketers, brand managers, and anyone interested in leveraging loyalty programs for success.

Key Topics

  • Psychology of Loyalty
  • Research across UK & Europe
  • Latest Consumer Insights
  • Personalisation in Loyalty
  • Sector Breakdown
  • Loyalty Case Studies
  • Chance for Q&A
Sign Up

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Tomorrow’s Rising Stars Generation Alpha

As the first generation born entirely in the 21st century, discover how Generation Alpha is reshaping consumer behaviours and redefining digital culture.

Promotional Marketing in Sports Partnerships and Sponsorship Activations

Industry expert James Williams talks to the IPM about the role of promotional marketing in Sports advertising and partnerships.

Standing Proud at Pride: and Beyond

1st June marks the start of Pride Month. IPM members N2O have conducted vital research into what it takes for brands to become a true year-round ally to the LGBTQIA+ community.

Sharing Knowledge and Insight

Across the promotional marketing industry

The IPM Webinar & Insight Series is an exciting opportunity for you to amplify your brand awareness and share your knowledge and insight across the promotional marketing industry.

Becoming a member of the IPM affords you access to presenting across our webinar and insight series. If you are not yet a member and wish to get involved please contact info@theipm.org.uk

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Join Now

Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact membership@theipm.org.uk.