NewsTEST Creative2025-01-02T10:57:47+00:00

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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Stay up to date with all the latest promotional marketing news.

The IPM Announces New Strategic Partnership with IMA Europe

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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IPM Awards 2026 Shortlist

IPM Awards 2026 shortlist revealed! Discover the campaigns, agencies and big ideas setting the standard in UK promotional marketing.

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Beyond the Event: How Brands Can Measure Experiential Impact More Effectively

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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Beyond the Buzz: Why Agencies Need to Think More Carefully About AI

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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Recent ASA HFSS Rulings: Where Brand Advertising Ends and Product Advertising Begins

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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Experiential Expo 2026: Bringing the Industry Together to Shape What’s Next

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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What Ingenuity’s latest research tells us about client expectations in the age of AI

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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Mando Presents: Understanding Loyalty in Europe 4.0

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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Excited, Anxious, Oblivious: What N2O’s Generation Series Reveals About AI

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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What Savi Told Us About Shopper Behaviour in 2026

A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.

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Experiential Activations in the Beauty Industry

A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.

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CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing

A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.

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BiteSize

IPM BiteSize is our one-stop-shop for all the latest promotional marketing campaigns and activities being carried out by our members. Stay up to date with the latest trends and work.