News
Stay up to date with all the latest promotional marketing news.
Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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Recent ASA HFSS Rulings: Where Brand Advertising Ends and Product Advertising Begins
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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Experiential Expo 2026: Bringing the Industry Together to Shape What’s Next
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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What Ingenuity’s latest research tells us about client expectations in the age of AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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Mando Presents: Understanding Loyalty in Europe 4.0
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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Excited, Anxious, Oblivious: What N2O’s Generation Series Reveals About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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What Savi Told Us About Shopper Behaviour in 2026
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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Experiential Activations in the Beauty Industry
A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
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CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing
A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
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What Peter Czapp told us about the BenchPress Report 2026
From profit pressure to AI acceleration, this recap explores what high-performing agencies are doing differently to drive sustainable growth.
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The Experiential Expo Is Coming to Piccadilly Lights
Join us for the 2026 Experiential Expo! Celebrating the power of experiential marketing.
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Sam’s Compliance Corner: McDonald’s CARDS – When Collectability Meets Compliance
A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
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