News
Stay up to date with all the latest promotional marketing news.
CMA Fines AA £4.2million Over Pricing Practices – A Warning Shot for Promotional Marketing
A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
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What Peter Czapp told us about the BenchPress Report 2026
From profit pressure to AI acceleration, this recap explores what high-performing agencies are doing differently to drive sustainable growth.
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The Experiential Expo Is Coming to Piccadilly Lights
Join us for the 2026 Experiential Expo! Celebrating the power of experiential marketing.
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Sam’s Compliance Corner: McDonald’s CARDS – When Collectability Meets Compliance
A practical look at McDonald’s CARDS promotion, highlighting how collectible mechanics can drive engagement but must be carefully structured to stay compliant with promotional and gambling regulations.
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What the Mando White Paper Told Us About Promotions in 2026
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
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How to get comfortable running promotions in Europe Recap
A quick IPM recap on running promotions in Europe, covering the key watch outs around mechanics, timelines, filings, translation, tax, and fulfilment.
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Pringles × Super Mario: The Boss Level Brand Partnership That Won the IPM Grand Prix
Brand Culture, last year’s IPM Grand Prix winners, reveal how Pringles × Super Mario turned a brand partnership into shelf-side excitement, from the Mystery Flavour “question block” idea to collectable character cans.
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HFSS Advertising Regulations: What Marketers Need to Know
HFSS regulations have entered a new phase. This article breaks down what the latest rules mean for marketers, where the key risks sit, and how IPM tools and legal support can help.
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Promotions Wrapped! Playing Back the Biggest Trends of 2025
From Superman on The Shard to ‘AI slop’, see what cut through in 2025…
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What Do Brits Want from Promotions in 2026
Get ready to unpack the promotional marketing landscape for 2026 as Mando, YouGov and the IPM prepare to launch What Brits Want from Promotions 3.0…
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IPM Brings AI Marketing Debate to Westminster
AI in marketing goes on trial at the House of Commons, as MPs and industry leaders debate whether it is a partner or disruptor to promotional marketing.
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Piccadilly Lights Goes from Billboard Icon to Experiential Capital
Piccadilly Lights, once the crown jewel of billboard advertising, is now the beating heart of experiential marketing in London, where brands don’t just advertise, they immerse.
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