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Agencies Hail CORE A Game-Changer for Experiential Insights
Agencies Hail CORE A Game-Changer for Experiential Insights. Secure 1 weeks access for non-IPM members.
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Beyond the Rainbow: Growing Your Brand with Pride
Discover how brands can genuinely support the LGBTQIA+ community at Pride 2024.
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Plunge into a Summer Review of ASA Promotion Rulings 2024
Dive into our Summer Review of ASA Promotion Rulings 2024.
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IPM Awards, Shortlist Announced
We’re excited to reveal the 2024 IPM Awards Shortlist; recognising the very best creativity and innovation from across the promotional marketing industry.
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Unlock the Secret to Risk-Free Promotions
Discover risk-free promotion strategies with expert tips from Halo Promo Risk and Mando, including predictive modelling and fixed-fee solutions.
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TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final
Discover how TRO’s created unforgettable moments in the heart of London, blending football, fun, and sustainability.
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Psychology Behind Loyalty – Insights from UK and Europe
Discover the psychology behind loyalty programs with insights from UK and European experts, featuring Mando, YouGov, and Ogilvy Consulting.
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Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing
Explore the differences and similarities between Gen Z and Gen Alpha and how to reach them.
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50-Year Reflection: The Evolution of the Sales Promotion Code 1974-2024
Celebrating the 50th anniversary of the Code of Sales Promotion Practice, IPM explores the Code’s foundational principles and adaptations to the digital age.
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The UK’s Biggest Summer of Sport Brought to Life by C-Screens
Dive into of the UK’s biggest sports summer in 2024 with C-Screens, the largest provider of Out-Of-Home Screens.
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Quaker Heats Up the Nation with Share the Warmth – Exclusive Interview with Jonathan Hatton
Quaker’s “Share the Warmth” campaign addressed UK food insecurity by donating 2.5 million breakfasts during the UK’s cost-of-living crisis.
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Discover the Magic of Cinema Promotions with SPARK CEO David Pearson
The IPM sits down with David Pearson, CEO of SPARK, to delve into the world of cinema promotions.
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