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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Step into the Future of Shopper Marketing: AR You Ready?

Step inside the future of shopper marketing and discover how tools like AR & AI are revolutionising the way brands connect with consumers.

Driving Brand Experience at Goodwood 2024 with Genesis, BMW, and MINI

Get in gear for the Goodwood Festival of Speed 2024 and see Genesis, BMW, and MINI bring their brands to life at the heart of racing.

Two Devils in One Night — Casillero del Diablo’s Cinematic Wine Launch

The Devil meets Cinema under the stars at Pergola on the Wharf, where IPM joins tpf Live for a spectacular product launch by Casillero del Diablo.

Marketing Tips to Win Gold at Paris Olympics 2024

Marketing tips for the Paris Olympics 2024 to avoid the pitfalls of ambush marketing and create compliant strategies that win gold.

Agencies Hail CORE A Game-Changer for Experiential Insights

Agencies Hail CORE A Game-Changer for Experiential Insights. Secure 1 weeks access for non-IPM members.

Beyond the Rainbow: Growing Your Brand with Pride

Discover how brands can genuinely support the LGBTQIA+ community at Pride 2024.

Plunge into a Summer Review of ASA Promotion Rulings 2024

Dive into our Summer Review of ASA Promotion Rulings 2024.

IPM Awards, Shortlist Announced

We’re excited to reveal the 2024 IPM Awards Shortlist; recognising the very best creativity and innovation from across the promotional marketing industry.

Unlock the Secret to Risk-Free Promotions

Discover risk-free promotion strategies with expert tips from Halo Promo Risk and Mando, including predictive modelling and fixed-fee solutions.

TRO Transforms Trafalgar Square with Just Eat and PepsiCo for UEFA Final

Discover how TRO’s created unforgettable moments in the heart of London, blending football, fun, and sustainability.

$Loyalty UK mando research$

Psychology Behind Loyalty – Insights from UK and Europe

Discover the psychology behind loyalty programs with insights from UK and European experts, featuring Mando, YouGov, and Ogilvy Consulting.

Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing

Explore the differences and similarities between Gen Z and Gen Alpha and how to reach them.

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BiteSize

IPM BiteSize is our one-stop-shop for all the latest promotional marketing campaigns and activities being carried out by our members. Stay up to date with the latest trends and work.

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