About Us

The Institute of Promotional Marketing sits on the CAP Committee, the self-regulatory body that governs promotional marketing in the UK. We represent the interests of client companies that use promotional marketing techniques, and the agencies and suppliers that support them. We’re here to serve you.


The IPM is founded as the Sales Promotion Association (SPA).


The first SPA Awards are held to recognise excellence in sales promotion.


The SPA is renamed as the Institute of Sales Promotion (ISP).


The ISP launches the ISP Diploma, a professional qualification for the sales promotion industry.


The ISP launches its Code of Conduct and Ethics, setting standards for the industry.


The ISP becomes the Institute of Sales Promotion and Marketing Services (ISPMS) to reflect the expanding scope of the industry.


The ISPMS becomes the Institute of Promotional Marketing (IPM).


The IPM launches the IPM Diploma, a new professional qualification.


The IPM introduces the COGS Awards to recognise the effectiveness of promotional marketing campaigns.


The IPM launches its Membership Charter, setting out the benefits and responsibilities of membership.


The IPM launches its Diversity and Inclusion Council to promote diversity and inclusion in the industry.


The IPM celebrates its 90th year


IPM Board Members

The Board of the Institute of Promotional Marketing consists of the Chairman, the immediate past-Chairman, nine elected members made up of members from each of the Institute’s three business sectors (brand owners, agencies and service providers) and up to three co-opted members.
The purpose of the co-opted members is to allow the Board, where necessary, to increase its expertise in specific promotional marketing activities or channels.
Below you will find a current list of board members. If you would like any more information about the IPM, please contact us on 020 3848 0444 or via contact@theipm.org.uk

Lord Black of Brentwood


John Sylvester

Chairman Of Sodexo Benefits & Reward Services UK (Retired)

Graham Temple

Immediate Past Chairman

Marcus Sandwith

Agency Members Managing Director, Haygarth Promotional Marketing

Robert White

Agency Members, Co-Founder & Strategic Planning Director, ZEAL

Peter Kerr

Service Agency Member, Managing Director, Multi Resource Marketing Ltd

Becky Munday

Agency Members, CEO, Mando

Emma Kirk

General Manager

Manny Roberts

Regulatory Affairs Manager

Jody Bratley

Commercial Manager

Harry Kelf

Marketing & Events Coordinator 

Samuel Winterbourne

Regulatory Affairs Executive

Contact us

Phone: If you prefer to speak to someone directly, you can call us at 020 3848 0444. Our office hours are Monday to Friday, 9 am to 5 pm.

Social Media: We are active on social media and would be happy to answer any questions you may have. You can follow us on LinkedIn, Instagram and Twitter, and send us a direct message.

Thank you for considering the Institute of Promotional Marketing. We look forward to hearing from you and working with you to achieve your goals.

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    Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact membership@theipm.org.uk.