Legal Advisory Services

Looking for guidance on an upcoming activation? We provide brands and agencies with expert support and advice so you have peace of mind. From terms and conditions to artwork and advertising, we can help with all forms of non-broadcast media.

For advice, get in touch on 020 3848 0447 or via the contact form below.

Contact us

Navigating the complex world of promotional marketing just got easier. Whether you’re an agency, brand or independent, our team of experts are here to provide the guidance and support you need.

Christmas Operating Hours

The IPM’s Legal Advisory Service will be closed for the Christmas period from December 22nd 2023 – January 2nd 2024. Please submit your T&Cs and promotional materials as early as possible to ensure review prior to Christmas closure. Have a great festive period!

    Get in Touch

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    How we can help

    As the only trade body sitting as part of the promotional marketing self-regulatory committee, we are well-versed in the legislation that governs non-broadcast promotional marketing. Our services are at the disposal of both members and non-members to help provide you with peace of mind for your upcoming campaign.

    UK Legal Advisory Service

    Our legal advisory team can help with:

    • Reviews or generation of T&Cs.
    • Reviewing all promotion materials and legalities.

    Submit details of your promotion including all elements requiring review such as T&Cs and artwork. After review the IPM will aim to respond within 24 hours. Each case includes four written responses to address any queries relating to the advice given.

    In addition, the IPM’s legal service can generate your T&Cs from a supplied brief. Turnaround is typically 24-48 hours but can vary depending on demand. Each case includes four responses to cover all questions and amends.

    International Compliance Advice

    We understand you may be running campaigns for clients in other countries. We offer a review service of international promotions, which cover Europe and international markets.

    These are available to members and non-members, and:

    • Cover liaison with local lawyers in each territory.
    • A process breakdown is provided.
    • Quotations are supplied upon request.

    IPM Verification Seal

    Benefit from using the IPM Seal, which shows a promotion has been assessed by the IPM against the CAP code.

    • Seals are hosted via a dedicated area on our website.
    • These are available on all IPM-reviewed promotions, for your benefit.

    Doing multiple promotions? We can offer a reduced rate for bulk case reviews, alternatively, contact us and we can work with you to meet your budget requirements.

    Thinking about becoming an IPM Member? Get two free legal reviews each year included in your membership, along with access to industry updates on promotional marketing legislation and governance.

    Independent Adjudication

    With the regulatory requirement for promotion winners to be selected through an independent process, our legal team can put your activation in safe hands.

    We offer plenty of ways to help your campaign, including:

    • The organisation of independent judges and panel members who can supervise the selection of competition winners.
    • A randomised selection of winners for prize draw promotions
    • The provision of independent persons for prize draws or prize draw verification.
    • Independent random number generation.
    • A random selection of predetermined winning numbers or times.
    • The random seeding of winning items.
    • Audit services, including the auditing of random selection.

    Publishing Winners & T&Cs

    For promoters to comply with the CAP code, full terms and conditions and promotion winners must be made available to the public. We can take the pain out of this process by hosting these details for promoters our a dedicated website.

    This safe and secure method ensures information is available to the public, allowing them to view terms and winners’ details with ease. This helps maintain confidence in your brand.

    Pre-purchased cases are not applicable for redemption against the publication of winners.

    Join the IPM

    Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact