IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool
IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.
IPM Members Win on European Stage: IMPACT Awards 2024
IPM Members ZEAL and Umbrella shine at the IMPACT Awards by the European Association of Communications Agencies (EACA) for outstanding achievements in Europe's marketing industry.
Catherine Shuttleworth on Festive Promotions and Trends for 2024
In conversation with Catherine Shuttleworth: Exploring the role of promotional marketing this festive season and predicting the big trends for 2024.
Elevating Your Brand with the Power of Promotions in the Marketing Mix
With the festive period underway and key sales periods such as Black Friday and Cyber Monday. The IPM takes a look at the important role of promotions within the marketing mix.
Promotional Marketing in Sports Partnerships and Sponsorship Activations
Industry expert James Williams sits down with the IPM to discuss the role of promotional marketing in sports partnerships and activations
HFSS Offer Restrictions Delayed Until 2025
In a recent announcement, the UK government has decided to postpone the implementation of restrictions on promotions related to higher fat, sugar, and salt (HFSS) products.
Navigating the Clubcard Pricing Conundrum: How Tesco’s Recent Issues Impact Consumers
Turing our attention to Tesco, which has recently been embroiled in a storm of confusion and dissatisfaction surrounding its Clubcard pricing.
