Planning a promotion beyond the UK can feel like stepping into a new rulebook. This session is designed to make European compliance feel clearer, more predictable, and far easier to plan for.

We’ll look at how the IPM approaches UK-only promotions versus campaigns running across European jurisdictions. From there, we’ll look at how European Terms & Conditions typically differ, before working through the main areas where teams most often get caught out.

You’ll come away with a practical understanding of:

• How mechanics may need to change market by market
• When tax considerations apply, and what to factor into budgets and comms
• Common regulatory filings and approvals, with real examples
• Typical timeframes to allow for, and the trigger points that can create delays

Whether you’re scoping a cross-border campaign or trying to respond confidently at pitch stage, this webinar will help you spot the issues early, build realistic timelines, and know when to bring the IPM in for support—so you can say, “Yes, we can run this in Europe,” with confidence.