About Us
The Institute of Promotional Marketing (IPM) is the UK’s leading authority on promotional marketing, shaping industry standards and championing best practices for brands, agencies, and service providers. As a key member of the CAP Committee, the self-regulatory body governing promotional marketing, we play an active role in ensuring responsible, effective, and legally compliant campaigns.
For over 90 years, we have supported businesses in navigating the evolving promotional landscape—offering expert guidance, training, legal support, and networking opportunities. Whether you’re a brand owner, agency, or service provider, the IPM is here to protect, promote, and progress your work in the industry.
Our Board
The Board of the Institute of Promotional Marketing is made up of industry leaders who help shape the future of promotional marketing. It consists of the Chairman, the immediate past-Chairman, nine elected members representing the Institute’s three business sectors (brand owners, agencies, and service providers), and up to three co-opted members.
Co-opted members are appointed to bring additional expertise in specific promotional marketing activities or channels, ensuring the Board remains at the forefront of industry developments.
Below, you’ll find a list of our current Board members. For more information about the IPM, please contact us at 020 3848 0444 or via contact@theipm.org.uk
Lord Black of Brentwood
IPM President
Becky Munday
IPM Chair, Mando
Steven Grey
Agency Representative, Haygarth
Catherine Shuttleworth
Agency Representative, Savvy
Natalie Haskell
Brand Representative, Coppafeel!
Michelle Williams
Brand Representative, Vodafone
Sophie Chambers
Service Provider Representative, Cloud Nine Incentives
Nancy Cullen
Service Provider Representative, SpaceandPeople
Peter Kerr
Finance, Audit and Risk, MRM
Graham Temple
Finance, Audit and Risk
Our Team
Alongside the Board, the IPM team works behind the scenes to support our members, drive industry initiatives, and provide expert guidance across all aspects of promotional marketing. For general inquiries or to connect with a specific team member, please get in touch at contact@theipm.org.uk
Emma Kirk
General Manager
Jody Bratley
Commercial Manager
Harry Kelf
Marketing & Events
Samuel Winterbourne
Regulatory Advisor
Timeline
The IPM is founded as the Sales Promotion Association (SPA).
The first SPA Awards are held to recognise excellence in sales promotion.
The SPA is renamed as the Institute of Sales Promotion (ISP).
The ISP launches the ISP Diploma, a professional qualification for the sales promotion industry.
The ISP launches its Code of Conduct and Ethics, setting standards for the industry.
The ISP becomes the Institute of Sales Promotion and Marketing Services (ISPMS) to reflect the expanding scope of the industry.
The ISPMS becomes the Institute of Promotional Marketing (IPM).
The IPM launches the IPM Diploma, a new professional qualification.
The IPM introduces the COGS Awards to recognise the effectiveness of promotional marketing campaigns.
The IPM launches its Membership Charter, setting out the benefits and responsibilities of membership.
The IPM launches its Diversity and Inclusion Council to promote diversity and inclusion in the industry.
The IPM celebrates its 90th year
The IPM announces its newly appointed Board of Directors, bringing together industry leaders from across brand, agency, and service provider sectors.
Contact us
Phone: If you prefer to speak to someone directly, you can call us at 020 3848 0444. Our office hours are Monday to Friday, 9 am to 5 pm.
Social Media: We are active on social media and would be happy to answer any questions you may have. You can follow us on LinkedIn, Instagram and Twitter, and send us a direct message.
Thank you for considering the Institute of Promotional Marketing. We look forward to hearing from you and working with you to achieve your goals.
