AI is no longer a future-facing conversation; it’s already integrated into your customers’ daily lives, from their phones and search engines to their shopping experiences. But how consumers feel about AI, and how much they trust it, varies dramatically by generation. And if you’re building campaigns without understanding that gap, you’re flying blind.

In this webinar, Emily Harris, Head of Marketing at N2O, unpacks the findings from N2O’s Generation Series Vol 8: AI Attitudes & Behaviours, a data-driven deep dive into how Gen Z, Millennials, Gen X, and Baby Boomers are adopting, questioning, and increasingly relying on AI tools.

Drawing on GWI global survey data, Emily will explore:

• Who’s actually using AI, and how often (the gap between Gen Z and Boomers may surprise you)
• The trust paradox: why the most enthusiastic AI users are also the most anxious about it
• AI in the purchase journey: why one in four Millennials now research products via chatbot, and what that means for brand visibility
• Where to draw the line on AI-generated content: what consumers will tolerate, what they’ll reject, and why labelling is non-negotiable
• The road to AI agents: how close we really are to consumers letting AI act on their behalf.

Drawing on N2O’s practical experience producing campaigns for brands such as Coca-Cola, Unilever, Tesco, P&O Cruises, Made by Mitchell, and others across experiential, retail, social, and sampling, you’ll come away with actionable strategies to shape your approach to AI. Whether you’re guiding clients, briefing creative teams, or deciding the role of AI in your next campaign, you’ll gain valuable principles to inform your decisions.