Event Type Course
Date
Event Type
All
Action groups
Course
In-person Event
Webinar
Event Type 2
All
Non Virtual Events
Virtual Events
february
Event Details
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Event Details
Delivered in partnership with the Data & Marketing Association (DMA), this two-day online masterclass is designed to help you plan, build and optimise email campaigns that drive stronger opens, clicks and conversions. It covers core strategy, list growth, automation, design and structure, content, deliverability, and testing for continuous improvement, with practical takeaways you can apply straight away (14 hours CPD).
Exclusive IPM member discount: IPM members can access a preferential rate on DMA courses. For details, contact learning@theipm.org.uk.
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Time
23 february 2026 9:30 AM - 24 february 2026 5:00 PM(GMT+00:00)
march
Event Details
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Event Details
DMA AI for Marketing Masterclass (Live virtual, 1 day)
Delivered in partnership with the Data & Marketing Association (DMA), this one-day live virtual masterclass explores how AI is reshaping modern marketing—and how you can use it to work smarter, increase output and drive innovation. You’ll get practical guidance on the latest AI-powered tools and how to apply them across social media, content, SEO and paid advertising, alongside the key considerations for using AI responsibly.
Exclusive IPM member discount: IPM members can access a preferential rate on DMA courses. For details, contact learning@theipm.org.uk
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Time
4 march 2026 9:00 AM - 5:00 PM(GMT+00:00)
Event Details
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Event Details
A great campaign doesn’t always translate into a great awards entry, and that’s where many strong pieces of work fall short.
This webinar will guide attendees through how to write a clear, compelling and credible IPM Awards submission, helping them showcase their work in a way that resonates with judges and accurately reflects the impact of their campaign.
We’ll break down what judges are really looking for, common mistakes to avoid, and how to structure entries to clearly demonstrate strategy, creativity, effectiveness and results. Designed for agencies, brands and in-house teams, this session will demystify the awards process and provide practical advice to help entrants submit with confidence.
You’ll learn:
- What IPM Awards judges look for in a strong submission
- How to structure an entry for clarity and impact
- How to evidence results without over-claiming
- Common pitfalls that weaken otherwise great entries
This session is ideal for anyone planning to enter the IPM Awards, from first-time entrants to experienced teams looking to sharpen their approach.
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Time
18 march 2026 12:00 PM - 1:00 PM(GMT+00:00)
