Event Type : Webinar

Planning a promotion beyond the UK can feel like stepping into a new rulebook. This session is designed to make European compliance feel clearer, more predictable, and far easier to plan for.

We’ll look at how the IPM approaches UK-only promotions versus campaigns running across European jurisdictions. From there, we’ll look at how European Terms & Conditions typically differ, before working through the main areas where teams most often get caught out.

You’ll come away with a practical understanding of:

• How mechanics may need to change market by market
• When tax considerations apply, and what to factor into budgets and comms
• Common regulatory filings and approvals, with real examples
• Typical timeframes to allow for, and the trigger points that can create delays

Whether you’re scoping a cross-border campaign or trying to respond confidently at pitch stage, this webinar will help you spot the issues early, build realistic timelines, and know when to bring the IPM in for support—so you can say, “Yes, we can run this in Europe,” with confidence.

AI is moving fast — but for many marketers, the challenge isn’t understanding the technology, it’s knowing how to apply it meaningfully within promotional marketing.

This webinar will explore how AI is being used across the promotional marketing lifecycle, from idea generation and creative development to targeting, optimisation and campaign evaluation. We’ll cut through the noise to focus on practical, real-world use cases, highlighting where AI adds genuine value and where human insight still matters most.

Designed for both brands and agencies, this session will help attendees understand how to integrate AI into promotional activity responsibly, effectively and in line with evolving expectations around data, transparency and trust.

Join Peter Czapp of The Wow Company for an exclusive deep-dive into the BenchPress 2026 report — the landmark benchmarking survey for UK agencies.

In this session, Peter will walk through the latest data on agency performance, profitability, pricing, people, wellbeing, technology adoption, and what separates the highest-performing agencies from the rest. You’ll get first-look insights and practical takeaways to help you measure, benchmark and elevate your agency in 2026 and beyond.

Whether you’re focused on growth, profit margins, talent strategy or future-proofing your business, this briefing will equip you with evidence-based trends and actionable strategies straight from the BenchPress dataset — collected from hundreds of agency leaders across the UK.

What you’ll learn:

• Key performance benchmarks shaping agency success in 2026
• How top agencies are pricing, growing and adapting in a shifting market
• Trends in profitability, tech and people strategy
• Practical takeaways to apply immediately to your business