Event Type Webinar
Date
Event Type
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Course
In-person Event
Kay Date
Webinar
Event Type 2
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Non Virtual Events
Virtual Events
june
30jun11:00 AM12:00 PMAgency Growth in the Age of AI: Closing the Expectations Gap
Event Details
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Event Details
Joined by Chris Kemp, Founder of The Ingenuity Group, we will explore the evolving relationship between brands and their agency partners. Drawing on Ingenuity+’s latest research with 250 senior UK marketing leaders, we’ll highlight where expectations are shifting – and where agencies risk falling short.
As CMOs rethink what they need from partners, a gap is emerging between the promise of AI and the reality of delivery. For agencies, this presents both a challenge and a major opportunity.
In this session, we’ll cover:
- How client expectations are changing
- Where agencies are missing the mark
- How to reposition for growth and competitive advantage
Chris will share his perspective on industry shifts and agency success, followed by live audience Q&A.
Designed for agency leaders looking to sharpen their positioning and unlock new growth.
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Time
30 june 2026 11:00 AM - 12:00 PM(GMT+00:00)
july
14jul10:30 AM11:30 AMBeyond Time and Place: Measuring Experiential Impact and Proving ROI
Event Details
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Event Details
How do you demonstrate the true value of experiential marketing in a world where every investment is expected to be measurable?
Experiential is often viewed as harder to quantify than other marketing channels. Yet when designed with amplification and evaluation in mind, brand experiences can become powerful content engines, cultural moments, and measurable business drivers.
Joined by Michael Brown, course lead for the IPM Experiential Diploma, we’ll explore how live experiences can generate impact far beyond the event itself, and how marketers can prove that impact in the language of CMOs, CFOs and stakeholders.
In this session, we’ll cover:
- Why experiential is more measurable than many marketers think
- How to design experiences for amplification across paid, earned, shared and owned channels
- The role of content, PR and social in extending the life of live moments
- What good experiential ROI looks like and the metrics that matter
- How leading brands are building measurement frameworks that connect experiences to business outcomes
Michael will share practical strategies, real-world examples and proven approaches for turning experiences into scalable marketing assets, followed by live audience Q&A.
Designed for brand marketers, agency leaders and experience professionals looking to maximise the value, reach and accountability of experiential marketing.
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Time
14 july 2026 10:30 AM - 11:30 AM(GMT+00:00)
