With household budgets under continued pressure and UK shoppers facing an endless stream of price cuts, QR codes and digital prompts, standing out in 2026 will depend on understanding what consumers actually value. Which promotional mechanics still drive excitement, and which are now being ignored?

What Brits Want from Promotions 3.0 answers those questions, bringing fresh, robust insight into how UK consumers want promotions to look and feel in 2026. Built on new research from Mando in partnership with YouGov, and shaped by expert insight from the Institute of Promotional Marketing, this white paper cuts through the noise to show what really works.

IPM Members can register for tickets to this event. If you would like to register via the button below