A great campaign doesn’t always translate into a great awards entry, and that’s where many strong pieces of work fall short.

This webinar will guide attendees through how to write a clear, compelling and credible IPM Awards submission, helping them showcase their work in a way that resonates with judges and accurately reflects the impact of their campaign.

We’ll break down what judges are really looking for, common mistakes to avoid, and how to structure entries to clearly demonstrate strategy, creativity, effectiveness and results. Designed for agencies, brands and in-house teams, this session will demystify the awards process and provide practical advice to help entrants submit with confidence.

You’ll learn:

• What IPM Awards judges look for in a strong submission
• How to structure an entry for clarity and impact
• How to evidence results without over-claiming
• Common pitfalls that weaken otherwise great entries

This session is ideal for anyone planning to enter the IPM Awards, from first-time entrants to experienced teams looking to sharpen their approach.