AI is moving fast — but for many marketers, the challenge isn’t understanding the technology, it’s knowing how to apply it meaningfully within promotional marketing.

This webinar will explore how AI is being used across the promotional marketing lifecycle, from idea generation and creative development to targeting, optimisation and campaign evaluation. We’ll cut through the noise to focus on practical, real-world use cases, highlighting where AI adds genuine value and where human insight still matters most.

Designed for both brands and agencies, this session will help attendees understand how to integrate AI into promotional activity responsibly, effectively and in line with evolving expectations around data, transparency and trust.