What the Brits Want from Promotions: Consumer Insights for 2026 Campaign Planning

An informative, data led session useful for anyone planning a promotion for 2026 or beyond.

Following the launch of their third Promotions white paper, What the Brits Want from Promotions, this webinar will summarise the key takeaways from Mando’s latest research into British consumer attitudes towards promotions. The session will explore what consumers think, feel and expect from promotional campaigns today, helping marketers better understand the behaviours and motivations that drive participation.

Alongside the consumer insights, Mando will also share results data from their promotional database, demonstrating the impact that different promotional metrics and tactics can have on real world campaigns. This will provide practical context around how various mechanics and campaign structures perform in practice.

Together, these insights will help brands and agencies shape more effective promotional strategies, grounded in both consumer sentiment and real campaign performance data.