Timeframe

International cases involve working with local lawyers where the promotion will be active.

• The review process is normally slower than for the UK so the longer left for the process, the better chance it will be completed on time. We’ll advise if the timeframe allocated won’t be sufficient to finish the job.

• Reduced timeframes will increase pressure on the process. Due diligence must be shown when working with international markets so ensuring a feasible period of time is left for the review is vital.

• Factor in local public holidays and this can slow the process down even further as can countries having a different working week to the UK.

• It is common in certain countries for people to take an extended summer break sometimes extending from 4-6 weeks so this can have a significant impact on turnaround times.

Prize Pool

Running promotions in the Republic of Ireland and the potential requirement for a permit or licence can be tricky to navigate.

• The total value of a prize pool including any prizes included in a mop up draw will dictate what paperwork is required to comply with Irish laws with any value above €2,500 triggering the requirement for .

• Keeping your prize pool under €2,500 should result in a more straightforward process without the need for any engagement with Irish courts so a ring fenced offering for ROI residents under this amount normally results in less regulatory stress.

• The rules are about to change in Ireland with the passing of the new Gambling Act, updates will be provided when the revised process is revealed.

Local Requirements

Each jurisdiction will have its own rules and processes reflecting local sensibilities and attitudes.

• These may affect how an international promotion is conducted and the level of administration involved.

• Additional requirements can include steps such as registering winner details in local courts so businesses should be prepared for bureaucracy that’s not required in the UK.

• This may result in work continuing on a case well after the close of the promotional period and prizes have been awarded so it’s key this is factored into any international campaign planning.

Limitations

Guidance for the Republic of Ireland is a common request for UK promoters with the overlap in markets.

• Advice for jurisdictions further afield internationally can normally be accommodated regardless of the size of the market.

• The exception is North America (USA, Canada and Mexico) due to the countries being more litigious in nature. Contact information for local lawyers can be provided on request.

Costs

Engagement with local lawyers will result in higher charges than what’s standard for the UK.

• Their fees will usually be in euros if an EU jurisdiction and dollars for countries outside the EU though there are exceptions where the fees will be in their local currency such as the Swiss franc.

• Quotes will be provided after obtaining details of the promotion and will cover both local counsel and IPM fees.

• Work can commence after receiving written confirmation and a purchase order.

The success of your non-UK promotion starts with thoughtful preparation. Contact us at legal@theipm.org.uk to explore how we can help you navigate international markets and safeguard new opportunities for your brand.