About Harry Kelf

Harry Kelf, as the Marketing & Events Coordinator at the Institute of Promotional Marketing (IPM), is a key contributor to the evolution of promotional marketing standards. By sharing industry research, capturing brand activation, and communicating new legislation through articles, interviews, and blog posts, Harry sets and maintains high standards for promotional activities. His work on the implications of UK legislative changes, particularly regarding the promotion of low-welfare animal activities, showcases his commitment to positive impact. He conducts in-depth interviews with leading marketing figures, helping to protect, promote, and progress the standards and practices of promotional marketing. Previously, Harry has promoted major environmental conferences across Singapore, Athens, and London, reflecting his commitment to the principles of Net Zero and sustainability.