The IPM Announces New Strategic Partnership with IMA Europe
The IPM is pleased to announce a new strategic partnership with the Incentive Marketing Association (IMA) Europe, bringing together two organisations with a shared commitment to supporting, connecting and developing professionals across the marketing and incentives industries.
The partnership will create new opportunities for IPM members to access industry insight, events, education and networking, while strengthening collaboration across promotional, incentive and loyalty marketing.


The IPM Announces New Strategic Partnership with IMA Europe
The IPM is pleased to announce a new strategic partnership with the Incentive Marketing Association (IMA) Europe, bringing together two organisations with a shared commitment to supporting, connecting and developing professionals across the marketing and incentives industries.
The partnership will create new opportunities for IPM members to access industry insight, events, education and networking, while strengthening collaboration across promotional, incentive and loyalty marketing.

What does this mean for IPM members?
As part of the partnership, IPM members will benefit from preferential access and discounts to selected IMA Europe events, along with opportunities to connect with professionals across the wider incentive marketing community.
The partnership will also support joint educational initiatives, webinars and knowledge-sharing, exploring shared themes across incentives, motivation and promotional marketing.
“We’re really pleased to be partnering with IMA Europe. There’s a strong natural crossover between our communities, and this partnership gives us a great opportunity to share expertise, broaden networks and create more value for members on both sides. We’re looking forward to building on this with some exciting joint initiatives over the coming months.”
Emma Kirk, General Manager, Institute of Promotional Marketing
Join IMA Europe in London
The first opportunity for IPM members to take advantage of the partnership is the IMA Europe London Summit 2026, taking place on 30 September and 1 October at Church House, Westminster.
The Summit brings together professionals from across the incentive marketing industry for two days of insight, networking and discussion, alongside the IMA Europe Awards 2026.
IPM members can access a preferential booking rate for the London Summit as part of the new partnership.
Find out more about the IMA Europe London Summit 2026 here.
To claim your discount, contact info@theipm.org.uk.
“We’re really pleased to be partnering with IMA Europe. There’s a strong natural crossover between our communities, and this partnership gives us a great opportunity to share expertise, broaden networks and create more value for members on both sides. We’re looking forward to building on this with some exciting joint initiatives over the coming months.”
Emma Kirk, General Manager, Institute of Promotional Marketing
More to come…
The London Summit is just the beginning. As the partnership develops, the IPM and IMA Europe will continue to explore opportunities to bring their communities together through events, educational content, webinars and shared industry insight.
For IPM members, it’s another way to broaden your network, discover new perspectives and stay connected to developments across the wider marketing landscape.
Keep an eye out for more opportunities from the IPM and IMA Europe, and don’t forget to take advantage of your preferential rate for the London Summit 2026.
Benefits for IMA Members
IMA members can benefit from the IPM’s expertise and industry network, including accessing IPM professional development and training at the IPM member rate, plus 10% off the standard non-member rate for the IPM Legal Advisory Service. IMA members will also have opportunities to participate in joint webinars, events, industry insights, and networking opportunities as the partnership develops.
What does this mean for IPM members?
As part of the partnership, IPM members will benefit from preferential access and discounts for selected IMA Europe events, alongside opportunities to connect with professionals from across the wider incentive marketing community.
The partnership will also support joint educational initiatives, webinars and knowledge-sharing, exploring shared themes across incentives, motivation and promotional marketing.
“We’re really pleased to be partnering with IMA Europe. There’s a strong natural crossover between our communities, and this partnership gives us a great opportunity to share expertise, broaden networks and create more value for members on both sides. We’re looking forward to building on this with some exciting joint initiatives over the coming months.”
Emma Kirk, General Manager, Institute of Promotional Marketing
Join IMA Europe in London
The first opportunity for IPM members to take advantage of the partnership is the IMA Europe London Summit 2026, taking place on 30 September and 1 October at Church House, Westminster.
The Summit brings together professionals from across the incentive marketing industry for two days of insight, networking and discussion, alongside the IMA Europe Awards 2026.
IPM members can access a preferential booking rate for the London Summit as part of the new partnership.
Find out more about the IMA Europe London Summit 2026 here.
To claim your discount, contact info@theipm.org.uk.
“We’re really pleased to be partnering with IMA Europe. There’s a strong natural crossover between our communities, and this partnership gives us a great opportunity to share expertise, broaden networks and create more value for members on both sides. We’re looking forward to building on this with some exciting joint initiatives over the coming months.”
Emma Kirk, General Manager, Institute of Promotional Marketing
More to come…
The London Summit is just the beginning. As the partnership develops, the IPM and IMA Europe will continue to explore opportunities to bring their communities together through events, educational content, webinars and shared industry insight.
For IPM members, it’s another way to broaden your network, discover new perspectives and stay connected to developments across the wider marketing landscape.
Keep an eye out for more opportunities from the IPM and IMA Europe, and don’t forget to take advantage of your preferential rate for the London Summit 2026.
Benefits for IMA Members
IMA members can benefit from the IPM’s expertise and industry network, including accessing IPM professional development and training at the IPM member rate, plus 10% off the standard non-member rate for the IPM Legal Advisory Service. IMA members will also have opportunities to participate in joint webinars, events, industry insights, and networking opportunities as the partnership develops.
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