The IPM Awards 2026 Shortlist
For more than five decades, the IPM Awards have been the benchmark for excellence in promotional marketing, recognising the campaigns that push boundaries, the teams that challenge convention, and the strategies that deliver real, measurable impact. From driving customer loyalty and activating prize promotions to creating memorable brand experiences, our winners continue to raise the bar and influence the future of the industry.
Every finalist on this year’s shortlist has successfully navigated a rigorous two-stage judging process, with entries assessed on creative execution, strategic insight, and proven results. The result is a showcase of the most effective and innovative work in promotional marketing today.
Explore the shortlist below and discover the campaigns setting the standard for excellence in 2026.
The IPM Awards 2026 Shortlist
For more than five decades, the IPM Awards have been the benchmark for excellence in promotional marketing, recognising the campaigns that push boundaries, the teams that challenge convention, and the strategies that deliver real, measurable impact. From driving customer loyalty and activating prize promotions to creating memorable brand experiences, our winners continue to raise the bar and influence the future of the industry.
Every finalist on this year’s shortlist has successfully navigated a rigorous two-stage judging process, with entries assessed on creative execution, strategic insight, and proven results. The result is a showcase of the most effective and innovative work in promotional marketing today.
Explore the shortlist below and discover the campaigns setting the standard for excellence in 2026.
Lights, Camera… Promotion!
Lights, Camera… Promotion!
The IPM Awards 2026 Shortlist
Scores are tallied, finalists confirmed, and the trophies are waiting for names. The wait is over. Following a rigorous two-stage judging process, we’re proud to unveil the IPM Awards 2026 shortlist, showcasing the most exceptional campaigns, teams, and strategies in promotional marketing today. Explore the shortlist and discover the work setting this year’s gold standard.
Agency/Brand |
Campaign |
| Activation | Wall’s – Sing it to Win it |
| Activation | Yeo Valley – Purest Protein For Miles |
| Altavia UK | KitKat x Formula 1: The Break Zone Pit Stop |
| Blackdog Creative Marketing | DO THE VOLT! |
| Brand Culture & Miai | Pringles x Xbox: Unlock In-Game Rewards with Every Can, Positioning Pringles as the Perfect Gaming Partner |
| Bray Leino | Perfection in Every Dropkick |
| Cat Among The Pigeons | Birds Eye Win Trips With Chips |
| Cat Among The Pigeons | Wasabi Lucky Dinners |
| Cloud Nine Incentives | ASICS – World Championships in Japan 2025 |
| Cloud Nine Incentives | Channel 5 – NFL Big Game Night |
| Cloud Nine Incentives | Win an Escape to Corona Island |
| Digital Rewards Group Ltd | GoHenry & Kids Pass Campaign |
| Epic Activation | Promotix Lite – From Innovation to Industry Adoption |
| Experience Staff | The Lego Botanicals Bloom Bar x Hatter |
| Gekko | Google’s Nano Banana Experience |
| GottaBe! Marketing | GottaBe!’ Fulfilment Project – Ryman |
| Hashting UK Ltd | Plenish – Give it a shot |
| Haygarth Group | Jammie Dodgers x Nerf Super Soaker |
| Haygarth Group | Trudi’s Launch Activation – Coop Norway |
| In The Moment | Bish! Bash! Bentos! |
| Live & Breathe x PrettyGreen | Hey, U Up ? |
| Mesh Marketing | Heineken – 459eken |
| Miai Brand Partnerships | Do What You Love |
| N2O | Chupa Chups x Stranger Things at Thorpe Park |
| N2O | Dr Pepper Dr Lurve |
| N2O | Fanta Haunted Factory |
| N2O | P&O Cruises Retail Pop-Up |
| N2O | Superdrug at BST Festival |
| N2O | Tesco 30th Anniversary x BGT |
| N2O | Tesco Christmas Festival |
| N2O | Tesco Goodwoof |
| PrettyGreen | Benson for Beds The Sleep Forecast |
| PrettyGreen | Daddy Pig Runs London Marathon For George |
| PrettyGreen | Lebara Smarter Cuts |
| PrettyGreen | Tesco Clubcard |
| Prsnt | Montezuma’s x Prsnt GOGO: Sampling Reinvented |
| RPM | Guinness Home Turf Trophy Tour |
| savi | Sky VIP Tasty Treats |
| Savvy Marketing | 19 Crimes x Universal Classic Monsters Campaign |
| Savvy Marketing | Bloo Duo Cubes Sampling Campaign |
| Savvy Marketing | Carex x Merlin Family Days Out |
| The Roald Dahl Story Company | Roald Dahl, Premier Foods & 20ten ‘Win Fantastical Prizes’ |
| TLC Worldwide | Doritos Loaded Week |
| TLC Worldwide | Three + £1 Coffee Network |
| TLC Worldwide | Vaillant My TRADE REWARDS |
| Together Agency | Tate & Lyle Sugars, Trusted by the Best |
| TWELVE | Prepare, Protect, Recover with Bulldog |
| VCCP | Chill to Reveal |
| Zappit | Thatchers Juicy Apple Cider launch – on-and-off-trade |
| Zappit | Vita Coco x Strava – Crack The Winter Blues 5k |
| ZEAL | -196 On Tour |
| ZEAL | Aero – Lost Bubbles |
| ZEAL | Bombay Sapphire x National Trust |
| ZEAL | Buxton – Sip, Step & Go |
| ZEAL | KitKat – A New Way to Break |
| ZEAL | KitKat – The World of Breaks |
| ZEAL | Lucozade Sport – Ice Kick |
| ZEAL | Nuii – Choose Your Next Adventure |
| ZEAL | Quality Street – Spark More Special |
| ZEAL | Ribena Winter Wonderland |
The IPM Awards 2026 Shortlist
Scores are tallied, finalists confirmed, and the trophies are waiting for names. The wait is over. Following a rigorous two-stage judging process, we’re proud to unveil the IPM Awards 2025 shortlist, showcasing the most exceptional campaigns, teams, and strategies in promotional marketing today. Explore the shortlist and discover the work setting this year’s gold standard.
Agency/Brand |
Campaign |
| Activation | Wall’s – Sing it to Win it |
| Activation | Yeo Valley – Purest Protein For Miles |
| Altavia UK | KitKat x Formula 1: The Break Zone Pit Stop |
| Blackdog Creative Marketing | DO THE VOLT! |
| Brand Culture & Miai | Pringles x Xbox: Unlock In-Game Rewards with Every Can, Positioning Pringles as the Perfect Gaming Partner |
| Bray Leino | Perfection in Every Dropkick |
| Cat Among The Pigeons | Birds Eye Win Trips With Chips |
| Cat Among The Pigeons | Wasabi Lucky Dinners |
| Cloud Nine Incentives | ASICS – World Championships in Japan 2025 |
| Cloud Nine Incentives | Channel 5 – NFL Big Game Night |
| Cloud Nine Incentives | Win an Escape to Corona Island |
| Digital Rewards Group Ltd | GoHenry & Kids Pass Campaign |
| Epic Activation | Promotix Lite – From Innovation to Industry Adoption |
| Experience Staff | The Lego Botanicals Bloom Bar x Hatter |
| Gekko | Google’s Nano Banana Experience |
| GottaBe! Marketing | GottaBe!’ Fulfilment Project – Ryman |
| Hashting UK Ltd | Plenish – Give it a shot |
| Haygarth Group | Jammie Dodgers x Nerf Super Soaker |
| Haygarth Group | Trudi’s Launch Activation – Coop Norway |
| In The Moment | Bish! Bash! Bentos! |
| Live & Breathe x PrettyGreen | Hey, U Up ? |
| Mesh Marketing | Heineken – 459eken |
| Miai Brand Partnerships | Do What You Love |
| N2O | Chupa Chups x Stranger Things at Thorpe Park |
| N2O | Dr Pepper Dr Lurve |
| N2O | Fanta Haunted Factory |
| N2O | P&O Cruises Retail Pop-Up |
| N2O | Superdrug at BST Festival |
| N2O | Tesco 30th Anniversary x BGT |
| N2O | Tesco Christmas Festival |
| N2O | Tesco Goodwoof |
| PrettyGreen | Benson for Beds The Sleep Forecast |
| PrettyGreen | Daddy Pig Runs London Marathon For George |
| PrettyGreen | Lebara Smarter Cuts |
| PrettyGreen | Tesco Clubcard |
| Prsnt | Montezuma’s x Prsnt GOGO: Sampling Reinvented |
| RPM | Guinness Home Turf Trophy Tour |
| savi | Sky VIP Tasty Treats |
| Savvy Marketing | 19 Crimes x Universal Classic Monsters Campaign |
| Savvy Marketing | Bloo Duo Cubes Sampling Campaign |
| Savvy Marketing | Carex x Merlin Family Days Out |
| The Roald Dahl Story Company | Roald Dahl, Premier Foods & 20ten ‘Win Fantastical Prizes’ |
| TLC Worldwide | Doritos Loaded Week |
| TLC Worldwide | Three + £1 Coffee Network |
| TLC Worldwide | Vaillant My TRADE REWARDS |
| Together Agency | Tate & Lyle Sugars, Trusted by the Best |
| TWELVE | Prepare, Protect, Recover with Bulldog |
| VCCP | Chill to Reveal |
| Zappit | Thatchers Juicy Apple Cider launch – on-and-off-trade |
| Zappit | Vita Coco x Strava – Crack The Winter Blues 5k |
| ZEAL | -196 On Tour |
| ZEAL | Aero – Lost Bubbles |
| ZEAL | Bombay Sapphire x National Trust |
| ZEAL | Buxton – Sip, Step & Go |
| ZEAL | KitKat – A New Way to Break |
| ZEAL | KitKat – The World of Breaks |
| ZEAL | Lucozade Sport – Ice Kick |
| ZEAL | Nuii – Choose Your Next Adventure |
| ZEAL | Quality Street – Spark More Special |
| ZEAL | Ribena Winter Wonderland |
Words from Our Previous Winners
Words from Our Previous Winners
“The IPM Awards are the pinnacle of industry recognition, celebrating the very best in promotions across the UK. It’s a fantastic moment to take a step back and celebrate the achievements of both our teams and the brands we work with.”
Catherine Shuttleworth
Founder
“The IPM Awards are a showcase for the industry, delivering, demonstrating, and celebrating best practice while extolling the value and effectiveness of promotions as part of the marketing mix.”
Nancy Cullen
CEO/Co-Founder
“The IPM Awards are one of the few occasions where campaigns are judged on both effectiveness and creativity. The awards give a brilliant opportunity for promotions with smaller budgets to be judged on an equal footing with higher-profile peers.”
David Pearson
CEO
Proudly Sponsored By
The IPM Awards would not be possible without the generous support of our sponsors. Their contributions help us celebrate excellence, innovation, and impact across the promotional marketing industry.
Proudly Sponsored By
The IPM Awards would not be possible without the generous support of our sponsors. Their contributions help us celebrate excellence, innovation, and impact across the promotional marketing industry.
News
IPM Awards 2026 Shortlist
IPM Awards 2026 shortlist revealed! Discover the campaigns, agencies and big ideas setting the standard in UK promotional marketing.
Beyond the Event: How Brands Can Measure Experiential Impact More Effectively
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
News
IPM Awards 2026 Shortlist
IPM Awards 2026 shortlist revealed! Discover the campaigns, agencies and big ideas setting the standard in UK promotional marketing.
Beyond the Event: How Brands Can Measure Experiential Impact More Effectively
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
