The Competition and Markets Authority (CMA) has unveiled its comprehensive autumn update on the grocery sector. Dive into an in-depth analysis of the UK grocery market, uncovering critical insights into rising inflation rates, consumer behaviour, and supermarket loyalty schemes.
We are thrilled to announce that tickets for the highly anticipated IPM Awards 2023 have officially sold out!
Promotional marketing has undergone significant changes over the last 50 years due to advances in technology.
Influencer marketing is a type of promotional marketing that involves partnering with individuals.
AI is already having a significant impact on promotional marketing, and this trend is only going to continue in the future.
Promotional marketing is a marketing strategy that aims to increase brand awareness and sales by offering incentives or rewards to customers or potential customers.
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