The IPM Awards 2025 Shortlist
Since 1971, the IPM Awards have defined excellence in promotional marketing, celebrating campaigns that innovate, teams that disrupt, and strategies that prove measurable results. Whether building customer loyalty, powering prize promotions, or creating unforgettable brand experiences, our winners set the standard and shape the future of our industry. Every finalist this year has cleared a rigorous two‑stage review based on creative execution, strategic thinking, and measurable success, ensuring that only the most impactful work gets recognised at the highest level. Explore the shortlist below to see the standout entries that set this year’s gold standard in promotional marketing.
The IPM Awards 2025 Shortlist
Since 1971, the IPM Awards have defined excellence in promotional marketing, celebrating campaigns that innovate, teams that disrupt, and strategies that prove measurable results. Whether building customer loyalty, powering prize promotions, or creating unforgettable brand experiences, our winners set the standard and shape the future of our industry. Every finalist this year has cleared a rigorous two‑stage review based on creative execution, strategic thinking, and measurable success, ensuring that only the most impactful work gets recognised at the highest level. Explore the shortlist below to see the standout entries that set this year’s gold standard in promotional marketing.
Lights, Camera… Promotion!
Lights, Camera… Promotion!
The IPM Awards 2025 Shortlist
Scores are tallied, finalists confirmed, and the trophies are waiting for names. The wait is over. Following a rigorous two-stage judging process, we’re proud to unveil the IPM Awards 2025 shortlist, showcasing the most exceptional campaigns, teams, and strategies in promotional marketing today. Explore the shortlist and discover the work setting this year’s gold standard.
Agency |
Campaign Name |
| Activation | Cran’s Cheeky Little Sister |
| Altavia UK | Campari – Summer Spritz Passport to Milan |
| Another Way Prize Management | Airbnb Prosecco Hills Competition |
| Another Way Prize Management | BUPA Picture of Health |
| Blackjack | Bowmore Boutique |
| Blackjack | World of Whisky 2024 |
| Brand Culture | Pringles x Super Mario: A Boss Level Gaming Partnership |
| Creatisan | Tony’s Chocolonely Giant Easter Egg Pop-Up |
| Digital Rewards Group | Capri Sun Free Sports Sessions |
| Element London | KISS Breakfast x Costa Coffee: Maple Hazel’s Secret Party |
| ELEVATOR PROMOTIONS | Belfast Grand Central Station Roadshow |
| Epic Activation | Promotix Lite Platform |
| Experience12 | LEGO at gamescom |
| Farnell | Top Tech Voices |
| Field Day | Quaker – Share the Warmth 2.0 |
| Golley Slater | Manchester LOS Coca-Cola Takeover |
| Hashting | Fuel 10k – Turning media into sales, reviews and referrals |
| Haygarth | adidas Ultraboost5 Launch |
| Hopper & Clarion Communications | Aldi Saves Valentine’s Day |
| ignis | Pepsi Freshers Tour |
| Juice Creative & Lime Communications | Celebrations – WIN with your favourites |
| Lime Communications | Karcher ’Wash & Win with the No.1’ |
| Mando | VOXI Drop |
| Molson Coors Beverage Company | Carling Grassroots |
| Momentum Worldwide | Betty Crocker – Dream Bake Studio |
| Multi Resource Marketing | Lodestone |
| N2O | Chupa Chups at Barcode Festival |
| N2O | Coca-Cola Zero Sugar Festivals |
| N2O | Simple Moment |
| N2O | Superdrug Presents |
| N2O | Fanta Afterlife |
| N2O | Kurl Kitchen |
| N2O | Salon X |
| POD Staffing | PepsiCo UEFA Champions League Final 2024 – Guest Programme Staffing |
| POD Staffing | L’Oreal Paris – The Worth It Experience |
| PrettyGreen | Bupa Picture of Health |
| PrettyGreen | Sky – Silent Night, Gentle Light |
| RPM | Lovely Day For A Guinness |
| Savvy Marketing | Robinsons X Wicked Campaign |
| Savvy Marketing | No More Nails x Red Bull Soap Box Race |
| Savvy Marketing | Dylon Detergent Launch |
| Savvy Marketing | adidas unbox your weekend |
| Savvy Marketing | Just Fruits. Just Nuts. Nakd |
| TLC Worldwide | Nationwide / Just Eat : Nation Fried |
| TLC Worldwide | Three+: Dining |
| TLC Worldwide | Electric Ireland: Brighter Things to do |
| TLC Worldwide | Birds Eye / Hasbro: Get A Game Free With Your Tea |
| The Roald Dahl Story Company | Sainsbury’s phizz-whizzing Christmas campaign, featuring Roald Dahl’s The BFG |
| Together Agency | Wrap Mission Your Way |
| tpf | Sky Original Sweetpea x Freddie’s Flowers |
| Tracy-Locke | Diageo – The Singleton Gardens of Abundance |
| Tracy-Locke | DEWALT Work Tough. Win Tough. |
| TRO | BMW PGA Championship 2024 |
| TWELVE | Game. Set. Refresh with evian x Wimbledon |
| Umbrella | Frubes Golden Ticket Promotion |
| Umbrella | Guinness Lovely Drops Promotion |
| Wilde Toast | The Macallan x Selfridges |
| ZEAL | Arla Cravendale – Tastes Like Heaven on Day 7 |
| ZEAL | Ribena – Win Family Experiences Every Day |
| ZEAL | Cheez-It UK Launch |
| ZEAL | TENA Men – Dry Manuary |
| ZEAL | -196 (MINUS 196) |
The IPM Awards 2025 Shortlist
Scores are tallied, finalists confirmed, and the trophies are waiting for names. The wait is over. Following a rigorous two-stage judging process, we’re proud to unveil the IPM Awards 2025 shortlist, showcasing the most exceptional campaigns, teams, and strategies in promotional marketing today. Explore the shortlist and discover the work setting this year’s gold standard.
| Activation Cran’s Cheeky Little Sister |
| Altavia UK Campari – Summer Spritz Passport to Milan |
| Another Way Prize Management Airbnb Prosecco Hills Competition |
| Another Way Prize Management BUPA Picture of Health |
| Blackjack Bowmore Boutique |
| Blackjack World of Whisky 2024 |
| Brand Culture Pringles x Super Mario: A Boss Level Gaming Partnership |
| Creatisan Tony’s Chocolonely Giant Easter Egg Pop-Up |
| Digital Rewards Group Capri Sun Free Sports Sessions |
| Element London KISS Breakfast x Costa Coffee: Maple Hazel’s Secret Party |
| ELEVATOR PROMOTIONS Belfast Grand Central Station Roadshow |
| Epic Activation Promotix Lite Platform |
| Experience12 LEGO at gamescom |
| Farnell Top Tech Voices |
| Field Day Quaker – Share the Warmth 2.0 |
| Golley Slater Manchester LOS Coca-Cola Takeover |
| Hashting Fuel 10k – Turning media into sales, reviews and referrals |
| Haygarth adidas Ultraboost5 Launch |
| Hopper & Clarion Communications Aldi Saves Valentine’s Day |
| ignis Pepsi Freshers Tour |
| Juice Creative & Lime Communications Celebrations – WIN with your favourites |
| Lime Communications Karcher ’Wash & Win with the No.1’ |
| Mando VOXI Drop |
| Molson Coors Beverage Company Carling Grassroots |
| Momentum Worldwide Betty Crocker – Dream Bake Studio |
| Multi Resource Marketing Lodestone |
| N2O Chupa Chups at Barcode Festival |
| N2O Coca-Cola Zero Sugar Festivals |
| N2O Simple Moment |
| N2O Superdrug Presents |
| N2O Fanta Afterlife |
| N2O Kurl Kitchen |
| N2O Salon X |
| POD Staffing PepsiCo UEFA Champions League Final 2024 – Guest Programme Staffing |
| POD Staffing L’Oreal Paris – The Worth It Experience |
| PrettyGreen Bupa Picture of Health |
| PrettyGreen Sky – Silent Night, Gentle Light |
| RPM Lovely Day For A Guinness |
| Savvy Marketing Robinsons X Wicked Campaign |
| Savvy Marketing No More Nails x Red Bull Soap Box Race |
| Savvy Marketing Dylon Detergent Launch |
| Savvy Marketing adidas unbox your weekend |
| Savvy Marketing Just Fruits. Just Nuts. Nakd |
| TLC Worldwide Nationwide / Just Eat : Nation Fried |
| TLC Worldwide Three+: Dining |
| TLC Worldwide Electric Ireland: Brighter Things to do |
| TLC Worldwide Birds Eye / Hasbro: Get A Game Free With Your Tea |
| The Roald Dahl Story Company Sainsbury’s phizz-whizzing Christmas campaign, featuring Roald Dahl’s The BFG |
| Together Agency Wrap Mission Your Way |
| tpf Sky Original Sweetpea x Freddie’s Flowers |
| Tracy-Locke Diageo – The Singleton Gardens of Abundance |
| Tracy-Locke DEWALT Work Tough. Win Tough. |
| TRO BMW PGA Championship 2024 |
| TWELVE Game. Set. Refresh with evian x Wimbledon |
| Umbrella Frubes Golden Ticket Promotion |
| Umbrella Guinness Lovely Drops Promotion |
| Wilde Toast The Macallan x Selfridges |
| ZEAL Arla Cravendale – Tastes Like Heaven on Day 7 |
| ZEAL Ribena – Win Family Experiences Every Day |
| ZEAL Cheez-It UK Launch |
| ZEAL TENA Men – Dry Manuary |
| ZEAL -196 (MINUS 196) |
Words from Our Previous Winners
Words from Our Previous Winners
“The IPM Awards are the pinnacle of industry recognition, celebrating the very best in promotions across the UK. It’s a fantastic moment to take a step back and celebrate the achievements of both our teams and the brands we work with.”
Catherine Shuttleworth
Founder
“The IPM Awards are a showcase for the industry, delivering, demonstrating, and celebrating best practice while extolling the value and effectiveness of promotions as part of the marketing mix.”
Nancy Cullen
CEO/Co-Founder
“The IPM Awards are one of the few occasions where campaigns are judged on both effectiveness and creativity. The awards give a brilliant opportunity for promotions with smaller budgets to be judged on an equal footing with higher-profile peers.”
David Pearson
CEO
Proudly Sponsored By
The IPM Awards would not be possible without the generous support of our sponsors. Their contributions help us celebrate excellence, innovation, and impact across the promotional marketing industry.
Proudly Sponsored By
The IPM Awards would not be possible without the generous support of our sponsors. Their contributions help us celebrate excellence, innovation, and impact across the promotional marketing industry.
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