Gen Z vs Gen A: Liam Bircham Decodes Youth Marketing
Explore the differences and similarities between Gen Z and Gen Alpha and how to reach them.
50-Year Reflection: The Evolution of the Sales Promotion Code 1974-2024
Celebrating the 50th anniversary of the Code of Sales Promotion Practice, IPM explores the Code's foundational principles and adaptations to the digital age.
The UK’s Biggest Summer of Sport Brought to Life by C-Screens
Dive into of the UK's biggest sports summer in 2024 with C-Screens, the largest provider of Out-Of-Home Screens.
Discover the Magic of Cinema Promotions with SPARK CEO David Pearson
The IPM sits down with David Pearson, CEO of SPARK, to delve into the world of cinema promotions.
Animals Not Amusements – UK Bans Promotion of Cruel Tourist Activities Abroad
Learn how the new Animals Low-Welfare Activities Abroad Act will impact marketing strategies. Discover the real cost of animal attractions and proactive measures to combat animal cruelty.
The IPM Pays Tribute to Amazing CoppaFeel Founder Kris Hallenga
The IPM is saddened to hear of the passing of CoppaFeel Charity founder Kris Hallenga. Kris's dedication to cancer awareness and unwavering spirit have left an indelible mark on countless lives.
Closing the Gap Towards Regulated Political Advertising in the UK
IPM delves into the unregulated landscape of political advertising, drawing insights from industry experts Lord Black and Graham Temple.
IPM & SpaceandPeople Launch CORE – On site, Insight experiential activation tool
IPM announces an innovative collaboration with SpaceandPeople to launch CORE, a Campaign Optimiser for Retail & Experiential marketing.
IPM at Brand Experience 360: Key Industry Takeaways
Dive into the future of experiential marketing with key industry takeaways from Brand Experience 360.
Celebrating 50 Years of the Code of Sales Promotion
We celebrate the fiftieth year of the Code of Sales Promotion Practice—a document that arguably forms the DNA of the IPM—examining its central role in the promotional marketing.
