IPM Awards 2026 Winners Revealed
Celebrate the stars of promotional marketing at the IPM Awards 2026, where creativity, innovation, and impact take centre stage. Explore all the winners from this year’s IPM Awards.
IPM Awards 2026 Shortlist
IPM Awards 2026 shortlist revealed! Discover the campaigns, agencies and big ideas setting the standard in UK promotional marketing.
Beyond the Event: How Brands Can Measure Experiential Impact More Effectively
Explore how brands can measure experiential marketing more effectively, with insights from Michael Brown and Martin Osterhus on campaign planning, meaningful measurement and demonstrating business impact beyond the live event.
Beyond the Buzz: Why Agencies Need to Think More Carefully About AI
Explore how agencies can adopt AI responsibly, with insights from Golley Slater’s Paul Sheldon on managing costs, protecting expertise and building resilience through strong governance and human judgement.
Recent ASA HFSS Rulings: Where Brand Advertising Ends and Product Advertising Begins
Explore recent ASA HFSS rulings and the distinction between brand and product advertising, with key considerations for brands and agencies planning food and drink campaigns.
Experiential Expo 2026: Bringing the Industry Together to Shape What’s Next
Discover how the IPM’s Experiential Expo 2026 brought the industry together to connect, share ideas and explore the future of experiential marketing.
What Ingenuity’s latest research tells us about client expectations in the age of AI
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
Mando Presents: Understanding Loyalty in Europe 4.0
A quick IPM recap of What Brits Want from Promotions 3.0, covering key consumer behaviours, motivations and insights shaping effective promotions in 2026.
What Savi Told Us About Shopper Behaviour in 2026
Explore key insights from savi’s 2026 Shopper Report, revealing how rising grocery costs, coupons and changing shopping habits are shaping purchasing decisions and creating opportunities for brands.
Experiential Activations in the Beauty Industry
Discover how IPM members N2O and SpaceandPeople are bringing beauty brands to life through immersive retail experiences, combining play, education and personalised discovery to engage shoppers.
