As debate around zero-hour contracts continues, the Employment Rights Bill moves one step closer to becoming law.

Peter Kerr takes you on a journey through the ebbs and flows of couponing—its meteoric rise, challenges with misuse, and exciting renaissance.

Meet the newly elected IPM Board as we enter an exciting new chapter in our 92-year history. Discover what’s next for the industry and how you can be part of it.

IPM Members shine at the 2024 EACA IMPACT Awards, taking home Gold across Interactive Marketing, Promotion, and Activation.

Discover how Aldi’s Rosé Degrees Billboard, the world’s first rosé-dispensing activation, redefined outdoor advertising with Andrew Harrison, co-founder of Hopper.

The IPM is thrilled to announce its newly elected board members, representing agencies, brands, and service providers. With Becky Munday as interim chair, 2025 promises innovation, growth, and exciting initiatives, including the 2025 IPM Awards!

For our final webinar of the year, the IPM assembles a panel of experts to unravel the art and science of brand partnerships: how to forge them, why they succeed, and what’s next

2024 marks a defining chapter for experiential marketing, its 11th consecutive quarter of growth...

The IPM submits its response to the UK Government’s consultation on the application of zero-hour contracts to agency workers.