Event Type 2 Virtual Events
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june
18jun2:00 PM5:00 PMExperiential Expo 2026
Event Details
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Event Details
Experiential Expo 2026
IPM members receive 2 x free tickets. Please email jodyb@theipm.org.uk to redeem.
Join The IPM at Piccadilly Lights, for an industry gathering celebrating the power and future of experiential marketing
Join the Institute of Promotional Marketing for a special industry gathering celebrating the power and future of experiential marketing.
Taking place at the iconic Piccadilly Lights and hosted by Landsec, this event will bring together brands, agencies, partners and industry leaders for an afternoon of insight, discussion and connection. As experiential marketing continues to play an increasingly important role in how brands capture attention, build emotional connections and drive real-world impact, this event provides a platform for the industry to come together and explore its growing influence.
Led by the IPM, the event will feature a series of thought-provoking conversations with leading voices from across the marketing and brand experience community. Together, we will explore how experiential marketing is evolving, the role it plays within the wider marketing mix and how the industry can continue to demonstrate its value.
More than just a discussion, this is an opportunity to connect with peers, share perspectives and strengthen the collective voice of experiential marketing. Whether you work in brand marketing, partnerships, experiential, creative or production, this event is designed to bring the industry together and celebrate the craft, creativity and impact of live brand experiences.
Following the programme, guests are invited to stay for networking drinks and continue the conversation with fellow industry professionals in one of London’s most iconic locations.
Who should attend
• Brand marketers and shopper marketing teams
• Experiential and promotional marketing agencies
• Partnerships, sponsorship and activation specialists
• Creative, production and experience designers
• Anyone passionate about the future of experiential marketing
For more information and if you would like to get involved, please email info@theipm.org.uk
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Time
18 june 2026 2:00 PM - 5:00 PM(GMT+00:00)
30jun11:00 AM12:00 PMAgency Growth in the Age of AI: Closing the Expectations Gap
Event Details
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Event Details
Joined by Chris Kemp, Founder of The Ingenuity Group, we will explore the evolving relationship between brands and their agency partners. Drawing on Ingenuity+’s latest research with 250 senior UK marketing leaders, we’ll highlight where expectations are shifting – and where agencies risk falling short.
As CMOs rethink what they need from partners, a gap is emerging between the promise of AI and the reality of delivery. For agencies, this presents both a challenge and a major opportunity.
In this session, we’ll cover:
- How client expectations are changing
- Where agencies are missing the mark
- How to reposition for growth and competitive advantage
Chris will share his perspective on industry shifts and agency success, followed by live audience Q&A.
Designed for agency leaders looking to sharpen their positioning and unlock new growth.
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Time
30 june 2026 11:00 AM - 12:00 PM(GMT+00:00)
july
01jul9:30 AM4:30 PMWorking Safely at Events
Event Details
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Event Details
This event safety training course is approved by IOSH and is one of the few event safety certifications available in the UK. What sets this course apart is its specialised focus on professionals in the marketing, experiential PR, and brand activation industries.
The online course takes one day and will detail the fundamentals of event safety. Comprising of a morning and afternoon session, you will be provided with workbooks to aid your learning and receive a certificate in the post upon successful completion of the assessment.
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Time
1 july 2026 9:30 AM - 4:30 PM(GMT+00:00)
Location
Zoom - Online
07jul10:00 AM12:00 PMWork Smarter, Not Longer: Productivity as Your Superpower
Event Details
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Event Details
Most professionals are busy, but not always productive. This session cuts through the noise to focus on what actually drives performance.
Blending neuroscience, coaching techniques and practical tools, this workshop helps individuals understand how they work best, remove blockers and build habits that improve focus and output.
You will learn to:
- Sharpen focus and reduce distractions
- Overcome procrastination and perfectionism
- Manage energy, not just time
- Build sustainable productivity habits
- Apply simple, effective daily tools
more
Time
7 july 2026 10:00 AM - 12:00 PM(GMT+00:00)
Location
Zoom - Online
09jul10:00 AM12:00 PMYour Network is Your Net Worth: Building Meaningful Connections
Event Details
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Event Details
Success is rarely achieved in isolation. The strength of your network plays a critical role in career progression, influence and opportunity.
This interactive session helps participants assess, strengthen and strategically build their professional network in a way that feels authentic and impactful.
You will learn to:
- Map and evaluate your current network
- Identify key stakeholders and growth opportunities
- Build stronger, more valuable relationships
- Manage energy across your network
- Approach networking with confidence and purpose
more
Time
9 july 2026 10:00 AM - 12:00 PM(GMT+00:00)
Location
Zoom - Online
14jul10:00 AM12:00 PMLead with Impact: Confidence, Clarity and Performance
Event Details
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Event Details
Great leadership is not about control, it is about clarity, confidence and the ability to bring others with you.
This workshop explores the core foundations of effective leadership, giving participants the tools to lead with purpose, influence others and drive results.
You will learn to:
- Understand and flex different leadership styles
- Build emotional intelligence and self-awareness
- Develop your personal leadership brand
- Communicate with clarity and impact
- Inspire performance within your team
more
Time
14 july 2026 10:00 AM - 12:00 PM(GMT+00:00)
Location
Zoom - Online
14jul10:30 AM11:30 AMBeyond Time and Place: Measuring Experiential Impact and Proving ROI
Event Details
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Event Details
How do you demonstrate the true value of experiential marketing in a world where every investment is expected to be measurable?
Experiential is often viewed as harder to quantify than other marketing channels. Yet when designed with amplification and evaluation in mind, brand experiences can become powerful content engines, cultural moments, and measurable business drivers.
Joined by Michael Brown, course lead for the IPM Experiential Diploma, we’ll explore how live experiences can generate impact far beyond the event itself, and how marketers can prove that impact in the language of CMOs, CFOs and stakeholders.
In this session, we’ll cover:
- Why experiential is more measurable than many marketers think
- How to design experiences for amplification across paid, earned, shared and owned channels
- The role of content, PR and social in extending the life of live moments
- What good experiential ROI looks like and the metrics that matter
- How leading brands are building measurement frameworks that connect experiences to business outcomes
Michael will share practical strategies, real-world examples and proven approaches for turning experiences into scalable marketing assets, followed by live audience Q&A.
Designed for brand marketers, agency leaders and experience professionals looking to maximise the value, reach and accountability of experiential marketing.
more
Time
14 july 2026 10:30 AM - 11:30 AM(GMT+00:00)
september
24sep10:00 AM4:31 PMHow to Be a Brilliant Manager
Event Details
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Event Details
Build Confidence. Lead Better. Inspire Performance.
Managing people is one of the most important, and often most challenging, responsibilities in any organisation. Yet many professionals step into management roles without the practical tools, confidence or training needed to lead effectively.
The IPM How to Be a Brilliant Manager programme is a practical six month leadership development course designed to help managers strengthen confidence, communication and performance while building stronger, more motivated teams.
Delivered in partnership with expert coach Carrie Chappell, the programme provides practical, real-world learning that can immediately be applied within the workplace.
Whether you are a first-time manager, an aspiring leader or looking to strengthen your management capability, this programme is designed to help you lead with greater confidence, clarity and impact.
Across the Programme You Will Learn How To:
• Understand the true role and impact of a manager
• Communicate with confidence, clarity and purpose
• Master feedback and active listening techniques
• Motivate and empower individuals and teams
• Delegate effectively while maintaining accountability
• Manage performance and difficult conversations
• Support wellbeing and build positive team cultures
• Lead with greater confidence and impact
Programme Format
• Six month programme
• Practical, interactive learning sessions
• Real-world leadership tools and frameworks
• Immediate workplace application
• Expert facilitation from Carrie Chappell
Session Dates
Thursday 24th September 2026
Programme Introduction & Foundations of Great Management
Friday 23rd October 2026
Communication, Feedback & Building Trust
Thursday 3rd December 2026
Motivating Teams & Managing Performance
Thursday 14th January 2027
Confidence, Accountability & Delegation
Thursday 11th February 2027
Managing Difficult Conversations & Team Dynamics
Thursday 11th March 2027
Leading with Impact & Embedding Success
Who Should Attend?
This programme is ideal for:
• First-time managers
• Aspiring leaders
• Team leaders and supervisors
• Professionals managing people or projects
• Individuals looking to strengthen leadership confidence and capability
IPM Member Discount
Exclusive discounted pricing is available for IPM members.
If you require a member discount code, please contact:
learning@theipm.org.uk
Booking Information
Once your place is confirmed, further joining information and programme details will be shared nearer the start date.
more
Time
24 september 2026 10:00 AM - 4:31 PM(GMT+00:00)
Location
Zoom - Online
28sep(sep 28)9:00 AM30nov(nov 30)5:00 PMExperiential Marketing Diploma - September Intake
Event Details
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Event Details
The IPM Experiential Marketing Diploma, is a first-of-its-kind industry qualification designed specifically for professionals working across experiential, promotional and brand experience marketing.
Built by industry experts for real world application and delivered over 10 weeks, this programme combines strategic thinking, practical frameworks and collaborative learning to help participants strengthen both confidence and capability within the experiential sector, with a manageable time commitment of approximately 3 to 4 hours per week through a blend of online and self guided learning.
Whether you are looking to develop emerging talent, strengthen your own career progression or build deeper experiential expertise within your organisation, this diploma has been designed to deliver immediate value back into the workplace
What the Programme Includes
• Flexible online learning
• Live webinars and workshops
• Collaborative team missions
• Coaching and mentorship
• Industry insight and practical frameworks
• Real-world experiential application
more
Time
28 september 2026 9:00 AM - 30 november 2026 5:00 PM(GMT+00:00)
Location
Zoom - Online
october
28sep(sep 28)9:00 AM30nov(nov 30)5:00 PMExperiential Marketing Diploma - September Intake
Event Details
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Event Details
The IPM Experiential Marketing Diploma, is a first-of-its-kind industry qualification designed specifically for professionals working across experiential, promotional and brand experience marketing.
Built by industry experts for real world application and delivered over 10 weeks, this programme combines strategic thinking, practical frameworks and collaborative learning to help participants strengthen both confidence and capability within the experiential sector, with a manageable time commitment of approximately 3 to 4 hours per week through a blend of online and self guided learning.
Whether you are looking to develop emerging talent, strengthen your own career progression or build deeper experiential expertise within your organisation, this diploma has been designed to deliver immediate value back into the workplace
What the Programme Includes
• Flexible online learning
• Live webinars and workshops
• Collaborative team missions
• Coaching and mentorship
• Industry insight and practical frameworks
• Real-world experiential application
more
Time
28 september 2026 9:00 AM - 30 november 2026 5:00 PM(GMT+00:00)
Location
Zoom - Online
