Event Type 2 Virtual Events
Date
Event Type
All
Action groups
Course
In-person Event
Kay Date
Webinar
Event Type 2
All
Non Virtual Events
Virtual Events
may
Event Details
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Event Details
The 2026 savi Shopper Report: What Every Brand Needs to Know About Today’s Shopper
The cost-of-living crisis hasn’t ended; it has evolved. Today’s shoppers are smarter, more selective, and more mobile than ever before.
In this exclusive IPM member webinar, savi’s Linda Ford presents the headline findings from the 2026 savi Shopper Report – an extensive annual survey of 8,000 adults across the UK, Germany, Spain, and Italy. Drawing on redemption data from hundreds of brand campaigns, this session provides the essential benchmarks for your 2026 promotional strategy.
Key Learning Objectives
- The In-Store Resurgence: Why in-store shopping has surged from 33% in 2022 to 59% in 2026.
- Winning Mechanics: Why coupon usage is up 16% year-on-year and which tactics win by demographic.
- The Gen Z “Flight Risk”: How to reach and retain the 76% of young shoppers currently at risk of switching brands.
- The Power of Gamification: Why a “guaranteed win” hook drives engagement for 77% of shoppers.
- Mobile-First Expectations: Adapting to a market where smartphone redemption is now a 72% baseline expectation.
Whether you’re a brand, agency or retailer, you’ll leave with a clear benchmark for your 2026 promotional strategy.
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Time
7 may 2026 10:00 AM - 11:00 AM(GMT+00:00)
15mayAll DayIPM Awards 2026 - Late Deadline
Event Details
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Event Details
Enter the IPM Awards 2026 before the late deadline as a last chance to showcase your outstanding promotional and experiential campaigns.
The IPM Awards celebrate the very best work from across the promotional marketing industry, recognising campaigns that deliver creativity, effectiveness and measurable impact.
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Time
15 may 2026 All Day(GMT+00:00)
june
18jun2:00 PM5:00 PMExperiential Expo 2026
Event Details
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Event Details
Experiential Expo 2026
IPM members receive 2 x free tickets. Please email jodyb@theipm.org.uk to redeem.
Join The IPM at Piccadilly Lights, for an industry gathering celebrating the power and future of experiential marketing
Join the Institute of Promotional Marketing for a special industry gathering celebrating the power and future of experiential marketing.
Taking place at the iconic Piccadilly Lights and hosted by Landsec, this event will bring together brands, agencies, partners and industry leaders for an afternoon of insight, discussion and connection. As experiential marketing continues to play an increasingly important role in how brands capture attention, build emotional connections and drive real-world impact, this event provides a platform for the industry to come together and explore its growing influence.
Led by the IPM, the event will feature a series of thought-provoking conversations with leading voices from across the marketing and brand experience community. Together, we will explore how experiential marketing is evolving, the role it plays within the wider marketing mix and how the industry can continue to demonstrate its value.
More than just a discussion, this is an opportunity to connect with peers, share perspectives and strengthen the collective voice of experiential marketing. Whether you work in brand marketing, partnerships, experiential, creative or production, this event is designed to bring the industry together and celebrate the craft, creativity and impact of live brand experiences.
Following the programme, guests are invited to stay for networking drinks and continue the conversation with fellow industry professionals in one of London’s most iconic locations.
Who should attend
• Brand marketers and shopper marketing teams
• Experiential and promotional marketing agencies
• Partnerships, sponsorship and activation specialists
• Creative, production and experience designers
• Anyone passionate about the future of experiential marketing
For more information and if you would like to get involved, please email info@theipm.org.uk
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Time
18 june 2026 2:00 PM - 5:00 PM(GMT+00:00)
