The 2026 savi Shopper Report: What Every Brand Needs to Know About Today’s Shopper

The cost-of-living crisis hasn’t ended; it has evolved. Today’s shoppers are smarter, more selective, and more mobile than ever before.

In this exclusive IPM member webinar, savi’s Linda Ford presents the headline findings from the 2026 savi Shopper Report – an extensive annual survey of 8,000 adults across the UK, Germany, Spain, and Italy. Drawing on redemption data from hundreds of brand campaigns, this session provides the essential benchmarks for your 2026 promotional strategy.

Key Learning Objectives

• The In-Store Resurgence: Why in-store shopping has surged from 33% in 2022 to 59% in 2026.
• Winning Mechanics: Why coupon usage is up 16% year-on-year and which tactics win by demographic.
• The Gen Z “Flight Risk”: How to reach and retain the 76% of young shoppers currently at risk of switching brands.
• The Power of Gamification: Why a “guaranteed win” hook drives engagement for 77% of shoppers.
• Mobile-First Expectations: Adapting to a market where smartphone redemption is now a 72% baseline expectation.

Whether you’re a brand, agency or retailer, you’ll leave with a clear benchmark for your 2026 promotional strategy.