Experiential marketing brings brands and consumers together, giving an unprecedented opportunity for audiences to experience brands directly, recognising the best delivery of experiential campaigns across a variety of environments.

Best Experience at or Near Point of Purchase

This award celebrates campaigns that create memorable brand experiences right where it counts – at or near the point of purchase. Whether through in-store activations, digital engagement, or compelling promotional materials, we honour initiatives that captivate consumers and drive brand affinity at this crucial moment.

Best Brand Experience in Non-Retail Public Space, Event, or Festival

Celebrating incredible campaigns that create exceptional brand experiences in public spaces, events, festivals, or roadshows. Whether through immersive installations, interactive exhibits, or engaging activations, this category recognises initiatives that effectively connect with audiences outside traditional retail settings.

Best Creative and Innovative Experience

This award highlights experiential marketing campaigns that brilliantly showcase storytelling and magic. Celebrating creativity and innovation, this category recognises campaigns that captivate audiences, leaving a lasting impression by delivering truly compelling brand experiences.

Best Sampling Activation

This coveted accolade celebrates excellence in experiential marketing with a focus on sampling activations. Recognising campaigns that effectively engage audiences through immersive sampling experiences, this award honours creativity, innovation, and impact. From tantalising taste tests to memorable product demonstrations, nominees showcase outstanding execution in bringing brands to life through hands-on interactions.

A core foundation within promotional marketing, this category recognises excellence across retail and shopper. Focusing on campaigns relating to on-pack promotion or driving effectiveness and sales via e-commerce.

Best Creative Shopper Activation

This award celebrates the most impactful and innovative shopper activation campaign that resonates with consumers, drives engagement, and delivers tangible results. Demonstrate exceptional creativity, strategic planning, and execution, influencing consumer behaviour at the point of purchase. From immersive in-store experiences to digital activations, they employ cutting-edge tactics, understanding consumer insights to create memorable interactions. The recipient embodies excellence in shopper activation, driving sales, fostering brand loyalty, and inspiring consumer advocacy.

Best Shopper Promotion In, On or With Pack

This category celebrates innovative marketing initiatives that creatively engage consumers through promotions directly linked to product packaging. Recognising campaigns that effectively utilise packaging to boost brand visibility, drive sales, and foster consumer loyalty, this award honours strategic thinking, innovation, and measurable impact. From on-pack contests to in-pack surprises, this accolade highlights campaigns that leverage packaging as a powerful tool for consumer engagement and promotion.

Celebrating the unique, exciting, and innovative execution of incentive, prize, and loyalty campaigns. Engaging industry data and attracting actionable responses from consumers through outstanding campaigns.

Best Incentive and/or Prize Promotion

This prestigious accolade celebrates campaigns that excel in offering compelling incentives or prizes to drive engagement and achieve desired outcomes. Recognising creativity, effectiveness, and measurable impact, this award honours initiatives that effectively motivate audiences to take action. From enticing rewards to innovative prize structures, nominees showcase excellence in designing promotions that captivate and inspire.

Best Loyalty Campaign

This coveted award celebrates campaigns that excel in fostering long-term customer loyalty. Recognising creativity, effectiveness, and measurable impact, this award honours initiatives that successfully engage and retain loyal customers. From innovative rewards programs to personalised experiences, nominees showcase excellence in building lasting relationships and driving repeat business.

Best Management of Incentive, Prize and/or Loyalty Promotions

This category recognises excellence in the management of incentive, prize, or loyalty promotions, whether through an agency-led campaign, an in-house initiative, or an innovative platform solution. Entries should demonstrate how multiple factors—including logistics, regulation compliance, technology, and customer experience—were effectively managed to ensure campaign success.

This category focuses on the meticulous delivery of promotional marketing services – including fixed fee solutions, staffing, POS management, fulfilment, data management, payment solutions, and reporting. Celebrating cutting-edge service delivery that delivers exceptional results.

Best Promotional Marketing Management/Service

This prestigious recognition celebrates outstanding service providers within the promotional marketing industry. Acknowledging excellence in fulfilment, couponing, online promotional services, reward platforms, and more, this award honours companies that consistently deliver exceptional solutions to elevate promotional campaigns. From seamless execution to innovative approaches, nominees showcase excellence in providing indispensable services that drive success for brands and businesses.

Best Staffing and Event Support

This award recognises excellence in providing staffing and event support services that ensure seamless execution and outstanding experiences at live campaigns and events of all scales and types. Nominees in this category demonstrate exceptional proficiency in sourcing, training and deploying staff, as well as offering comprehensive event support solutions such as logistic management, stand build and sourcing that enhance the overall success of each occasion.

Highlighting the power of partnership marketing in the contemporary activation mix. Seeking measurable excellence and demonstrations of innovative partnerships.

Best Brand Partnership (Dual or Multi-Brand)

Celebrating exceptional collaborations between two or more brands, highlighting innovative partnerships that result in synergistic marketing initiatives. Whether it’s a dual-brand collaboration or a multi-brand alliance, this award recognises campaigns that effectively leverage the strengths of each partner to create unique and impactful experiences for consumers.

Best Sponsorship Promotion/Activation

Celebrating exceptional collaborations between two or more brands, highlighting innovative partnerships that result in synergistic marketing initiatives. Whether it’s a dual-brand collaboration or a multi-brand alliance, this award recognises campaigns that effectively leverage the strengths of each partner to create unique and impactful experiences for consumers.

The award-winning entries in these categories will demonstrate a clear focus on meeting business activation objectives requiring specific marketing techniques to meet or exceed the overall KPIs.

Best Use of Technology, AI and/or Digital Channels

Recognising the compelling use of technology and digital channels for incredible campaigns. This award highlights creativity, effectiveness, and measurable impact, this award honours initiatives that leverage cutting-edge technology, AI and augmented reality and/or digital platforms to engage audiences, enhance brand visibility, and drive results.

Best Use of Data and Insight

This prestigious accolade celebrates the exceptional utilisation of data and insights throughout the conceptualisation, delivery, or reporting of promotional marketing campaigns. Recognising the power of data-driven decision-making, this award honours campaigns that demonstrate innovative and impactful use of data and insights to drive strategic direction, enhance targeting precision, and optimise campaign performance.

Best Use of Social Media and/or Influencers

This distinguished category shines a spotlight on promotional marketing campaigns that leverage the power of social media and influencers to achieve remarkable success. Celebrating innovation and creativity, this award recognises campaigns that effectively harness the influence of social media platforms and influencers to drive impactful and engaging promotional initiatives.

Best Business-to-Business Campaign

This category celebrates outstanding B2B campaigns that have effectively engaged business audiences, driven measurable results, and demonstrated strategic creativity. Whether through digital, experiential, content-led, or multi-channel approaches, entries should showcase a deep understanding of the target market, compelling messaging, and innovative execution.

Best Environmental/Positive Impact Campaign

Have you spearheaded an extraordinary campaign that champions environmental causes or promotes positive social impact? This category celebrates activations, programs, and initiatives that go above and beyond to support meaningful causes and drive positive change. Whether advocating for environmental conservation, promoting sustainable practices, or supporting social causes, nominees showcase exceptional dedication to making a difference.

Best Trial and/or Acquisition Campaign

This category celebrates campaigns with a primary objective focused on trial and/or the acquisition of new consumers, shoppers, or business customers. Whether for a new or existing product trial, entries should showcase the strategic approach used to attract new customers and provide compelling evidence demonstrating the achievement of acquisition targets. Results may include sales figures, market share data, or other forms of evidence highlighting successful outcomes.

Best New Product Launch

This category honours campaigns specifically designed to support the launch of a new product, whether it’s a completely new offering or a substantially different variant of an existing product, such as a new flavour variant. Entrants must demonstrate measurable objectives and results, clearly outlining the consumer need and the unique challenges overcome during the launch activation.

Best Integrated Campaign

This award celebrates the pinnacle of campaign execution, recognising initiatives that flawlessly deliver a central message across multiple touch-points and disciplines to effectively engage audiences. From seamless coordination of traditional and digital marketing channels to strategic alignment of messaging across various platforms, nominees showcase excellence in integrating diverse tactics to achieve cohesive and impactful campaigns.

Best Small Budget Campaign

This category celebrates creativity, innovation, and successful delivery within small-budget campaigns. Recognising the strategic utilisation of diverse channels and methods to achieve key objectives, this award honours campaigns that demonstrate outstanding ingenuity and effectiveness despite limited resources.

Grand Prix

The ultimate award and one that demonstrates above all others the ability to think outside the box, push boundaries and execute great delivery whilst delivering genuine industry impact. All Gold Award winners are automatically nominated for the Grand Prix.

Agency of the Year

Who will be crowned agency of the year? This award is given to the agency that has won the most across all the categories. This prestigious and much sought-after award gives the winner the fantastic opportunity to say “we are the number 1 agency”.