The IPM Webinar Series aims to bring you the latest and greatest in promotional marketing insights. Explore our previous and upcoming webinars. If you would like to get involved, please contact info@theipm.org.uk

Promotions Wrapped! Playing Back the Biggest Trends of 2025

As the year winds down, join the IPM for an end-of-year briefing on what really changed in 2025’s promotional marketing. In this one-hour session, we’ll rewind the biggest shifts in food and drink, experiential activity and regulation, from TikTok-fuelled flavours to live activation data across the UK, plus the CAP/ASA decisions that will shape 2026 plans.

📅 Date: December 17, 2025
🕚 Time: 11:00 AM – 12:00 PM (UK Time)
📍 Location: Zoom

The Pursuit of Wellness: A Marketer’s Guide to Health & Wellbeing 2025

What are the biggest wellness trends set to shape 2025? How is social media changing the way we discover, share, and practice healthier habits? From Gen Z insights with Alexandra Haider to TikTok trends with Savvy and brand-building tips from MYOM — this webinar brings together sharp insights from across the industry. Join us on April 9 for the latest health and wellness trends marketers need to know.

📅 Date: April 9, 2025
🕚 Time: 11:00 AM – 12:00 PM (UK Time)
📍 Location: Zoom

Previous Webinars

Step into the Future of Shopper Marketing: AR You Ready?

Discover how AR and AI are revolutionising shopper marketing in our latest webinar featuring industry experts Josephine Miller, Dan Hirons, and Mike Anthony.

Unlock the Secret to Risk-Free Promotions

Are you ready to supercharge your promotions and eliminate all risk? Join us for a masterclass in promotional marketing risk, featuring Halo Promotional Risk, Mando, and the renowned Canadian-based research company, IMI.

Tomorrow’s Rising Stars Generation Alpha

As the first generation born entirely in the 21st century, discover how Generation Alpha is reshaping consumer behaviours and redefining digital culture.

Sharing Knowledge and Insight

Across the promotional marketing industry

The IPM Webinar & Insight Series is an exciting opportunity for you to amplify your brand awareness and share your knowledge and insight across the promotional marketing industry.

Becoming a member of the IPM affords you access to presenting across our webinar and insight series. If you are not yet a member and wish to get involved please contact info@theipm.org.uk

Join the IPM

Join Now

Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact membership@theipm.org.uk.