The IPM Webinar Series aims to bring you the latest and greatest in promotional marketing insights. Explore our previous and upcoming webinars. If you would like to get involved, please contact info@theipm.org.uk

Our Next Webinar

Power Couples: Bringing Brand Partnerships to Life Through Experience

2024 has brought us some of the boldest and most unexpected collaborations yet. From Barbie x Airbnb hotels to run clubs matching with dating apps, these genre-defying mashups have cemented themselves as one of the hottest trends in marketing right now. In this webinar, we’ll reveal how experiential marketing is bringing these partnerships to life.

Speakers

Gillian Williams, Head of Partnerships at TPF

Rob O’Siochain, Head of Growth at TRO

Dee Llewellyn (She/Her), Director of Pride London

The Topics

  • Discover how brands unite at sporting events to create unforgettable, fan-driven experiences
  • Explore the meteoric rise of brand ecosystems through partnership hubs like Netflix
  • Learn why trust is the ultimate currency in modern branding and how purpose-driven partnerships drive real impact
Read the article

Previous Webinars

Step into the Future of Shopper Marketing: AR You Ready?

Discover how AR and AI are revolutionising shopper marketing in our latest webinar featuring industry experts Josephine Miller, Dan Hirons, and Mike Anthony.

Unlock the Secret to Risk-Free Promotions

Are you ready to supercharge your promotions and eliminate all risk? Join us for a masterclass in promotional marketing risk, featuring Halo Promotional Risk, Mando, and the renowned Canadian-based research company, IMI.

Tomorrow’s Rising Stars Generation Alpha

As the first generation born entirely in the 21st century, discover how Generation Alpha is reshaping consumer behaviours and redefining digital culture.

Sharing Knowledge and Insight

Across the promotional marketing industry

The IPM Webinar & Insight Series is an exciting opportunity for you to amplify your brand awareness and share your knowledge and insight across the promotional marketing industry.

Becoming a member of the IPM affords you access to presenting across our webinar and insight series. If you are not yet a member and wish to get involved please contact info@theipm.org.uk

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Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact membership@theipm.org.uk.