IPM Members Shine in Europe at the 2024 EACA IMPACT Awards
IPM Members Shine in Europe at the 2024 EACA IMPACT Awards
What defines true impact in today’s marketing world? The IPM is delighted to honour the remarkable successes of its members at the 2024 EACA IMPACT Awards. Recognising excellence in Interactive Marketing, Promotion, and Activation, these accolades celebrate the creativity, innovation, and talent within the promotional marketing community. From redefining breakfast as a celebration during the Women’s World Cup to bringing Christmas to life during a cost-of-living crisis, this year’s winners demonstrate the power of bold ideas and human connection. But which country came out on top? And what does it take to stand out in a field judged by 25 of the continent’s top marketing professionals? Join us as we not only celebrate the victories, but also hear directly from the brilliant minds behind them. Discover how IPM Members ZEAL Creative transformed a fan park into a breakfast haven and N2O brought joy to thousands of families with their magical Tesco Christmas Grotto. Dive into the campaigns that made a real impact in 2024.
IPM Members Shine in Europe at the 2024 EACA IMPACT Awards
UK Agencies ZEAL & N2O Shine Bright
With judging by a panel of 25 leading industry professionals from across Europe, the awards celebrated 38 winners from 18 agencies across six countries. Ireland led the way with 16 trophies, followed by Spain, the UK, Italy, and the Czech Republic. Among the UK’s standouts, IPM members ZEAL Creative and N2O demonstrated their ability to redefine the boundaries of promotional marketing, earning recognition across multiple categories. Both agencies showcased how promotional marketing can drive impact. ZEAL’s Weetaboxpark campaign broke new ground by turning an ordinary breakfast into a celebration of sport and togetherness while N2O’s Tesco Christmas Grotto captured the spirit of giving during a time of economic uncertainty.
As Chairman of the jury for the European IMPACT Awards, and on behalf of the EACA Impact Council, I would like to extend our heartfelt gratitude to all the agencies that participated in this year’s edition. The quality and diversity of the entries made this year’s deliberations particularly challenging, requiring more time and discussion than ever before. The awarded campaigns truly stand out as deserving winners, and we hope they will inspire the industry and set a benchmark for future generations of marketing professionals, showcasing the power of creativity and innovation in driving meaningful impact.
Alvaro Ales, CEO of 360Marketing & Communications & IMPACT Awards Jury Chair
Breakfast Goals: ZEAL’s Weetaboxpark Scores Big
ZEAL Creative took home Gold in the Integrated category and Silver in the Experiential category for their energising “Weetaboxpark” campaign. This breakfast-themed activation transformed a typical sports venue into a family-focused celebration during the Women’s World Cup, swapping beer taps for milk pumps, beer mats for topping trays, and cocktails for breakfast shakes. By reinventing the fan park, ZEAL Creative inspired families, left a lasting mark on the Women’s World Cup experience, and even broke a goal celebration world record.
ZEAL were thrilled to win a Gold and Silver for our Weetabix Campaign at the EACA IMPACT Awards as we know it’s essential to benchmark your work globally. The European IMPACT Awards are entered by some amazing agencies across Europe and they are tough to win, so to be called out as best in class for effectiveness in this arena is rewarding for both our team and our client. The Weetabox campaign was a simple idea that allowed Weetabix to leverage a breakfast-time Women’s World Cup, earning disproportionate space both in store and in the media, whilst helping to promote and grow the Women’s game.
Stewart Hilton, Co-Founder and CEO
UK Agencies ZEAL & N2O Shine Bright
With judging by a panel of 25 leading industry professionals from across Europe, the awards celebrated 38 winners from 18 agencies across six countries. Ireland led the way with 16 trophies, followed by Spain, the UK, Italy, and the Czech Republic. Among the UK’s standouts, IPM members ZEAL Creative and N2O demonstrated their ability to redefine the boundaries of promotional marketing, earning recognition across multiple categories. Both agencies showcased how promotional marketing can drive impact. ZEAL’s Weetaboxpark campaign broke new ground by turning an ordinary breakfast into a celebration of sport and togetherness while N2O’s Tesco Christmas Grotto captured the spirit of giving during a time of economic uncertainty.
“As Chairman of the jury for the European IMPACT Awards, and on behalf of the EACA Impact Council, I would like to extend our heartfelt gratitude to all the agencies that participated in this year’s edition. The quality and diversity of the entries made this year’s deliberations particularly challenging, requiring more time and discussion than ever before. The awarded campaigns truly stand out as deserving winners, and we hope they will inspire the industry and set a benchmark for future generations of marketing professionals, showcasing the power of creativity and innovation in driving meaningful impact.”
Alvaro Ales, CEO of 360Marketing & Communications & IMPACT Awards Jury Chair
Breakfast Goals: ZEAL’s Weetaboxpark Scores Big
ZEAL Creative took home Gold in the Integrated category and Silver in the Experiential category for their energising “Weetaboxpark” campaign. This breakfast-themed activation transformed a typical sports venue into a family-focused celebration during the Women’s World Cup, swapping beer taps for milk pumps, beer mats for topping trays, and cocktails for breakfast shakes. By reinventing the fan park, ZEAL Creative inspired families, left a lasting mark on the Women’s World Cup experience, and even broke a goal celebration world record.
“ZEAL were thrilled to win a Gold and Silver for our Weetabix Campaign at the EACA IMPACT Awards as we know it’s essential to benchmark your work globally. The European IMPACT Awards are entered by some amazing agencies across Europe and they are tough to win, so to be called out as best in class for effectiveness in this arena is rewarding for both our team and our client. The Weetabox campaign was a simple idea that allowed Weetabix to leverage a breakfast-time Women’s World Cup, earning disproportionate space both in store and in the media, whilst helping to promote and grow the Women’s game.”
Stewart Hilton, Co-Founder and CEO
N2O’s Grotto Glitters with Gold for Tesco
N2O’s “Tesco Christmas Grotto” campaign achieved recognition across multiple categories for its creativity and emotional impact. Awarded Gold in the Shopper category, this festive activation brought joy to families nationwide with a free Santa’s Grotto experience during a challenging cost-of-living crisis. By offering bespoke gifts and lasting festive memories, N2O captured the true magic of Christmas while providing a meaningful way for Tesco to give back to its customers.
The Tesco Christmas Grotto also earned Silver in the Experiential category for its immersive design, which featured bespoke interactions with Santa, sensory-friendly accommodations, and personalised touches. To complete its accolades, the campaign secured Bronze in the Integrated category, celebrating its seamless execution across physical and digital platforms.
“At N2O, we’re incredibly proud that our work on the Tesco Christmas Grottos has been recognised at the EACA Impact Awards. In a time when many families where and still are navigating the challenges of a cost-of-living crisis, it felt essential to create moments of joy and connection. With this in mind, we designed an interactive, free for the family festive event that offered the magic of a visit to Santa, making it accessible to all, regardless of financial circumstances. The success of the Grottos was a testament to the power of shared experiences, and to have this initiative celebrated with such an award truly means the world to us.”
Clare James, Chief Operating Officer, N2O
Best of European Marketing
While Spain claimed the Grand Prix with Banco Santander’s SMUSIC campaign by Lasanta, the UK’s strong representation highlighted the nation’s vibrant and innovative marketing sector. With 38 winners across six countries, the 2024 IMPACT Awards showcased the best in European promotional marketing. For the full list of winners and further campaign details, visit the EACA website. The IPM congratulates all the 2024 winners—your brilliance will inspire future generations and paves the way for even more transformative campaigns in 2025.
“The success of ZEAL and N2O at the IMPACT Awards is a testament to the innovation and dedication within the IPM community. Their achievements inspire us all to push boundaries and set new benchmarks in promotional marketing.”
Emma Kirk, General Manager of IPM
News
IPM Members Shine in Europe at the 2024 EACA IMPACT Awards
IPM Members shine at the 2024 EACA IMPACT Awards, taking home Gold across Interactive Marketing, Promotion, and Activation.
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The IPM is thrilled to announce its newly elected board members, representing agencies, brands, and service providers. With Becky Munday as interim chair, 2025 promises innovation, growth, and exciting initiatives, including the 2025 IPM Awards!
N2O’s Grotto Glitters with Gold for Tesco
N2O’s “Tesco Christmas Grotto” campaign achieved recognition across multiple categories for its creativity and emotional impact. Awarded Gold in the Shopper category, this festive activation brought joy to families nationwide with a free Santa’s Grotto experience during a challenging cost-of-living crisis. By offering bespoke gifts and lasting festive memories, N2O captured the true magic of Christmas while providing a meaningful way for Tesco to give back to its customers.
The Tesco Christmas Grotto also earned Silver in the Experiential category for its immersive design, which featured bespoke interactions with Santa, sensory-friendly accommodations, and personalised touches. To complete its accolades, the campaign secured Bronze in the Integrated category, celebrating its seamless execution across physical and digital platforms.
At N2O, we’re incredibly proud that our work on the Tesco Christmas Grottos has been recognised at the EACA Impact Awards. In a time when many families where and still are navigating the challenges of a cost-of-living crisis, it felt essential to create moments of joy and connection. With this in mind, we designed an interactive, free for the family festive event that offered the magic of a visit to Santa, making it accessible to all, regardless of financial circumstances. The success of the Grottos was a testament to the power of shared experiences, and to have this initiative celebrated with such an award truly means the world to us.
Clare James, Chief Operating Officer, N2O
Best of European Marketing
While Spain claimed the Grand Prix with Banco Santander’s SMUSIC campaign by Lasanta, the UK’s strong representation highlighted the nation’s vibrant and innovative marketing sector. With 38 winners across six countries, the 2024 IMPACT Awards showcased the best in European promotional marketing. For the full list of winners and further campaign details, visit the EACA website. The IPM congratulates all the 2024 winners—your brilliance will inspire future generations and paves the way for even more transformative campaigns in 2025.
The success of ZEAL and N2O at the IMPACT Awards is a testament to the innovation and dedication within the IPM community. Their achievements inspire us all to push boundaries and set new benchmarks in promotional marketing.
Emma Kirk, General Manager of IPM
News
IPM Members Shine in Europe at the 2024 EACA IMPACT Awards
IPM Members shine at the 2024 EACA IMPACT Awards, taking home Gold across Interactive Marketing, Promotion, and Activation.
World’s First Rosé-Dispensing Billboard Wins IPM Grand Prix
Discover how Aldi’s Rosé Degrees Billboard, the world’s first rosé-dispensing activation, redefined outdoor advertising with Andrew Harrison, co-founder of Hopper.
Meet the New IPM Board of Directors
The IPM is thrilled to announce its newly elected board members, representing agencies, brands, and service providers. With Becky Munday as interim chair, 2025 promises innovation, growth, and exciting initiatives, including the 2025 IPM Awards!
