The IPM Awards 2024

Entries for this year’s IPM Awards are now closed; keep checking for shortlist and awards event announcements. 

Get ready to be inspired, dazzled, and celebrated as we invite you to be a part of the most prestigious event of the year – The 2024 IPM Awards!

After the sold-out sensation of last year’s awards, we’re gearing up for an even more extraordinary celebration of creativity, innovation, and outstanding achievements in promotional marketing. This is your opportunity to shine in the industry, gain unparalleled exposure, and etch your name into marketing history.

Why Enter?

Picture yourself among the best in the business, gaining unparalleled recognition for your ground-breaking campaigns and initiatives. The 2023 awards were nothing short of spectacular, with attendees raving about the calibre of talent showcased and the electric atmosphere of the sell-out event. This year promises to be even more thrilling, offering an unparalleled platform for you to shine and elevate your brand to new heights.

The IPM Awards is synonymous with excellence, symbolising the top accomplishment within the promotional marketing industry. By entering, you not only position yourself as a leader in your field but also open the door to unparalleled networking opportunities, industry acclaim, and the chance to showcase your success on a national stage. In addition, IPM Bronze, Silver and Gold winners become eligible to enter the European IMPACT Awards, which this year saw IPM Members ZEAL Creative and Umbrella take away awards on the European stage, with ZEAL winning the highly-acclaimed Grand Prix.

Don’t miss your chance to be part of this exclusive celebration of excellence! Submit your entry now and let the world recognise your brilliance in the 2024 IPM Awards. The spotlight awaits – make it yours!

Key Dates

Early Bird Deadline (EXTENDED) – Friday 22nd March, 4pm

Standard Entry Deadline – Friday 26th April, 4pm

Late Entry Deadline (EXTENDED) – Monday 20th May, 4pm

Words from Our Winners

“The IPM Awards provide a fantastic platform for us to showcase the breadth and impact of our work each year, and are something we really look forward to.”

Amy Shaylor
Senior PR & Communications Manager
N2O

“The IPM Awards have been the pinnacle of our industry, shining a spotlight on those promotional marketing campaigns that have shone brightly during the year.”

Johnathan Hatton
Associate Director
Field Day

“At SPARK we think that the IPM Awards represent perhaps the fairest and most unpredictable awards in marketing”

David Pearson
CEO
SPARK Agency

2024 Categories

The categories showcase a range of promotional marketing activity across multiple sectors. Reflecting on our values to protect, promote and progress, along with the core disciplines of our community groups, the awards classification offer a diverse representation of talent, opportunities to demonstrate creativity and more chances to win.

There are amazing promotional campaigns across a wide variety of sectors. This category recognises outstanding campaigns that have been delivered among key sectors.

Demonstrate your campaigns, objectives, strategy, delivery and tangible results.

  • Food

  • Beverage

  • Retail, Fashion and e-commerce

  • Entertainment and Sport

  • Health and Beauty

  • Travel, Leisure and Tourism

  • Consumer Durables (automotive, home appliance, mobile and technology)

  • Subscription and Utilities

  • Business to Business

The sector categories are judged against the following areas

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI
Experiential marketing brings brands and consumers together, giving an unprecedented opportunity for audiences to experience brands directly, recognising the best delivery of experiential campaigns across a variety of environments.

  • Best experience at or near point of purchase
    This award celebrates campaigns that create memorable brand experiences right where it counts – at or near the point of purchase. Whether through in-store activations, digital engagement, or compelling promotional materials, we honour initiatives that captivate consumers and drive brand affinity at this crucial moment.


  • Best brand experience in non-retail public space, event or festival
    Celebrating incredible campaigns that create exceptional brand experiences in public spaces, events, festivals or roadshows. Whether through immersive installations, interactive exhibits, or engaging activations, this category recognises initiatives that effectively connect with audiences outside traditional retail settings.


  • Best creative and innovative execution
    This award highlights experiential marketing campaigns that brilliantly showcase storytelling and magic. Celebrating creativity and innovation, this category recognises campaigns that captivate audiences, leaving a lasting impression by delivering truly compelling brand experiences.


  • Best sampling activation
    This coveted accolade celebrates excellence in experiential marketing with a focus on sampling activations. Recognising campaigns that effectively engage audiences through immersive sampling experiences, this award honours creativity, innovation, and impact.

The experiential awards are judged against the following areas

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI
  • Innovation (creative and innovation execution, sampling activation awards)

A core foundation within promotional marketing, this category recognises excellence across retail and shopper.

Focusing on campaigns relating to on-pack promotion or driving effectiveness and sales via e-commerce.

  • Best creative shopper execution
    This award celebrates the most impactful and innovative shopper activation campaign that resonates with consumers, drives engagement, and delivers tangible results. Demonstrate exceptional creativity, strategic planning, and execution, influencing consumer behaviour at the point of purchase. From immersive in-store experiences to digital activations, they employ cutting-edge tactics, understanding consumer insights to create memorable interactions. The recipient embodies excellence in shopper activation, driving sales, fostering brand loyalty, and inspiring consumer advocacy.


  • Best online retailer activation
    This award recognises the most outstanding activation campaigns executed for and by online retailers. From innovative digital marketing strategies to engaging customer experiences, nominees demonstrate excellence in driving online sales and enhancing brand visibility. Celebrating creativity, effectiveness, and measurable impact, this accolade honours campaigns that effectively leverage digital platforms to captivate audiences and drive business growth.


  • Best shopper promotion in, on or with pack
    This category celebrates innovative marketing initiatives that creatively engage consumers through promotions directly linked to product packaging. Recognising campaigns that effectively utilise packaging to boost brand visibility, drive sales, and foster consumer loyalty, this award honours strategic thinking, innovation, and measurable impact. From on-pack contests to in-pack surprises, this accolade highlights campaigns that leverage packaging as a powerful tool for consumer engagement and promotion.

The Retail and Shopper awards are judged against the following areas:

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI
  • Innovation (creative shopper and online retailer activation awards)
Celebrating the unique, exciting and innovative execution of incentive, prize and loyalty campaigns. Engaging industry data and attracting actionable responses from consumers through outstanding campaigns.

  • Best incentive and/or prize promotion
    This prestigious accolade celebrates campaigns that excel in offering compelling incentives or prizes to drive engagement and achieve desired outcomes. Recognising creativity, effectiveness, and measurable impact, this award honours initiatives that effectively motivate audiences to take action. From enticing rewards to innovative prize structures, nominees showcase excellence in designing promotions that captivate and inspire.


  • Best loyalty campaign
    This coveted award celebrates campaigns that excel in fostering long-term customer loyalty. Recognising creativity, effectiveness, and measurable impact, this award honours initiatives that successfully engage and retain loyal customers. From innovative rewards programs to personalised experiences, nominees showcase excellence in building lasting relationships and driving repeat business.

The Incentive Prize and Loyalty awards are judged against the following areas:

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI

This category focuses on the meticulous delivery of promotional marketing services – including fixed fee solutions, staffing, POS management, fulfilment, data management, payment solutions and reporting. Celebrating cutting-edge service delivery that delivers exceptional results.

  • Best promotional marketing management/service
    This prestigious recognition celebrates outstanding service providers within the promotional marketing industry. Acknowledging excellence in fulfilment, couponing, online promotional services, reward platforms, and more, this award honours companies that consistently deliver exceptional solutions to elevate promotional campaigns. From seamless execution to innovative approaches, nominees showcase excellence in providing indispensable services that drive success for brands and businesses.


  • Best management of incentive, prize and/or loyalty promotions
    This distinguished award recognises exemplary management of incentive, prize, and loyalty promotions. Honouring strategic planning, effective execution, and measurable impact, this accolade celebrates initiatives that successfully drive engagement and achieve desired outcomes. From innovative program design to seamless implementation, nominees demonstrate excellence in maximising the effectiveness of incentives, prizes, and loyalty initiatives.


  • Best staffing and event support
    This award recognises excellence in providing staffing and event support services that ensure seamless execution and outstanding experiences at live campaigns and events of all scales and types. Nominees in this category demonstrate exceptional proficiency in sourcing, training, and deploying staff, as well as offering comprehensive event support solutions that enhance the overall success of each occasion.

The Promotional Marketing Services awards are judged against the following areas:

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI
Highlighting the power of partnership marketing in the contemporary activation mix. Seeking measurable excellence and demonstrations of innovative partnerships.

  • Best brand partnership (duel or multi-brand)
    Celebrating exceptional collaborations between two or more brands, highlighting innovative partnerships that result in synergistic marketing initiatives. Whether it’s a dual-brand collaboration or a multi-brand alliance, this award recognises campaigns that effectively leverage the strengths of each partner to create unique and impactful experiences for consumers.


  • Best sponsorship promotion/activation
    This prestigious accolade celebrates outstanding promotional activations and campaigns executed in collaboration with sponsorships. Recognising creativity, effectiveness, and measurable impact, this award honours initiatives that successfully leverage sponsorships to engage audiences, enhance brand visibility, and achieve marketing objectives.

The Brand Partnership awards are judged against the following areas:

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI

The award-winning entries in these categories will demonstrate a clear focus on meeting business activation objectives requiring specific marketing techniques to meet or exceed the overall KPIs.

  • Best use of technology and digital channels
    Recognising the compelling use of technology and digital channels for incredible campaigns. This award highlights creativity, effectiveness, and measurable impact, this award honours initiatives that leverage cutting-edge technology and digital platforms to engage audiences, enhance brand visibility, and drive results.


  • Best use of data and insight
    This prestigious accolade celebrates the exceptional utilisation of data and insights throughout the conceptualisation, delivery, or reporting of promotional marketing campaigns. Recognising the power of data-driven decision-making, this award honours campaigns that demonstrate innovative and impactful use of data and insights to drive strategic direction, enhance targeting precision, and optimise campaign performance.


  • Best use of social media and/or influencers
    This distinguished category shines a spotlight on promotional marketing campaigns that leverage the power of social media and influencers to achieve remarkable success. Celebrating innovation and creativity, this award recognises campaigns that effectively harness the influence of social media platforms and influencers to drive impactful and engaging promotional initiatives.


  • Best environmental/positive impact campaign
    Have you spearheaded an extraordinary campaign that champions environmental causes or promotes positive social impact? This category celebrates activations, programs, and initiatives that go above and beyond to support meaningful causes and drive positive change. Whether advocating for environmental conservation, promoting sustainable practices, or supporting social causes, nominees showcase exceptional dedication to making a difference.


  • Best trial and/or acquisition campaign
    This category celebrates campaigns with a primary objective focused on trial and/or the acquisition of new consumers, shoppers, or business customers. Whether for a new or existing product, entries should showcase the strategic approach used to attract new customers and provide compelling evidence demonstrating the achievement of acquisition targets. Results may include sales figures, market share data, or other forms of evidence highlighting successful outcomes.


  • Best new product launch
    This category honours campaigns specifically designed to support the launch of a new product, whether it’s a completely new offering or a substantially different variant of an existing product, such as a new flavour variant. Entrants must demonstrate measurable objectives and results, clearly outlining the consumer need and the unique challenges overcome during the launch activation.


  • Best small budget campaign
    This category celebrates creativity, innovation, and successful delivery within small-budget campaigns. Recognising the strategic utilisation of diverse channels and methods to achieve key objectives, this award honours campaigns that demonstrate outstanding ingenuity and effectiveness despite limited resources.

The Techniques and Objectives awards are judged against the following areas:

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI
  • Innovation (technology and/or digital channels, use of data and insights, use of social media and/or influencers, trail and/or acquisition campaign, new product launch awards)

The award-winning entries in these categories will demonstrate a clear focus on meeting business activation objectives requiring specific marketing techniques to meet or exceed the overall KPIs.

  • Best integrated campaign
    This award celebrates the pinnacle of campaign execution, recognising initiatives that flawlessly deliver a central message across multiple touch-points and disciplines to effectively engage audiences. From seamless coordination of traditional and digital marketing channels to strategic alignment of messaging across various platforms, nominees showcase excellence in integrating diverse tactics to achieve cohesive and impactful campaigns.


  • Outstanding team
    This prestigious accolade shines a spotlight on the exceptional teams behind remarkable campaigns. We celebrate and recognise the collective efforts of teams who have consistently championed best practices, pushed the boundaries of innovation, and demonstrated unwavering dedication to delivering outstanding work.

The Devlivery awards are judged against the following areas:

  • Scope and Ambition
  • Strategy and Insight
  • Concept and Execution
  • Results and Effectiveness
  • Budget and ROI (not applicable to the outstanding team awards)
  • Testimonials (outstanding team award)
  • Standout Characteristics (outstanding team award)
  • Grand Prix

The ultimate award and one that demonstrates above all others the ability to think outside the box, push boundaries and execute great delivery whilst delivering genuine industry impact. All Gold Award winners are automatically nominated for the Grand Prix.

  • Agency of the Year

Who will be crowned agency of the year? This award is given to the agency that has won the most across all the categories. This prestigious and much sought-after award gives the winner the fantastic opportunity to say “we are the number 1 agency”.

Eligibility

To enter this year’s Awards, your work needs to:

      • Meet the requirements and descriptions of the IPM Awards categories.


      • Drive a specific, demonstrable human behaviour. This means getting someone to engage, buy, try, share, play, collect, visit, download, create, recommend, trade, donate.

      • Be an experience, incentive or interaction used to influence that behaviour.

      • Be a campaign that has measurable results.

      • Be delivered in the market from 01 January 2023 to 31 January 2024. It doesn’t need to have been created in this period – simply that it ran during this period. Campaigns that have not concluded at the time of entry are eligible but do ensure you have enough robust results data to support the entry.


      • Be signed off by the brand owner.

      • Have run in the UK. However, if you have run a campaign outside of the UK, you can still enter, provided it was created or managed by a UK-based agency or marketing services provider.

      • Be compliant with the CAP Code. Each campaign will be vetted by our Legal Team.

      • View our full Terms & Conditions here and to enter our awards please click here.

Meet The Judges

Meet The Judges

Enquire

If you would like to find out more about the awards, please fill out this contact form.

Thank You to Our Sponsors

We extend heartfelt thanks to this year’s sponsors for their invaluable support in preparing for the upcoming IPM awards. If you’re interested in joining us as a sponsor, please don’t hesitate to reach out – we’d love to discuss partnership opportunities. To discuss further please contact awards@theipm.org.uk

Headline Sponsor

Enable Promotional Marketing

Enable operates globally, implementing ground-breaking campaigns to propel agencies and brands toward their promotional triumphs. We’re at the forefront of ensuring promotional marketing compliance and executing projects flawlessly and securely. Our expertise spans Compliance, Logistics, Project Management, Legal, Innovation, Digital, and Data, empowering us to drive campaigns independently while ensuring alignment with the CAP code.

Join the IPM

Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact membership@theipm.org.uk.