The IPM Webinar Series aims to bring you the latest and greatest in promotional marketing insights. Explore our previous and upcoming webinars. If you would like to get involved, please contact

Our Latest Webinar

Tomorrow’s Rising Stars

Generation Alpha

IPM Webinar Group

As the first generation born entirely in the 21st century, Generation Alpha is reshaping consumer behaviours and redefining digital culture. Led by expert panellists Alexandra Haider and Liam Bircham, this webinar promises to provide valuable insights into the characteristics, behaviours, and preferences of Gen Alpha, shedding light on their influence in the digital landscape.

Building on the fresh and extensive research, we will provide valuable insights into what marketers and brands need to consider, effective brand collaboration strategies and real-world case studies. Don’t miss this opportunity to deepen your understanding of Generation Alpha and harness the power of influencer marketing to reach this dynamic demographic.

Key Topics

  • Introducing Generation Alpha
  • Consumer Behaviour
  • Influencers to Watch Out For
  • Practical Tips For Brands & Agencies
  • Opportunities and Pitfalls
  • Q&A Opportunity

Previous Webinars

Promotional Marketing in Sports Partnerships and Sponsorship Activations

Industry expert James Williams talks to the IPM about the role of promotional marketing in Sports advertising and partnerships

Best Practice Guide to Influencer Marketing

IPM members BIG little LDN take you through the best practice guide to influencer marketing.

Standing Proud at Pride: and Beyond

1st June marks the start of Pride Month. IPM members N2O have conducted vital research into what it takes for brands to become a true year-round ally to the LGBTQIA+ community.

Sharing knowledge and insight

Across the promotional marketing industry

The IPM Webinar & Insight Series is an exciting opportunity for you to amplify your brand awareness and share your knowledge and insight across the promotional marketing industry.

Becoming a member of the IPM affords you access to presenting across our webinar and insight series. If you are not yet a member and wish to get involved please contact

Join the IPM

Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact