The IPM Webinar Series aims to bring you the latest and greatest in promotional marketing insights. Explore our previous and upcoming webinars. If you would like to get involved, please contact

Our Next Webinar

Unlock the Secret to
Risk-Free Promotions 

IPM Webinar Group

Are you ready to supercharge your promotions and eliminate all risk? Join us for an exclusive webinar hosted by the Institute of Promotional Marketing in collaboration with IPM members Halo Promotional Risk, Mando and the renowned Canadian-based insights and research company, IMI. 

Running promotions is an essential strategy within the marketing mix. In an era where attracting new customers and maintaining loyalty are critical, effective promotions are the key to success. Understanding and managing the associated risks provide businesses and brands with the confidence needed for accurate budgeting and forecasting. This promotions masterclass reveals the key pillars to achieving success.

Available to IPM Members and Non-members

Key Topics

  • The relevancy of promotions
  • What works best and why
  • What do people want to win?
  • Inspiring creativity and innovation
  • Amplifying and protecting your budget
  • Best Practice & Risk-Free Checklist

Previous Webinars

Tomorrow’s Rising Stars Generation Alpha

As the first generation born entirely in the 21st century, discover how Generation Alpha is reshaping consumer behaviours and redefining digital culture.

Promotional Marketing in Sports Partnerships and Sponsorship Activations

Industry expert James Williams talks to the IPM about the role of promotional marketing in Sports advertising and partnerships.

Standing Proud at Pride: and Beyond

1st June marks the start of Pride Month. IPM members N2O have conducted vital research into what it takes for brands to become a true year-round ally to the LGBTQIA+ community.

Sharing Knowledge and Insight

Across the promotional marketing industry

The IPM Webinar & Insight Series is an exciting opportunity for you to amplify your brand awareness and share your knowledge and insight across the promotional marketing industry.

Becoming a member of the IPM affords you access to presenting across our webinar and insight series. If you are not yet a member and wish to get involved please contact

Join the IPM

Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact