The IPM Webinar Series aims to bring you the latest and greatest in promotional marketing insights. Explore our previous and upcoming webinars. If you would like to get involved, please contact

Our Latest Webinar

Less Healthy Food & Drinks Bill

New regulations are poised to reshape the promotion of Less Healthy Food and Drinks. Set to take effect in October 2025, these regulations strike at the core of advertising practices to tackle mounting concerns surrounding the rise of obesity rates across the UK. In this exclusive webinar, Regulatory Policy Executive Andy Taylor takes us through the details of the legislation and how it is expected to be applied in the industry.

If you are actively involved in the paid advertising of Less Healthy Food and Drinks, or closely collaborate with clients in the food and hospitality sector, this is the webinar for you. It promises not only a deeper understanding of the impending changes but also a valuable platform to pose essential questions.

Key Topics

  • Overview of New Regulations
  • Adaptation and Compliance
  • Evolving Marketing Strategies
  • Insights from Regulatory Guest
  • Q&A Opportunity

Previous Webinars

Promotional Marketing in Sports Partnerships and Sponsorship Activations

Industry expert James Williams talks to the IPM about the role of promotional marketing in Sports advertising and partnerships

Best Practice Guide to Influencer Marketing

IPM members BIG little LDN take you through the best practice guide to influencer marketing.

Standing Proud at Pride: and Beyond

1st June marks the start of Pride Month. IPM members N2O have conducted vital research into what it takes for brands to become a true year-round ally to the LGBTQIA+ community.

Sharing knowledge and insight

Across the promotional marketing industry

The IPM Webinar & Insight Series is an exciting opportunity for you to amplify your brand awareness and share your knowledge and insight across the promotional marketing industry.

Becoming a member of the IPM affords you access to presenting across our webinar and insight series. If you are not yet a member and wish to get involved please contact

Join the IPM

Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact