Entries Now Open! IPM Awards 2025
Entries Now Open! IPM Awards 2025
The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are excited to come together once again to honour the best in our industry. As the flagship awards for promotional marketing, the IPM Awards set the benchmark for excellence. Every entry is judged on creative execution, strategic thinking, and measurable results, ensuring that winners reflect the highest standards in the industry. From shopper activations to experiential campaigns, loyalty strategies to brand partnerships, this is where the most impactful work in promotional marketing takes centre stage.
Entries Now Open for the 2025 IPM Awards!
The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are excited to come together once again to honour the best in our industry. As the flagship awards for promotional marketing, the IPM Awards set the benchmark for excellence. Every entry is judged on creative execution, strategic thinking, and measurable results, ensuring that winners reflect the highest standards in the industry. From shopper activations to experiential campaigns, loyalty strategies to brand partnerships, this is where the most impactful work in promotional marketing takes centre stage.
Be Part of the Industry’s Gold Standard
As the flagship awards for promotional marketing, the IPM Awards are a celebration of industry credibility and impact. Since 1971, they have set the benchmark for the most effective, creative, and results-driven campaigns, reinforcing the importance of promotional marketing as a strategic discipline. Beyond the ceremony, the event is a key moment in the industry calendar, bringing together the brightest minds in promotional marketing. It’s a chance to reflect, learn, and celebrate the work that’s shaping the future of the industry. If your campaign has made an impact, influenced behaviour, sparked engagement, or redefined brand experience, this is where it belongs—among the very best in promotional marketing.
“Over the past few years, we’ve witnessed an incredible level of creativity and innovation within the promotional marketing industry. The IPM Awards provide a platform to not only celebrate these achievements but also inspire future campaigns. Entering the awards is a fantastic opportunity to gain well-deserved recognition, showcase your team’s talent, and connect with industry peers. We can’t wait to see the exceptional work that 2025 will bring.”
Emma Kirk, IPM General Manager
Key Dates to Remember
The IPM Awards have sold out consecutively for the past two years. With anticipation rising for 2025, securing your entry early is essential to ensure your campaign gets the recognition it deserves and a chance to take home gold. The early bird deadline is 26th March 2025 at 16:00, giving entrants the opportunity to submit their work at a reduced fee. The standard entry deadline follows on 30th April 2025 at 16:00, while the final late entry deadline is 14th May 2025 at 16:00.
Words from Our Previous Winners
Be Part of the Industry’s Gold Standard
As the flagship awards for promotional marketing, the IPM Awards are a celebration of industry credibility and impact. Since 1971, they have set the benchmark for the most effective, creative, and results-driven campaigns, reinforcing the importance of promotional marketing as a strategic discipline. Beyond the ceremony, the event is a key moment in the industry calendar, bringing together the brightest minds in promotional marketing. It’s a chance to reflect, learn, and celebrate the work that’s shaping the future of the industry. If your campaign has made an impact, influenced behaviour, sparked engagement, or redefined brand experience, this is where it belongs—among the very best in promotional marketing.
“Over the past few years, we’ve witnessed an incredible level of creativity and innovation within the promotional marketing industry. The IPM Awards provide a platform to not only celebrate these achievements but also inspire future campaigns. Entering the awards is a fantastic opportunity to gain well-deserved recognition, showcase your team’s talent, and connect with industry peers. We can’t wait to see the exceptional work that 2025 will bring.”
Emma Kirk, IPM General Manager
Key Dates to Remember
The IPM Awards have sold out consecutively for the past two years. With anticipation rising for 2025, securing your entry early is essential to ensure your campaign gets the recognition it deserves and a chance to take home gold. The early bird deadline is 26th March 2025 at 16:00, giving entrants the opportunity to submit their work at a reduced fee. The standard entry deadline follows on 30th April 2025 at 16:00, while the final late entry deadline is 14th May 2025 at 16:00.
Words from Our Previous Winners
“The IPM Awards are the pinnacle of industry recognition, celebrating the very best in promotions across the UK. It’s a fantastic moment to take a step back and celebrate the achievements of both our teams and the brands we work with.”
Catherine Shuttleworth
Founder
“The IPM Awards are a showcase for the industry, delivering, demonstrating, and celebrating best practice while extolling the value and effectiveness of promotions as part of the marketing mix.”
Nancy Cullen
CEO/Co-Founder
“The IPM Awards are one of the few occasions where campaigns are judged on both effectiveness and creativity. The awards give a brilliant opportunity for promotions with smaller budgets to be judged on an equal footing with higher-profile peers.”
David Pearson
CEO
How to Enter
The IPM Awards have sold out consecutively for the past two years. With anticipation rising for 2025, securing your entry early is essential to ensure your campaign gets the recognition it deserves and a chance to take home gold. The early bird deadline is 26th March 2025 at 16:00, giving entrants the opportunity to submit their work at a reduced fee. The standard entry deadline follows on 30th April 2025 at 16:00, while the final late entry deadline is 14th May 2025 at 16:00.
IPM Awards 2025 Entries Now Open!
Do you have an outstanding campaign capable of winning a coveted IPM Award? Showcase your creativity, innovation, and results by entering the 2025 IPM Awards.
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How to Enter
Submitting your entry is quick and easy. Visit our awards page to review the entry guidelines, select the category that best suits your campaign, and submit your work through our online portal. Your submission should clearly outline the creative strategy, execution, and results that set your campaign apart. Entries are judged by an expert panel, ensuring a fair and rigorous assessment based on effectiveness, innovation, and impact.
Proudly Sponsored By
The IPM Awards would not be possible without the generous support of our sponsors. Their contributions help us celebrate excellence, innovation, and impact across the promotional marketing industry.
News
IPM Awards 2025 Entries Now Open!
Do you have an outstanding campaign capable of winning a coveted IPM Award? Showcase your creativity, innovation, and results by entering the 2025 IPM Awards.
Redeeming the Past, Present, & Future of Couponing
Peter Kerr takes you on a journey through the ebbs and flows of couponing—its meteoric rise, challenges with misuse, and exciting renaissance.
Welcoming the New IPM Board: A Bright Future Ahead
Meet the newly elected IPM Board as we enter an exciting new chapter in our 92-year history. Discover what’s next for the industry and how you can be part of it.
