The IPM Presents the winners of the Awards 2023
As the IPM Awards make their return, we’re treated to a showcase of the best promotional campaigns. Explore our amazing winners across the wide range of categories
A s we celebrate the return of the IPM Awards, it is an honour to highlight the defining campaigns of our era. This year’s winners have not only showcased innovation and creativity, but also a profound understanding of consumers and businesses alike. From the heart-warming efforts of Quaker ‘Share the Warmth’ to the delightful rebranding of Nestlé ShAero, these campaigns represent the gold standard of promotional marketing in the UK. Each awarded campaign at the IPM represented the transformative power of well-executed promotional strategies in shaping conversations and driving meaningful engagement. For a comprehensive overview of the best work in the promotional marketing industry, we invite you to explore our awards directory.
Thank you to everyone who took part in this year’s IPM Awards and congratulations to all our incredible finalists and winners.
The Grand-Prix award, is more than just an accolade—it’s a recognition of campaigns that showcases excellence, resonates profoundly with audiences, and genuinely make a difference.
In the challenging times of rising energy prices, where families grappled with decisions like “heating versus eating,” the Quaker brand, renowned for its warm breakfasts, stepped forward with a purposeful and impactful campaign that brought warm and nourishing breakfasts to the communities most in need across the UK. It is with great pleasure that we present the Grand Prix award to the Quaker ‘Share the Warmth’ Campaign by Field Day.
This campaign brilliantly emphasised the unmatched quality of the product, spotlighting the comforts and benefits of a warm Quaker breakfast, especially during the chill of winter.
Using the powerful tagline ‘Share The Warmth’, each purchase translated into a tangible act of kindness—with every pack sold, a breakfast was donated, ensuring that the campaign had both depth and reach.
The campaign hinged on a dual-pronged strategy. Firstly, it aimed to remind consumers of the unmatched benefits of a warm breakfast, especially during the cold winter months. Secondly, it intended to address the cost-of-living crisis in a manner consistent with the brand’s ethos.
This was complemented by innovative partnerships, such as with Asda, offering free Quaker hot breakfasts to shoppers, especially during times when students would miss out on free school meals. The meticulous integration of heart warming creatives, the vibrant orange on-pack design, and the powerful message ensured the campaign was not only noticed but felt.
Winning the IPM’s Agency of the Year Awards is a pivotal achievement that catapults your agency into the spotlight, offering unparalleled prestige, the ability to attract top-tier clients, and exciting growth opportunities.
This accolade validates your innovative strategies, entices exceptional talent, and establishes influence, all while building trust and securing your agency’s long-term success.
ZEAL Creative emerged as the undeniable champions of the IPM Agency of the Year Award.
Their dedication to excellence and innovation set them apart, demonstrating a remarkable commitment to exceeding client expectations and pushing the boundaries of what’s possible in the industry. Their ability to showcase outstanding, award-winning campaigns across a range of categories secures their place as this year’s Agency of the Year.
Sectors
Gold – Quaker ‘Share the Warmth’
Field Day
Silver – Nestle ShAero
ZEAL Creative
Bronze – Win with McVitie’s | Britain’s Got Talent
Umbrella
Gold – Costa Coffee – Big Chill Takeover
Circle Agency
Silver – The Macallan x Bentley Motors Driving Experience
Leith.
Bronze – Starbucks Grab & Go Through
ZEAL Creative
Joint Gold: REPLICA MEMORY BOX
Haygarth Group
Joint Gold – Superdrug Presents
N2O
Bronze – Sparks Days Out
Digital Rewards Group
Silver – Vodafone Elf & Seek
Mando Connect
Gold – Kia Independent Cinema
SPARK
Silver – Genesis Scottish Open 2022
eight&four
Bronze – BMW Inside Edge
Mando Connect
Silver – Sparks Days Out
Digital Rewards Group
Bronze – Sandals Resorts Transforming brand perception through an insight-led editorial program
eight&four
Gold – Not On The High Street FML Store and Edit
The Producers
.
Silver – Tesco Christmas Markets
N2O
.
.
Bronze – eBay – Uncover Your Story
Experience12
Gold – The 150th Open Claret Jug Tour in partnership with HSBC UK
tpf
Silver – Sky Kids x Crayola
tpf
Bronze – New Balance at the London Marathon Running Show 2022
RPM
Gold РFlavourFest | Win a £5k Convenience Store Makeover
Umbrella
.
.
Silver – Coca-Cola Europacific Partners Away From Home Customer Business Planning Session
The Circle Agency
.
.
Bronze – Pipers Savour the Moment
Cat Among The Pigeons
Experiential
Experiential marketing brings brands and consumers together, giving an unprecedented opportunity for audiences to experience brands directly, recognising the best delivery of experiential campaigns across a variety of environments.
Best brand experience in non-retail public space, event or festival
Vivera World Kebab Day
ZEAL Creative
.
REPLICA MEMORY BOX
Haygarth Group
.
.
Costa Coffee X CarFest 2022
The Circle Agency
.
.
Best experience at or near point of purchase
REPLICA MEMORY BOX
Haygarth Group
.
.
Costa Coffee – Big Chill Takeover
The Circle Agency
.
.
Madri Excepcional Culture Clash
Field Day
.
.
Retail/Shopper
Best shopper promotion in, on or with pack
Carlsberg’s Raise A Glass To Seagrass
ZEAL Creative
.
.
Quaker ‘Share the Warmth’
Field Day
.
.
Pipers Savour the Moment
Cat Among The Pigeons
.
.
Best shopper activation
Nestle ShAero
ZEAL Creative
.
.
Win with McVitie’s | Britain’s Got Talent
Umbrella
.
.
Win with Every Goal
Abraxas Marketing
.
.
Incentive, Prize, Loyalty
Gold – Le Col Cycling Club
Savvy Marketing
.
Silver – Airbnb Grand Heritage Tour
Another Way Promotions
.
.
Jack Daniels Epic House Party
Cloud9 Incentives
.
Gold – Le Col Cycling Club
Savvy Marketing
.
Silver – Sparks Days Out
Digital Rewards Group
.
.
Bronze – BMW Inside Edge
Mando Connect
Gold – Win With Every Goal
Abraxas Marketing
.
Silver – Vodafone Elf & Seek
Mando Connect
..
Bronze – Twitch Hype Challenge
tpf
Promotional
Marketing Services
Best promotional marketing management
The League of Darkness
CI-Group
.
Airbnb Grand Heritage Tour
Another Way Promotions
.
Hisense UEFA Women’s EURO 2022‚ Cashback Promotion
Benamic
.
Brand Partnerships
Best Brand Partnership (Duel or Multi-brand)
Sky Glass x IKEA
tpf
.
Imagine your world – adidas and LEGO Fall/Winter 2022
Savvy Marketing
.
The Macallan x Bentley Motors Driving Experience
Leith.
.
Royal Bank Rugby
Leith.
.
Costa Coffee x Brighton Pride
The Circle Agency
.
Costa Coffee x CarFest 2022
The Circle Agency
.
Techniques and Objectives
Gold – VeryMe Rewards from Vodafone
Mando Connect
.
Silver – Tui Travel Rewards
TLC Worldwide UK
.
Coca-Cola Zero Sugar and Amazon Smart Mass Sampling
N20
Gold – Eden Mill 1655 Club campaign
Together Agency
.
Silver – Russell Hobbs Air Fryer Influencer Campaign
N2O
.
.
Bronze – House of the Dragon
tpf
Gold – Quaker ‘Share the Warmth’
Field Day
.
.
Silver – McCain x Family Fund
ZEAL Creative
.
Bronze – Carlsberg’s Raise A Glass To Seagrass
ZEAL Creative
Gold – Le Col Cycling Club
Savvy Marketing
Silver – Mastering Creative Promotions: The Caorunn Gin Alexa Campaign
Altavia.hrg
Bronze – Get that Summer filling!
Activation
Outstanding Team
The Circle Agency x Costa Coffee
.
Mando
.
HEL’s
.
Best integrated campaign
Play-Doh Parenting is Messy
Pretty Green
.
Nestle ShAero
ZEAL Creative
.
Carlsberg’s Raise A Glass To Seagrass
ZEAL Creative
.
Best creative and innovative execution
LEGO City Missions – Mission To Mars
The Producers
.
Starbucks Grab & Go Through
ZEAL Creative
.
