Awards
We are delighted to launch our 2023 IPM Awards, celebrating the successes and recognising the amazing innovation, hard work and creativity that is carried out right across the promotional marketing industry.
This is your chance to recognise the outstanding campaigns delivered by you and your teams, celebrate success and showcase your achievements. Entries are now open for this year’s awards!
Categories
Our categories aim to showcase the best range of promotional marketing activity across a variety of sectors.
Reflecting on our values to protect, promote and progress along with core disciplines of our community groups, the awards classification offer a diverse representation of talent, opportunities to demonstrate creativity and more chances to win.
There are amazing promotional campaigns across a wide variety of sectors. This category recognises outstanding campaigns that have been delivered among key sectors.
Demonstrate your campaigns, objectives, strategy, delivery and tangible results.
- Food
- Beverage
- Travel & Leisure
- Entertainment & Sport
- Fashion & Beauty
- Health & Wellbeing
- Retail & e-commerce
- Automotive
- Technology, Telecoms & Utilities
- B2B
- Charity & Not for Profit
Experiential marketing brings brands and consumers together, giving an unprecedented opportunity for audiences to experience brands directly, recognising the best delivery of experiential campaigns across a variety of environments.
- Best experience at or near point of purchase
- Best brand experience in non-retail public space, event or festival
A core foundation within promotional marketing, this category recognises excellence across retail and shopper.
Focusing on campaigns relating to on-pack promotion or driving effectiveness and sales via e-commerce.
- Best shopper promotion in, on or with pack
- Best shopper on or offline activation.
Celebrating the unique, exciting and innovative execution of incentive, prize and loyalty campaigns. Engaging industry data and attracting actionable responses from consumers through outstanding campaigns.
- Best loyalty campaign
- Best incentive and/or prize promotion
- Best incentive, prize and/or loyalty management
Celebrating the unique, exciting and innovative execution of incentive, prize and loyalty campaigns. Engaging industry data and attracting actionable responses from consumers through outstanding campaigns.
- Best promotional marketing management
Highlighting the power of partnership marketing in the contemporary activation mix. Seeking measurable excellence and demonstrations of innovative partnerships.
- Best brand partnership (duel or multi-brand)
- Best sponsorship promotion activation
The award-winning entries in these categories will demonstrate a clear focus on meeting business activation objectives requiring specific marketing techniques to meet or exceed the overall KPIs.
- Best use of technology and digital channels
- Best use of data and insight
- Best use of social media and/or influencers
- Best environmental/positive impact campaign
- Best small budget campaign
The award-winning entries in these categories will demonstrate a clear focus on meeting business activation objectives requiring specific marketing techniques to meet or exceed the overall KPIs.
- Best creative/innovative execution
- Best integrated campaign
- Outstanding team
- Grand Prix
The award-winning entries in these categories will demonstrate a clear focus on meeting business activation objectives requiring specific marketing techniques to meet or exceed the overall KPIs.
- Agency of the Year
Who will be crowned agency of the year? This award is given to the agency that has won the most across all the categories. This prestigious and much sought-after award gives the winner the fantastic opportunity to say “we are the number 1 agency”.
Eligibility
To enter this year’s Awards, your work needs to:
- Drive a specific, demonstrable human behaviour. This means getting someone to buy, try, share, play, collect, visit, download, create, recommend, trade, donate.
- Be an experience, incentive or interaction used to influence that behaviour.
- Be a campaign that has measurable results.
- Be delivered in market from January 2022 to February 2023. It doesn’t need to have been created in this period – simply that it ran during this period.
- Be signed off by the brand owner.
- Have run in the UK. However, if you have run a campaign outside of the UK, you can still enter, provided it was created or managed by a UK- based agency or marketing services provider.
- Be compliant with the CAP Code. Each campaign will be vetted by our Legal Team.
View our full Terms & Conditions here and to enter our awards please click here.
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