Terms and Conditions

  1. THE IPM AWARDS 2024 is open to any promotional marketing or brand activation campaign that has run in any market worldwide and has been created and executed by an agency with a registered UK office, after 1st January 2023 and before 31st January 2024. Campaigns that started before 1st January 2023 but concluded between the stated timeframe are eligible. Campaigns that have not concluded at the time of entry are eligible, but entrants should ensure they have enough robust results data to support the entry.
  2. Campaigns that have been entered in a previous year’s IPM Awards and won an award are prohibited from entry into THE IPM AWARDS 2024. An exception will be made if a previously successful campaign has been run again with significant changes in the IPM’s judgement. The IPM’s decision is final.
  3. A promotional marketing or brand activation campaign is defined as “any marketing initiative, the purpose of which is to create a call to action that has a direct and positive impact on the behaviour of a targeted audience by offering a demonstrable, though not necessarily tangible, experience, incentive, interaction or benefit.”
  4. IPM Membership is not a requirement of entry, although IPM Members will receive significant reductions in entry fees.
  5. Campaigns can be entered by brand owners, agencies, consultants or service providers, provided that all necessary permissions have been obtained in writing from the brand owner.
  6. The same campaign is permitted to be entered into multiple award
  7. Entry is via THE IPM AWARDS 2024 online platform only: theipm.awardsplatform.com.
  8. The deadline for entries varies across the entry deadline periods: Earlybird Deadline 4pm 15th March 2024, Standard Entry Deadline 4pm 26th April 2024, Late Entry Deadline 4pm 8th May 2024. Entries submitted after the Late Entry Deadline will be accepted solely at IPM’s discretion. These entries must have been started before the Late Entry Deadline and each entry submitted will be subject to a 10% +VAT administration charge in addition to any entry fee incurred. The charge is non-negotiable. All arrangements for late submission must be agreed with the IPM. The IPM reserves the right to extend entry deadlines without notice.
  9. The pricing structure as detailed within the Entry Pack is final and non-negotiable.
  10. All entries must be paid for at time of submission and prior to judging taking place. Unpaid entries will not be accepted.
  11. A discount of 10% will be applied for multiple entries over two initial entries. The discount will be applied to all entries above the initial two entries that are required to activate the discount.
  12. Correct membership status must be disclosed at the time of entry. Failure to disclose the correct membership status may result in entries being withdrawn and entry fees being non-refundable.
  13. All campaigns entered must be legal and comply with the UK Code of Non-broadcast Advertising, Sales Promotion & Direct marketing (The CAP Code), and the Experiential Marketing Code. Campaigns must not have been subject to ASA rulings.All entries will be checked against the ASA rulings register and if a campaign is found to have incurred a ruling, regardless of the outcome, the IPM reserves the right to withdraw the entry with any entry fees being non-refundable.
  14. The Judges’ decision is final on all matters and no correspondence will be entered into.
  15. Full terms and conditions (as provided to the consumer) must be submitted for all campaigns. Failure to do so will result in disqualification. If no terms and conditions were considered necessary (for example, for certain experiential activity), this must be clearly explained in the appropriate place on the entry form.
  16. Panel Judging
    The number of judges on the judging panel can vary, however will comprise a chair and no less than 4 members within each judging group. Each judge signs a non-disclosure agreement upon registering. Each panel is allocated a minimum of one category to judge. Panel members are all senior members of the promotional marketing industry of account director or marketing manager status or higher. Where possible panel members will be specialists in the fields that they are judging. The chairs of the panels are senior industry members and specialists in fields relevant to the categories they are judging. Chairs are unbiased and do not vote, their function is to moderate the panel session. If any judge feels that a Chair has shown any bias, they can report this in confidence to the Awards O Judges receive electronic copies of the entry and submission forms for a first round of online marking. They will study and mark these entries and place them in an order of preference following the guidelines given to them. The judging criteria and weightings given to these criteria will vary according to each category and this is published in the event brochure for guidance. In each category, entry numbers permitting, a minimum of three entries will be selected to go through to the next panel judging sessions based on the combined scores given by the judges during the online marking. These entries will be identified as the ‘nominations’ and they will be published in a shortlist.  The panels then discuss the nominations in each category and select the award winner(s). In each category, a Gold, Silver and Bronze award will be selected. To achieve an award, an entry must have achieved a mark of 50% or more at the online stage. During judging the panel may elect not to award a Bronze (even if there are entries that received 50% or more at the online stage). In certain circumstances, the panel may choose to not award a Gold, award a Gold and a Silver only, two Golds and a Bronze or a Gold and two Silvers. In very exceptional circumstances, the panel may choose to not select any awards in a category (e.g. fewer than 3 entries in a category, all online scores below 50%) – in this instance, the category will be cancelled (note: the IPM will inform the entrants to that category but will not provide a refund for the entry). All departures from the standard Gold, Silver and Bronze awards must be discussed and agreed with the Awards Organisers (whose decision is final).
  17. Moderation and Vetting
    All judging is moderated to ensure fairness and equality between panels. Vested interests are monitored and any judging that in the IPM’s opinion has been influenced by any vested interest will be removed from the process. An IPM moderator attends all panel sessions and reviews the results before panels depart. All nominations are vetted for compliance with THE IPM AWARDS 2024 terms and conditions as well as for CAP Code, Experiential Marketing Code and legal compliance. Entries may be downgraded or disqualified at this stage.
  18. Final Judging Panel
    A final panel considers all the entries that won Golds in each category to select the Grand Prix winner. The final panel will include the Chairs of each of the judging panels, in the event of vested interests Chairs will be replaced by Senior non-vested judge from their group. All judging will be completed online and anonymously. Each Chair will select their ‘top three’ campaigns in order of preference and allocate 3, 2, and 1 marks The Grand Prix winner will be the campaign that collects the most points from the Chairs. In the event of a draw, the remaining campaigns will be subject to a second vote by the Chairs. If any Chair has not voted by the deadline outlined by the Awards Organisers, their votes will be discarded.
  19. The IPM reserves the right to verify all entries to THE IPM AWARDS 2024 and to refuse entry to the awards or provide an award where there are reasonable grounds to believe there has been abuse of the promotion of any kind or a breach of these terms and conditions, any instructions forming part of THE IPM AWARDS 2024’s entry requirements or otherwise where any entrant has gained an unfair advantage in participating or won using fraudulent means.
  20. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these terms and conditions and the remaining clauses shall survive and remain in full force and effect.
  21. The IPM has no control over internet networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The IPM will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent entry to the awards.
  22. If for any reason any aspect of THE IPM AWARDS 2024 is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the IPM which corrupts or affects the administration, security, fairness, integrity or proper conduct of these awards, the IPM may in its sole discretion cancel, modify or suspend the awards or invalidate any affected entries.
  23. Any question concerning the legal interpretation of the rules will be based on English law and the Courts of England and Wales will have exclusive jurisdiction unless you are registered in another part of the UK, in which case your local courts will have jurisdiction.
  24. The IPM will only use the details supplied for the administration of the awards and for no other purpose. Your details will at all times be kept confidential and in accordance with current Data Protection legislation. Click here for the IPM’s Privacy Policy. By participating in the promotion, entrants agree to the use of their data as described here.
  25. By entering the awards, all entrants will be deemed to have accepted and be bound by the terms and conditions.
  26. Awards Organisers: The IPM, 35 Ballards Lane, London, N3 1XW.