Legal Certification Course
The Legal Code Certification (LCC) is an online course from the Institute of Promotional Marketing (IPM), designed to give marketers a clear, practical understanding of how promotional activity is regulated in the UK.
Built for professionals working directly on promotions — or anyone who wants confidence in promotion compliance — this course covers everything from on-pack promotions and prize draws to digital competitions, data capture and promotional mechanics. The LCC cuts through legal complexity and translates regulation into real-world marketing practice.
Protecting Promotions since 1933
About Us
The IPM is the UK’s trade body for promotional marketing, representing brands, agencies and suppliers across the industry. We don’t just observe the rules — we help shape them.
As a member of the CAP Committee, the IPM sits at the heart of the UK’s advertising self-regulatory system. This gives us direct insight into how the CAP Code is interpreted, updated and enforced, and ensures this course reflects the latest regulatory guidance and industry expectations.
That position means the LCC is:
- Written specifically for promotional marketing in practice, not generic legal theory
- Grounded in real enforcement decision
- Aligned with current and upcoming regulatory change
Why take the Legal Code Certification?
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Built for marketers, not lawyers
Practical, plain-English guidance focused on real promotional scenarios — from prize mechanics to compliance pitfalls.
Up-to-date and industry-specific
Created by the IPM, with direct input from within the regulatory ecosystem, ensuring relevance and accuracy.
Confidence you can apply immediately
Learn how to spot risks early, brief partners correctly, and run promotions that are both creative and compliant.
