Event Type 2: Virtual Events

What the Brits Want from Promotions: Consumer Insights for 2026 Campaign Planning

An informative, data led session useful for anyone planning a promotion for 2026 or beyond.

Following the launch of their third Promotions white paper, What the Brits Want from Promotions, this webinar will summarise the key takeaways from Mando’s latest research into British consumer attitudes towards promotions. The session will explore what consumers think, feel and expect from promotional campaigns today, helping marketers better understand the behaviours and motivations that drive participation.

Alongside the consumer insights, Mando will also share results data from their promotional database, demonstrating the impact that different promotional metrics and tactics can have on real world campaigns. This will provide practical context around how various mechanics and campaign structures perform in practice.

Together, these insights will help brands and agencies shape more effective promotional strategies, grounded in both consumer sentiment and real campaign performance data.

Enter the IPM Awards 2026 before the early bird deadline and make a saving on your submission fees. It is the perfect opportunity to showcase outstanding promotional and experiential campaigns while securing your entry at a reduced rate.

The IPM Awards celebrate the very best work from across the promotional marketing industry, recognising campaigns that deliver creativity, effectiveness and measurable impact.

Submit your entry early to take advantage of the discounted rate and ensure your work is recognised among the industry’s best.

AI is moving fast — but for many marketers, the challenge isn’t understanding the technology, it’s knowing how to apply it meaningfully within promotional marketing.

This webinar will explore how AI is being used across the promotional marketing lifecycle, from idea generation and creative development to targeting, optimisation and campaign evaluation. We’ll cut through the noise to focus on practical, real-world use cases, highlighting where AI adds genuine value and where human insight still matters most.

Designed for both brands and agencies, this session will help attendees understand how to integrate AI into promotional activity responsibly, effectively and in line with evolving expectations around data, transparency and trust.

Join Peter Czapp of The Wow Company for an exclusive deep-dive into the BenchPress 2026 report — the landmark benchmarking survey for UK agencies.

In this session, Peter will walk through the latest data on agency performance, profitability, pricing, people, wellbeing, technology adoption, and what separates the highest-performing agencies from the rest. You’ll get first-look insights and practical takeaways to help you measure, benchmark and elevate your agency in 2026 and beyond.

Whether you’re focused on growth, profit margins, talent strategy or future-proofing your business, this briefing will equip you with evidence-based trends and actionable strategies straight from the BenchPress dataset — collected from hundreds of agency leaders across the UK.

What you’ll learn:

• Key performance benchmarks shaping agency success in 2026
• How top agencies are pricing, growing and adapting in a shifting market
• Trends in profitability, tech and people strategy
• Practical takeaways to apply immediately to your business

The standard entry deadline for the IPM Awards 2026 is approaching. This is your opportunity to submit your work and ensure your campaigns are considered among the very best in promotional marketing.

The IPM Awards recognise campaigns that demonstrate creativity, effectiveness and real commercial impact across the industry. If you have delivered work that deserves recognition, now is the time to get your entry submitted.

Do not miss the standard deadline to secure your place in this year’s awards.