Event Type 2: Virtual Events

Delivered in partnership with the Data & Marketing Association (DMA), this two-day online masterclass is designed to help you plan, build and optimise email campaigns that drive stronger opens, clicks and conversions. It covers core strategy, list growth, automation, design and structure, content, deliverability, and testing for continuous improvement, with practical takeaways you can apply straight away (14 hours CPD).

Exclusive IPM member discount: IPM members can access a preferential rate on DMA courses. For details, contact learning@theipm.org.uk.

Planning a promotion beyond the UK can feel like stepping into a new rulebook. This session is designed to make European compliance feel clearer, more predictable, and far easier to plan for.

We’ll look at how the IPM approaches UK-only promotions versus campaigns running across European jurisdictions. From there, we’ll look at how European Terms & Conditions typically differ, before working through the main areas where teams most often get caught out.

You’ll come away with a practical understanding of:

• How mechanics may need to change market by market
• When tax considerations apply, and what to factor into budgets and comms
• Common regulatory filings and approvals, with real examples
• Typical timeframes to allow for, and the trigger points that can create delays

Whether you’re scoping a cross-border campaign or trying to respond confidently at pitch stage, this webinar will help you spot the issues early, build realistic timelines, and know when to bring the IPM in for support—so you can say, “Yes, we can run this in Europe,” with confidence.

DMA AI for Marketing Masterclass (Live virtual, 1 day)

Delivered in partnership with the Data & Marketing Association (DMA), this one-day live virtual masterclass explores how AI is reshaping modern marketing—and how you can use it to work smarter, increase output and drive innovation. You’ll get practical guidance on the latest AI-powered tools and how to apply them across social media, content, SEO and paid advertising, alongside the key considerations for using AI responsibly.

Exclusive IPM member discount: IPM members can access a preferential rate on DMA courses. For details, contact learning@theipm.org.uk

A great campaign doesn’t always translate into a great awards entry, and that’s where many strong pieces of work fall short.

This webinar will guide attendees through how to write a clear, compelling and credible IPM Awards submission, helping them showcase their work in a way that resonates with judges and accurately reflects the impact of their campaign.

We’ll break down what judges are really looking for, common mistakes to avoid, and how to structure entries to clearly demonstrate strategy, creativity, effectiveness and results. Designed for agencies, brands and in-house teams, this session will demystify the awards process and provide practical advice to help entrants submit with confidence.

You’ll learn:

• What IPM Awards judges look for in a strong submission
• How to structure an entry for clarity and impact
• How to evidence results without over-claiming
• Common pitfalls that weaken otherwise great entries

This session is ideal for anyone planning to enter the IPM Awards, from first-time entrants to experienced teams looking to sharpen their approach.

AI is moving fast — but for many marketers, the challenge isn’t understanding the technology, it’s knowing how to apply it meaningfully within promotional marketing.

This webinar will explore how AI is being used across the promotional marketing lifecycle, from idea generation and creative development to targeting, optimisation and campaign evaluation. We’ll cut through the noise to focus on practical, real-world use cases, highlighting where AI adds genuine value and where human insight still matters most.

Designed for both brands and agencies, this session will help attendees understand how to integrate AI into promotional activity responsibly, effectively and in line with evolving expectations around data, transparency and trust.

Join Peter Czapp of The Wow Company for an exclusive deep-dive into the BenchPress 2026 report — the landmark benchmarking survey for UK agencies.

In this session, Peter will walk through the latest data on agency performance, profitability, pricing, people, wellbeing, technology adoption, and what separates the highest-performing agencies from the rest. You’ll get first-look insights and practical takeaways to help you measure, benchmark and elevate your agency in 2026 and beyond.

Whether you’re focused on growth, profit margins, talent strategy or future-proofing your business, this briefing will equip you with evidence-based trends and actionable strategies straight from the BenchPress dataset — collected from hundreds of agency leaders across the UK.

What you’ll learn:

• Key performance benchmarks shaping agency success in 2026
• How top agencies are pricing, growing and adapting in a shifting market
• Trends in profitability, tech and people strategy
• Practical takeaways to apply immediately to your business