15th January 2024
The IPM is thrilled to announce the outstanding achievements of its esteemed members, ZEAL Creative and Umbrella, at the recent EACA IMPACT awards. The promotional marketing landscape witnessed a remarkable showcase of creativity, innovation, and strategic brilliance, and we are delighted to celebrate the triumph of ZEAL winning three awards, including the Grand Prix, and Umbrella securing a well-deserved silver for their Flavorfest campaign.
ZEAL’s Grand Slam: A Hat-Trick of Excellence
ZEAL, walked away with not one, not two, but three prestigious awards from the 2023 EACA IMPACT Awards. The Grand Prix, was awarded to ZEAL for their exceptional campaign “Raise a Glass to SeaGrass” for Carlsberg in collaboration with WWF that demonstrated unparalleled creativity, strategic thinking, and effectiveness.
“We’re proud to have continued our work with WWF to create a better tomorrow for our planet, whilst also helping our consumers to make a big difference, simply by choosing Carlsberg. Our ‘raise a glass to seagrass’ campaign tapped into key consumer motivations, aligned with customer strategic priorities and unlocked additional standout feature space. Proof that purpose-led activation can deliver outstanding commercial results.”
Head of Marketing for Carlsberg, Sam Johnson.
In addition to the Grand Prix, ZEAL secured two more awards in recognition of their outstanding contributions to promotional marketing. The first award celebrated ZEAL’s innovative ability to engage audiences through experiential for their Vivera – World Kebab Day activation, which saw them play on the term “dirty kebab” and turn it clean by introducing a tasty meat-free alternative, securing them silver in the experiential/sponsorship category.
They then went on to claim two awards in the shopper category, bronze for their outstanding Nestle ShAero campaign which celebrated and emphasised the importance of sharing following the COVID-19 pandemic and the Grand Prix winning entry “Raise a Glass to Seagrass” with Carlsberg and WWF which, by fostering the partnership between the two, contributed positively to key environmental and sustainability factors by planting climate protecting seagrass.
The success of ZEAL at the IPMACT Awards underscores the institute’s commitment to promoting excellence, innovation, and ethical practices within the promotional marketing industry.
Finding out that we have won the IMPACT Awards European Grand Prix was a dream Christmas present for ZEAL and for our lovely clients at Carlsberg. We use the word IMPACT to define the core of what ZEAL does for all our clients, so this award couldn’t be more perfectly named for us.
The Carlsberg Seagrass campaigns is one of those campaigns everyone is proud to have worked on. The partnership with the WWF allowed Carlsberg and their customers to play a direct part in restoring the sea bed, just by buying your favourite beer. It raised the profile of climate issues instore and our cute hero seal (on-pack and on POS) helped to deliver outstanding displays, IMPACT and sales results. Our thanks go to everyone who helped to make this ambitious campaign happen.
Stewart Hilton, Founder & Joint CEO, ZEAL Creative