Legal Advisory Services

The IPM Legal Advisory Service is your dedicated resource for expert guidance on promotional marketing compliance. Whether you’re navigating the intricacies of CAP Code regulations, ASA rulings, or GDPR requirements, our team provides tailored advice to ensure your campaigns are legally sound and effectively executed. We assist brands, agencies, and promotional marketing professionals by offering
in-depth legal expertise to mitigate risks, protect brand reputation, and foster consumer trust. From reviewing prize promotions to advising on influencer marketing and ad copy, we help you achieve marketing success with confidence and compliance.

For advice, get in touch on 020 3848 0447 or via the contact form below.

Contact us

Navigating the complex world of promotional marketing just got easier. Whether you’re an agency, brand or independent, our team of experts are here to provide the guidance and support you need.

How we can help

As the only trade body sitting as part of the promotional marketing self-regulatory committee, we are well-versed in the legislation that governs non-broadcast promotional marketing. Our services are at the disposal of both members and non-members to help provide you with peace of mind for your upcoming campaign.

UK Legal Advisory Service

Our legal advisory team can help with:

  • Reviews or generation of T&Cs.
  • Reviewing all promotion materials and legalities.

Submit details of your promotion including all elements requiring review such as T&Cs and artwork. After review the IPM will aim to respond within 24 hours. Each case includes four written responses to address any queries relating to the advice given.

In addition, the IPM’s legal service can generate your T&Cs from a supplied brief. Turnaround is typically 24-48 hours but can vary depending on demand. Each case includes four responses to cover all questions and amends.

International Compliance Advice

We understand you may be running campaigns for clients in other countries. We offer a review service of international promotions, which cover Europe and international markets.

These are available to members and non-members and:

  • Cover liaison with local lawyers in each territory.
  • A process breakdown is provided.
  • Quotations are supplied upon request.

Turn around times for international campaigns can vary, please confirm the current lead times at time of enquiry. Where possible please allocate more time than usual.

IPM Verification Seal

Benefit from using the IPM Seal, which shows a promotion has been assessed by the IPM against the CAP code.

  • Seals are hosted via a dedicated area on our website.
  • These are available on all IPM-reviewed promotions, for your benefit.

Doing multiple promotions? We can offer a reduced rate for bulk case reviews, alternatively, contact us and we can work with you to meet your budget requirements.

Thinking about becoming an IPM Member? Get two free legal reviews each year included in your membership, along with access to industry updates on promotional marketing legislation and governance.

IPM Membership

Independent Competition Judging Service

The CAP Code requires an independent judge for all competitions to ensure a fair and balanced process. Individuals connected to a promotion, including agency staff, aren’t considered independent, so the IPM’s judging service is the perfect solution to fulfil that obligation and ensure that any promotion involving subjective interpretation to decide a winner stays on the right side of the line. Open to both members and non-members, our experienced team will support you through the judging process of your competition to help ensure the success of your campaign. Submit an enquiry to find out more. 

Independent Competition Judging Service

The CAP Code requires an independent judge for all competitions to ensure a fair and balanced process. Individuals connected to a promotion, including agency staff, aren’t considered independent, so the IPM’s judging service is the perfect solution to fulfil that obligation and ensure that any promotion involving subjective interpretation to decide a winner stays on the right side of the line. Open to both members and non-members, our experienced team will support you through the judging process of your competition to help ensure the success of your campaign. Submit an enquiry to find out more. 

Publishing Winners & T&Cs

For promoters to comply with the CAP code, full terms and conditions and promotion winners must be made available to the public. We can take the pain out of this process by hosting these details for you.

At the IPM, we recognise the importance of providing seamless access to promotional terms and conditions. Our T&C hosting service—available to both members and non-members—makes it simple to upload and share your campaign terms, ensuring entrants can easily access the information they need.

Please note that only T&Cs reviewed and approved by the IPM’s Legal Advisory Service are eligible for hosting. The hosting duration is tailored to each campaign and agreed upon with the IPM. Service charges apply.

Publishing Winners & T&Cs

For promoters to comply with the CAP code, full terms and conditions and promotion winners must be made available to the public. We can take the pain out of this process by hosting these details for promoters our a dedicated website.

This safe and secure method ensures information is available to the public, allowing them to view terms and winners’ details with ease. This helps maintain confidence in your brand.

Pre-purchased cases are not applicable for redemption against the publication of winners.

Join the IPM

Join Now

Are you interested in becoming a member of the IPM? Benefit from a wealth of thought leadership, networking opportunities, education offerings and more. To request information on becoming a member, please contact membership@theipm.org.uk.