P&O Cruises Westfield. N2O Experience.

N2O Sets Sail With P&O Cruises

Experience the magic of travel with P&O Cruises‘ latest campaign by N2O. Transforming ordinary spaces into extraordinary escapes using sensory marketing and artificial intelligence.

P&O Cruises Westfield. N2O Experience.

N2O Sets Sail With P&O Cruises

Experience the magic of travel with P&O Cruises‘ latest campaign by N2O. Transforming ordinary spaces into extraordinary escapes using sensory marketing and artificial intelligence.

March 20, 2024

P&O Cruises charts a new course with its latest experiential marketing campaign designed by multi-award-winning agency N2O. This brand experience transports shoppers to majestic locations like the Fjords in Norway without actually leaving the UK. From mocktails to scented air pods, this brand experience transforms an ordinary shopping centre into an unexpected adventure.

Out-Of-Home Holiday

Replicating the rich, sensory experience of a cruise holiday within the confines of a bustling shopping centre is no easy task, yet N2O rose to the occasion by converting an everyday space into a luxurious escape. The sweet scent of exotic locations fills the air thanks to strategically placed scented air pods which compliments a rich array of mocktails inspired by P&O Cruises’ key destinations. From above, a solitary chandelier is regularly photographed, while large gaps in the side panels invite curiosity.

“We faced a challenge: to attract ‘new to cruise’ individuals and change their preconceptions. Our response was to keep branding to a minimum and focus on a premium lounge-bar experience that took the visitor on a journey. Popular destinations floated by on the large screen, proving that arriving at holiday destinations from the sea changes everything. Meanwhile, we offered visitors a destination-inspired mocktail and a chance to talk with a team member or sit and create a personalised video of a holiday based upon their loves and needs. And it worked!”

Nigel Clifton, Head of Creative at N2O

March 20, 2024

P&O Cruises charts a new course with its latest experiential marketing campaign designed by multi-award-winning agency N2O. This brand experience transports shoppers to majestic locations like the Fjords in Norway without actually leaving the UK. From mocktails to scented air pods, this brand experience transforms an ordinary shopping centre into an unexpected adventure.

Out-Of-Home Holiday

Replicating the rich, sensory experience of a cruise holiday within the confines of a bustling shopping centre is no easy task, yet N2O rose to the occasion by converting an everyday space into a luxurious escape. The sweet scent of exotic locations fills the air thanks to strategically placed scented air pods which compliments a rich array of mocktails inspired by P&O Cruises’ key destinations. From above, a solitary chandelier is regularly photographed, while large gaps in the side panels invite curiosity.

“We faced a challenge: to attract ‘new to cruise’ individuals and change their preconceptions. Our response was to keep branding to a minimum and focus on a premium lounge-bar experience that took the visitor on a journey. Popular destinations floated by on the large screen, proving that arriving at holiday destinations from the sea changes everything. Meanwhile, we offered visitors a destination-inspired mocktail and a chance to talk with a team member or sit and create a personalised video of a holiday based upon their loves and needs. And it worked!”

Nigel Clifton, Head of Creative at N2O

New Horizon For Travel Marketing

Addressing the traditional perceptions associated with cruises was critical for N2O. By adopting a subtle, elegant design, the campaign prioritises the destinations themselves over product or brand claims. The P&O Cruises logo, recoloured in white, is elegantly woven into the overall design to enhance rather than dominate the visual narrative. This focus on elegance and discretion is carried through to the promotional marketing messaging which remains focused on offering an immersive holiday experience rather than a hard sell on cruising.

“Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them. Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday”.

Paul Ludlow, President of Carnival UK & P&O Cruises 

Beneath the surface of this activation is a digital strategy primed for lead generation. Large digital billboards and tablets facilitate easy sign-up, while QR codes linked to microsites streamline prize draw entries. After completing the sign-up process, participants receive a personalised video of their ideal cruise created using artificial intelligence. By prioritising personal connection and immersive experiences, N2O and P&O Cruises are not just selling a product but inviting travellers on a journey.

New Horizon For Travel Marketing

Addressing the traditional perceptions associated with cruises was critical for N2O. By adopting a subtle, elegant design, the campaign prioritises the destinations themselves over product or brand claims. The P&O Cruises logo, recoloured in white, is elegantly woven into the overall design to enhance rather than dominate the visual narrative. This focus on elegance and discretion is carried through to the promotional marketing messaging which remains focused on offering an immersive holiday experience rather than a hard sell on cruising.

“Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them. Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday”.

Paul Ludlow, President of Carnival UK & P&O Cruises 

Beneath the surface of this activation is a digital strategy primed for lead generation. Large digital billboards and tablets facilitate easy sign-up, while QR codes linked to microsites streamline prize draw entries. After completing the sign-up process, participants receive a personalised video of their ideal cruise created using artificial intelligence. By prioritising personal connection and immersive experiences, N2O and P&O Cruises are not just selling a product but inviting travellers on a journey.

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Nominations Now Open for the IPM Board of Directors

14 November 2024|Comments Off on Nominations Now Open for the IPM Board of Directors

The IPM is excited to announce that nominations are now open for the new Board of Directors. This is a unique opportunity to shape the future of promotional marketing in the UK.