N2O Sets Sail With P&O Cruises
Experience the magic of travel with P&O Cruises‘ latest campaign by N2O. Transforming ordinary spaces into extraordinary escapes using sensory marketing and artificial intelligence.
N2O Sets Sail With P&O Cruises
Experience the magic of travel with P&O Cruises‘ latest campaign by N2O. Transforming ordinary spaces into extraordinary escapes using sensory marketing and artificial intelligence.
March 20, 2024
P&O Cruises charts a new course with its latest experiential marketing campaign designed by multi-award-winning agency N2O. This brand experience transports shoppers to majestic locations like the Fjords in Norway without actually leaving the UK. From mocktails to scented air pods, this brand experience transforms an ordinary shopping centre into an unexpected adventure.
“We faced a challenge: to attract ‘new to cruise’ individuals and change their preconceptions. Our response was to keep branding to a minimum and focus on a premium lounge-bar experience that took the visitor on a journey. Popular destinations floated by on the large screen, proving that arriving at holiday destinations from the sea changes everything. Meanwhile, we offered visitors a destination-inspired mocktail and a chance to talk with a team member or sit and create a personalised video of a holiday based upon their loves and needs. And it worked!”
Nigel Clifton, Head of Creative at N2O
March 20, 2024
P&O Cruises charts a new course with its latest experiential marketing campaign designed by multi-award-winning agency N2O. This brand experience transports shoppers to majestic locations like the Fjords in Norway without actually leaving the UK. From mocktails to scented air pods, this brand experience transforms an ordinary shopping centre into an unexpected adventure.
“We faced a challenge: to attract ‘new to cruise’ individuals and change their preconceptions. Our response was to keep branding to a minimum and focus on a premium lounge-bar experience that took the visitor on a journey. Popular destinations floated by on the large screen, proving that arriving at holiday destinations from the sea changes everything. Meanwhile, we offered visitors a destination-inspired mocktail and a chance to talk with a team member or sit and create a personalised video of a holiday based upon their loves and needs. And it worked!”
Nigel Clifton, Head of Creative at N2O
“Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them. Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday”.
Paul Ludlow, President of Carnival UK & P&O Cruises
“Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them. Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday”.
Paul Ludlow, President of Carnival UK & P&O Cruises
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