The IPM Awards 2026

The IPM is proud to announce the IPM Awards 2026, returning with the promotional marketing calendar’s flagship moment. After another standout, sell-out celebration last year, we’re getting ready to bring together the brands, agencies and partners who make shopper-facing creativity happen in the real world.

Be Part of the Industry Gold Standard

For more than five decades, the Awards have recognised the work that proves the power of promotions, incentives, loyalty, experiential and brand partnerships, where strategy meets execution and results are earned, not assumed. Each year, hundreds of entries showcase ideas that shift behaviour, unlock value for shoppers, and raise the standard for how our sector shows up across retail, live environments and digital channels.

Explore the 2025 winners

Entries Open in March

Entries for the IPM Awards 2026 will open in March, with the main entry window running through to mid May.

Key dates

Entry period: early March to May
Judging: June to July
Awards event: mid September

Explore the winners

Sponsorship opportunities

We’re actively seeking engaging sponsors for the IPM Awards 2026. Sponsorship places your organisation at the centre of the conversation, aligned with the campaigns and teams setting the pace across promotional marketing. It’s a chance to build meaningful visibility with IPM’s membership and wider industry audience, and to be part of the programme that celebrates excellence while helping drive the sector forward.

With increased channels, awareness and marketing support, sponsorship offers up to nine months of exposure across IPM channels, from launch and entry season through to the event and post event coverage.

What Sponsorship Can Include

Sponsorship is designed to be flexible, with packages that can be tailored to your goals, whether you’re looking to build brand presence, create standout content, or connect directly with the community.

Co-branding across key digital platforms and Awards communications
Visibility across pre event and post event comms, including Awards emails and video content
Event branding opportunities, including sponsored category moments
The opportunity to deliver pre agreed activity at the Awards event
Category partnership opportunities available on a first come first served basis

Request Our Sponsorship Brochure

Words from Our Previous Winners

“The IPM Awards are the pinnacle of industry recognition, celebrating the very best in promotions across the UK. It’s a fantastic moment to take a step back and celebrate the achievements of both our teams and the brands we work with.”

Catherine Shuttleworth
Founder

Savvy Marketing

“The IPM Awards are a showcase for the industry, delivering, demonstrating, and celebrating best practice while extolling the value and effectiveness of promotions as part of the marketing mix.”

Nancy Cullen
CEO/Co-Founder

SpaceandPeople

“The IPM Awards are one of the few occasions where campaigns are judged on both effectiveness and creativity. The awards give a brilliant opportunity for promotions with smaller budgets to be judged on an equal footing with higher-profile peers.”

David Pearson
CEO

Spark Agency

Reach a Vibrant Audience

Sponsorship connects your brand with a highly engaged network across agencies, brands and service providers, supported by IPM’s digital reach, including LinkedIn followers, website traffic across IPM and Bitesize, database reach and annual organic content impressions.

Get involved early to secure the strongest placement and maximise visibility across the full Awards cycle. To explore sponsorship opportunities for the IPM Awards 2026, email jodyb@theipm.org.uk.

Enquire About Sponsorship

Make Savings on Entries and Tickets. Become an IPM Member Today.

For over 90 years, the IPM has set the benchmark for promotional marketing, equipping members with the insights, accreditation, and influence to lead while ensuring campaigns remain protected and compliant.

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