Experiential Marketing Diploma

A 10-week online programme designed to turn strategic thinking into powerful, real-world brand experiences.

Built by leading practitioners, this diploma equips you with the tools, frameworks and confidence to create, deliver and measure experiential campaigns that truly perform.

Why this diploma exists

Experiential marketing is one of the most powerful ways for brands to create meaningful, measurable impact, yet the industry still lacks a clear standard of excellence.

This diploma sets a new benchmark. It defines how experiential should be created, planned, delivered, amplified and measured as a strategic discipline, elevating it from a peripheral activation to a true driver of brand growth.

The timing has never been more relevant. As audiences increasingly prioritise experiences over possessions, brands must respond with work that connects on a deeper, more emotional level. This course prepares you to lead in that shift, where experience is not just part of the campaign, it is the campaign.

Course Overview

Run over 10 weeks and designed by leading experiential marketing practitioners, this programme strengthens your strategic, creative and problem-solving instincts.

Through a blend of theory and application, you will learn how to craft, sell-in and deliver authentic, insight-driven experiences that inspire, engage and motivate audiences.

The course explores the philosophy and psychology behind experiential marketing, while providing a clear, practical framework to bring ideas to life, from initial concept through to execution and measurement.

Each stage of the journey is grounded in best practice, giving you the confidence and capability to deliver work that stands out, performs and endures.

How the course works

This is a 10-week online programme designed to fit around your working schedule while delivering real, practical impact, with a manageable commitment of approximately 3 to 4 hours per week through a blend of online and self-guided learning.

The course combines structured learning with hands-on application, ensuring you are not just learning theory, but actively applying it to real-world scenarios.

Delivery Includes

  • On-demand e-learning modules

  • Live and recorded webinar sessions

  • Practical assessments and assignments

  • Team missions and collaborative learning

  • Small group coaching sessions

  • Final project and graduation

This blended approach maximises engagement, builds community and accelerates learning, mirroring the very principles of great experiential marketing: immersive, purposeful and designed to spark action.

Sign Up

September 2026 Intake

Sign up for our September 2026 intake. Launching on 7th September, join us for this extensive 10-week diploma and complete before Christmas. Spaces are limited; book early.

£990 + vat

IPM Member Price

£1,200 + vat

Non-Member Price

January 2027 Intake

If you need a little more time, you can sign up to join our January 2027 intake, and get your year off to a flying start. Launching, 7th January 2027. Again, spaces are limited to be sure to sign up early

£990 + vat

IPM Member Price

£1,200 + vat

Non-Member Price

Hear from the course creator

Hear directly from IPM General Manager Emma Kirk and Course Lead Michael Brown as they walk through the full learning journey of the programme. The conversation outlines the key stages candidates will move through, from strategy and insight, through creative ideation, into execution and delivery, and ultimately measurement and evaluation. It gives a clear 360 view of experiential marketing as a discipline, highlighting the skills developed at each stage and how they connect to create work that is not only creatively strong, but strategically grounded and commercially accountable.

What you will learn

The course is structured across five interconnected modules, each designed to build your capability from insight through to execution and measurement.

Module 1: Strategy, Insight & Ideation

Learn how to uncover actionable audience insights to unlock bold, strategic, and creative experiential thinking to solve hard business challenges

Module 2: Campaign Planning & Rollout

Build the craft and clarity to evolve an effective and structured experiential strategy to enable frictionless, integrated experiential campaign delivery .  Learn the skills that ensure stakeholder trust and buy-in to get you the green light from key decision makers.

Module 3: Experience Design

Discover how to design immersive, emotionally resonant experiences that translate creative thinking and strategy into moments that matter for your audience. We take the audience perspective to identify the building blocks of great experiential and learn how to put them to use.

Module 4: Production & Event Management

Gain practical know-how to bring experiences to life from production fundamentals and on-site team management to using innovation tech meaningfully and deploying amplification mechanics from the experience

Module 5: Content, Amplification & Measurement

Learn how to extend impact across channels, measure performance effectively, and demonstrate ROI to position experiential at the centre of the marketing mix.

Who is this course for?

This programme is designed for:

  • Marketing professionals looking to deepen audience engagement

  • Brand managers wanting to integrate experiential into strategy

  • Creative and agency teams turning ideas into real-world campaigns

  • Event professionals ready to move beyond delivery into strategy

  • Digital marketers looking to integrate physical and virtual experiences

  • Career changers entering a high-growth, creative discipline

  • Early-career marketers looking to specialise

  • Business owners wanting to build stronger customer connections

This blended approach maximises engagement, builds community and accelerates learning, mirroring the very principles of great experiential marketing: immersive, purposeful and designed to spark action.

How You Will Learn (Principles)

Built for how you actually learn

Inspiration to activation

Turn big thinking into practical action through real case studies and industry insight.

Every minute matters

A tightly designed learning journey with no wasted time, delivering exactly what you need, when you need it.

Entreprenurial Thinking

Encourage collaboration and entrepreneurial thinking to create a meaningful, shared learning experience

Meet The Course Lead

One of the most experienced figures in the global experiential marketing industry, meet Michael Brown

Michael Brown is a founder and long-standing leader in experiential and sponsorship marketing.

He has built and led agencies, including Beatwax and MKTG, which he launched as a joint venture with Dentsu, growing it into an award-winning international organisation with 32 offices across 20 countries.

He is the founder of Asociat, a community partnerships agency helping brands create meaningful impact, and Home Kitchen, a social enterprise tackling homelessness through employment.

Michael also serves as a Non-Executive Director at SpaceandPeople plc and is Chair of Judges for the Campaign Experience Awards 2026, which he has been doing for 9 years, since being a part of the original consulting team that helped shape the awards into what they are today.

His experience spans strategy, creativity, commercial delivery and global scale, making him uniquely placed to lead a programme designed to elevate the entire discipline.

Sign Up

September 2026 Intake

Sign up for our September 2026 intake. Launching on 7th September, join us for this extensive 10-week diploma and complete before Christmas. Spaces are limited; book early.

£990 + vat

IPM Member Price

£1,200 + vat

Non-Member Price

January 2027 Intake

If you need a little more time, you can sign up to join our January 2027 intake, and get your year off to a flying start. Launching, 7th January 2027. Again, spaces are limited to be sure to sign up early

£990 + vat

IPM Member Price

£1,200 + vat

Non-Member Price

Frequently Asked Questions

The diploma is delivered over 10 weeks, combining flexible online learning, live workshops and collaborative activities designed to fit around working professionals.

The programme is ideal for professionals working across experiential, promotional and brand experience marketing, including agency teams, brand marketers, account managers and emerging industry leaders.

The diploma is delivered through a blend of online learning, live webinars, coaching sessions, team missions and practical industry focused exercises.

No prior qualification is required. The course is suitable for both individuals looking to build foundational experiential knowledge and experienced professionals wanting to strengthen strategic and commercial understanding.

Yes. Exclusive discounted pricing is available for IPM members. Please contact the IPM team for more information on member rates and eligibility.
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