In today’s fast-paced marketing landscape, having access to real-time data is essential for proving the value of experiential campaigns. This need has led to an exciting new development: the launch of CORE (Campaign Optimiser for Retail & Experiential), a cutting-edge insights platform developed by the Institute of Promotional Marketing (IPM) and SpaceandPeople, Europe’s leading expert in commercialisation space.

Agencies Hail CORE a Game-Changer for Experiential Insights

Since its launch, the CORE platform has been a game-changer for IPM members, providing them with access to a suite of invaluable information that aids in planning, pitching, and executing exceptional live activations across various locations, such as shopping centres and train stations. Developed for the Institute of Promotional Marketing (IPM) by SpaceandPeople, Europe’s leading expert in the commercialisation space, CORE is revolutionising how marketers quantify and optimise the impact of their experiential campaigns. This cutting-edge platform empowers campaign managers with real-time data, enabling them to demonstrate effectiveness and maximise ROI like never before.

CORE: Bringing Vital Insight into Live Activations

Since its launch, the CORE platform has been a game-changer for IPM members, providing them with access to a suite of invaluable information that aids in planning, pitching, and executing exceptional live activations across various locations, such as shopping centres and train stations. Developed for the Institute of Promotional Marketing (IPM) by SpaceandPeople, Europe’s leading expert in the commercialisation space, CORE is revolutionising how marketers quantify and optimise the impact of their experiential campaigns. This cutting-edge platform empowers campaign managers with real-time data, enabling them to demonstrate effectiveness and maximise ROI like never before.

“With so much data at clients’ fingertips, quantifying the power of experiential is crucial in proving its value. Tools such as CORE are key in helping to benchmark, plan, and optimise brand activations, empowering project teams to better demonstrate effectiveness and maximise ROI.”

Chris Booker, New Business and Marketing Director at TRO, IPM Member

Bringing Brands to Consumers

In March, the IPM member community, Experiential Effectiveness, convened to discuss opportunities and challenges within the industry. A persistent issue in experiential marketing is the lack of a standardised measurement approach. IPM General Manager Emma Kirk, who chaired the meeting, remarked, “This has always been a challenge, stemming from the unique individuality of experiential marketing. It’s difficult to measure something that is always different. With CORE, we aim to break down experiential activations and identify consistent threads of activity that can be measured. This will provide campaign managers with better visibility and reporting mechanisms.”

Get access to CORE and explore the insights

CORE stands out by providing valuable data on the impact of experiential marketing. For instance, it shows that on average, 9,000 samples can be distributed in one day through sampling activations. Additionally, promoters can sign up over 80 new customers a week in shopping centres and train stations. Access to these insights makes it easier for campaign managers to forecast, plan, and pitch experiences.

The CORE platform is exclusive to IPM members and available 24/7 via the member portal. However, if you aren’t yet an IPM member and would like to explore it, register your interest for one month’s free access.

Register Your Interest to Access CORE

if you aren’t yet an IPM member and would like to explore the CORE platform, register your interest for one month’s free access.

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